Volvo to Manufacture New Hybrid Model in the U.S. to Counter Tariffs
Volvo is shifting its manufacturing strategy to produce a new hybrid model in the United States, a move intended to circumvent tariffs and enhance its market position. This decision highlights the automotive industry's adaptive responses to evolving trade policies and the ongoing reevaluation of electrification goals. By localizing a portion of its hybrid vehicle production, Volvo aims to streamline its supply chain, reduce costs, and strengthen its presence in the American market.
Volvo's Strategic Manufacturing Shift in the U.S.
In a significant development reported on September 25, 2025, by Reuters, Volvo, the renowned Swedish automaker, revealed its intention to commence the production of a new hybrid vehicle in the United States. This strategic initiative is projected to be fully operational by the end of the decade at its facility in South Carolina. The primary motivation behind this move is to mitigate the financial impact of tariffs, especially those enacted under the Trump Administration, which have affected vehicles imported from Volvo's international factories located in Sweden, Belgium, and China.
Håkan Samuelsson, Volvo's CEO, characterized the forthcoming vehicle as a plug-in hybrid, emphasizing its dual-power capabilities: “more an electric car, but with a Plan B. When the battery is flat, you have a combustion engine kicking in, but normally you’d drive it electric.” This description aligns with Volvo's existing Recharge plug-in hybrid lineup, which currently sees international production. The decision to bring this production to the U.S. underscores a broader trend among global automakers to localize manufacturing in key markets to navigate complex trade landscapes.
The South Carolina plant, which is already responsible for manufacturing the Volvo EX90 and Polestar 3, will also absorb some of the XC60 production. This expansion is crucial for optimizing the plant's operational capacity, as it currently operates below its annual capability of 150,000 vehicles. Furthermore, domestic production will exempt these vehicles from import tariffs, potentially making models like the EX90 more attractive to overseas buyers seeking U.S.-built automobiles.
This announcement also signifies a recalibration of Volvo's ambitious electrification roadmap. While the company had initially aimed for an all-electric lineup by 2030, it has revised its strategy to continue offering hybrid options, acknowledging the ongoing demand and transitional phase in electric vehicle adoption. This flexible approach is not unique to Volvo; other major automakers, such as Hyundai, are also increasing their U.S. manufacturing footprint to adapt to market demands and policy shifts.
Reflections on Global Automotive Manufacturing and Policy
This strategic announcement from Volvo offers profound insights into the intricate interplay between global trade policies, corporate strategy, and technological evolution within the automotive sector. It highlights how tariffs, rather than simply being a barrier, can catalyze significant shifts in manufacturing footprints. For Volvo, relocating hybrid production to the U.S. is not merely a cost-saving measure but a strategic realignment to ensure market competitiveness and long-term sustainability. This move also exemplifies a pragmatic evolution in the approach to electrification, recognizing that a full transition to EVs may require a more measured pace, with hybrids serving as a crucial bridge. The broader implication is that geopolitical factors will increasingly shape where and how vehicles are made, driving a more decentralized and resilient global manufacturing network.