Electric Cars

Range Rover has announced a significant strategic shift, confirming the discontinuation of its more accessible SUV models, the Evoque and Velar. While production of these vehicles is set to continue until 2027, the British luxury manufacturer has no immediate plans for direct replacements. This decision marks a pivot towards an exclusive, high-end market segment, moving away from volume-driven sales. The brand intends for the forthcoming Range Rover GT and the current Range Rover Sport to assume the entry-level positions within its redefined product portfolio, albeit at considerably elevated price points. This move reflects a broader industry trend where premium brands are seeking to enhance profitability and distinctiveness.

Previously, models like the Evoque and Velar played a crucial role in expanding Range Rover's market reach, appealing to consumers desiring the brand's prestige without the flagship model's cost. The Evoque, in particular, achieved remarkable sales figures in 2014, demonstrating its widespread appeal. However, the automotive landscape is evolving rapidly, with increasing competition in more affordable segments. Range Rover's leadership has indicated a clear preference for focusing on more expensive, higher-margin vehicles. This strategy aims to create a more exclusive brand image and mitigate direct competition with burgeoning automotive manufacturers, especially those from China, which are gaining traction in various market tiers.

The company's reorientation extends beyond mere model adjustments. It is part of a larger initiative by JLR (Jaguar Land Rover) to distinctly brand Range Rover, Defender, and Discovery. While Defender and Discovery will continue to target relatively more attainable luxury market segments, Range Rover is being positioned at the pinnacle of luxury. Jaguar, another brand under the JLR umbrella, is also undergoing a transformation, rebooting as an entirely electric luxury marque, starting with the introduction of its Type 01 model. This comprehensive brand restructuring underscores a commitment to specialized market positioning and enhanced product differentiation.

The price discrepancy between the outgoing and incoming entry-level models is substantial. In the United States, the Evoque and Velar had starting prices around $49,900 and $61,600, respectively. In stark contrast, the new Range Rover GT, projected to be an electric vehicle built on the Electrified Modular Architecture (EMA) platform, is expected to commence pricing at approximately £100,000 (roughly $135,000). A hybrid variant on the same platform is anticipated to be priced around £90,000 ($121,000). This considerable price hike highlights Range Rover's ambition to cater to a clientele that values unparalleled luxury and is willing to invest accordingly. The brand's statement about not perceiving a price ceiling for bespoke commissions further emphasizes this dedication to ultimate exclusivity.

Range Rover's decision to phase out the Evoque and Velar and elevate its market positioning aligns with a broader strategy to prioritize profitability and exclusivity over sales volume. This involves focusing on premium, high-margin vehicles and even bespoke creations, signaling a clear move upmarket. The company's repositioning of its various brands, including the electrification of Jaguar, reflects a forward-thinking approach to navigate the competitive and changing global automotive industry landscape.

This 1989 Toyota MR2 Supercharged, a celebrated model among enthusiasts, is currently up for auction, showcasing a blend of vintage charm and modern performance upgrades. With nearly 200,000 miles on the odometer, this vehicle has undergone significant mechanical revitalization, including a comprehensive engine rebuild. Its factory-installed supercharger, coupled with a manual transmission, positions it as a desirable item for collectors and drivers who appreciate its unique heritage and driving dynamics. The vehicle's enduring appeal is further enhanced by its distinctive 1980s design elements and a series of performance-boosting modifications, making it a noteworthy offering in the classic car market.

The Toyota MR2, particularly the first-generation AW11 model, has carved out a niche as a beloved sports car due to its lightweight construction, agile handling, and mid-engine layout. Introduced in 1984, it provided an accessible entry point into the world of performance vehicles. The supercharged variant, featuring the 4A-GZE engine, elevated its performance capabilities, solidifying its status as a cult classic. The current offering on Bring a Trailer highlights these defining characteristics, with its pearl white exterior over a burgundy velour interior perfectly encapsulating the era's aesthetic. Practical features like pop-up headlights and removable T-top roof panels add to its retro allure, complemented by the Aerodynamic Spoiler Package.

This particular MR2's engine, a 1.6-liter 4A-GZE, saw a complete rebuild in 2026. The overhaul included high-performance components such as CP pistons, King bearings, and HKS camshafts, along with a modified supercharger pulley. Supplemental performance electronics like an A'PEXi SAFC II, RobTune GruntBox, and an Aeromotive fuel pressure regulator further enhance its capabilities. These modifications have demonstrably boosted its output to 155 horsepower and 166 lb-ft at the wheels, a notable increase from its original factory specifications. Power is directed to the rear wheels via a five-speed manual transmission, which also benefits from recent upgrades to the clutch, release bearing, and hydraulic systems.

Current market analyses from Classic.com indicate that supercharged first-generation MR2s typically command prices around $20,456, with recent sales ranging from approximately $14,900 to $27,500. This places the featured vehicle's estimated value, given its extensive mileage but also its significant mechanical updates, in a competitive bracket of $15,000 to $20,000. Potential buyers are advised to conduct thorough inspections and verify the documentation of all work performed. Despite some minor cosmetic imperfections, such as rust near the rear wheel well and front fender, a cracked dashboard, and partially functional power windows and antenna, the included service records, engine rebuild photographs, dyno charts, and a clean Carfax report add substantial value and transparency to the offering. As the auction progresses, the current bid of $11,000 suggests there is still considerable room for competitive bidding, making it an attractive prospect for a discerning buyer.

The 1989 Toyota MR2 Supercharged available for sale is not merely a pristine example but rather a meticulously maintained and upgraded classic. It provides a unique opportunity to acquire a piece of automotive history that merges period-specific design with enhanced performance. Its comprehensive engine rebuild and other mechanical improvements suggest that this car is well-prepared for continued enjoyment. With a transparent history and documented modifications, this MR2 represents a compelling option for those seeking a distinguished AW11 model.