Electric Cars

Mercedes-Benz is making a significant change to how it names its electric vehicles, opting to remove the 'EQ' branding. This decision, announced by CEO Markus Schäfer, signifies a move towards a more straightforward and integrated approach for its electric lineup, as the company believes consumers now have a clearer understanding of EV technology.

Mercedes-Benz Simplifies EV Nomenclature at IAA Mobility Show

During the IAA Mobility show in Munich, Germany, on September 11, 2025, Mercedes-Benz CEO Markus Schäfer confirmed the company's plan to discontinue the 'EQ' designation for its electric vehicles. This strategic shift means that new electric models, including those previously anticipated to carry the 'EQ' prefix like the EQS, will now simply be identified as 'Electric' versions of their respective classes. For instance, the electric G-Class, which was previously known as the G 580 with EQ Technology, will simply be referred to as the 'G 580 Electric' or similar, streamlining its identity within the brand's portfolio.

Schäfer elaborated in an interview with Newsweek that the initial purpose of the 'EQ' brand was to differentiate Mercedes' early electric offerings. However, as electric vehicles become more commonplace and visually similar to their combustion-engine counterparts, this distinction is no longer deemed necessary. The company's marketing department is now tasked with implementing this change across its future vehicle lines, reflecting a belief that simplicity will better serve consumers in the evolving automotive landscape.

This move highlights a broader trend in the automotive industry: as electric vehicles become mainstream, manufacturers are increasingly integrating them into existing product lines rather than segregating them under distinct sub-brands. This strategy aims to reduce consumer confusion and make the transition to electric mobility more seamless, aligning with the growing demand for EVs, particularly among younger buyers.

This strategic shift by Mercedes-Benz to simplify its EV naming convention offers a valuable lesson in brand communication and market adaptation. In an rapidly evolving automotive landscape, clarity and straightforwardness can be more effective than complex branding. By dropping the 'EQ' moniker and simply designating vehicles as 'Electric,' Mercedes is not only making its product lineup more intuitive for consumers but also acknowledging the growing maturity of the EV market. This pragmatic approach suggests that sometimes, the most effective solution is the simplest one, paving the way for broader acceptance and easier understanding of new technologies.

Volkswagen has released a compelling lease incentive for its 2025 Atlas Cross Sport, particularly the SE Tech with 4MOTION variant, available this September. This sporty SUV, distinct from its larger Atlas sibling by its sleeker profile and two-row configuration, combines eye-catching aesthetics with practical performance. The special offer aims to make this feature-rich vehicle more attainable for consumers looking for a blend of style, power, and cutting-edge technology without the commitment of a full purchase. Potential lessees are encouraged to examine the specifics of the agreement carefully, as additional charges and terms may vary by location.

The 2025 Volkswagen Atlas Cross Sport, a more dynamic counterpart to the standard Atlas, sheds the third row in favor of a more aggressive stance and increased second-row legroom. Despite its compact dimensions compared to the Atlas, it retains the same robust powertrain: a 2.0-liter turbocharged four-cylinder engine delivering 269 horsepower and 273 lb-ft of torque, coupled with an eight-speed automatic transmission. Its exterior boasts a refreshed grille, headlights, and taillights, echoing the latest Atlas design language. Inside, occupants are greeted by a larger 12-inch infotainment touchscreen, a significant upgrade from previous models. While front-wheel drive comes standard, Volkswagen's proven 4Motion all-wheel-drive system is an available option. The Atlas Cross Sport stands as a formidable competitor against vehicles like the Jeep Grand Cherokee, Honda Passport, and Hyundai Santa Fe, with this new lease promotion further enhancing its market appeal.

For September, Volkswagen is presenting an attractive lease arrangement for the 2025 Atlas Cross Sport SE Tech with 4MOTION. This particular model can be leased for $459 per month over 36 months, with an initial payment of $4,999 and no security deposit required. The lease contract permits an annual mileage of 10,000 miles, accumulating to 30,000 miles throughout the term, and includes a disposition fee of $395 at its conclusion. This promotional offer is accessible in major metropolitan areas, including Chicago, New York, and Los Angeles, and is scheduled to conclude on November 3, 2025. Further details regarding this offer can be found on Volkswagen's official website.

The 2025 Volkswagen Atlas Cross Sport SE Tech with 4MOTION is equipped with a comprehensive array of standard amenities, enhancing both comfort and convenience. These features include all-wheel drive for superior traction, stylish 20-inch machined alloy wheels, and distinctive illuminated exterior emblems. Advanced lighting solutions comprise automatic LED adaptive front headlights with dynamic cornering capabilities, LED taillights, and LED daytime running lights. Practical elements such as heated side mirrors and a hands-free power liftgate add to its utility. Inside, the vehicle offers an automatic dimming rearview mirror, heated and ventilated front seats, and an 8-way power-adjustable driver’s seat. The cabin environment is further refined by perforated leatherette seating surfaces and dual-zone automatic climate control. Technological highlights include remote engine start, high beam control, front and rear park distance control, a prominent 12-inch infotainment touchscreen, a customizable instrument cluster, and seamless integration with Apple CarPlay and Android Auto. Additional conveniences like wireless device charging, a six-speaker sound system, and remote keyless access with push-button start complete the package.

The Atlas Cross Sport integrates a robust suite of standard safety technologies, mirroring those found in its larger counterpart. These systems are designed to provide enhanced driver assistance and occupant protection. Key safety features encompass adaptive cruise control, which automatically adjusts vehicle speed to maintain a safe distance from the car ahead, and lane-keeping assist, which helps the vehicle stay centered in its lane. Blind-spot monitoring and rear cross-traffic alert provide crucial warnings about vehicles in blind spots or approaching from the side when reversing. Furthermore, the vehicle is equipped with forward collision warning featuring autonomous emergency braking and pedestrian/cyclist detection, designed to mitigate or prevent collisions. Lane change side assist and an exit warning system further contribute to a safer driving experience by alerting drivers to potential hazards during lane changes and when exiting the vehicle.

The 2025 Volkswagen Atlas Cross Sport distinguishes itself with a sleek design characterized by a lower roofline and an elegant, sloping rear window. While this design choice slightly reduces interior cargo volume, it enhances the vehicle's athletic and refined appearance. It comfortably accommodates up to five passengers, with particular attention given to second-row legroom, which measures 40.4 inches—nearly three inches more than the standard Atlas. Headroom in the rear is 37.8 inches. For cargo, the Cross Sport offers 40.3 cubic feet of space behind the second row, which expands to a generous 77.6 cubic feet when the rear seats are folded flat. This September lease offer makes the Atlas Cross Sport an even more compelling proposition for those prioritizing modern styling and passenger comfort over maximum cargo capacity or a third row. Before finalizing any lease agreement, it is crucial to thoroughly review all terms and conditions, as supplementary costs like taxes, registration fees, and dealer charges can differ based on geographical location and other variables.