Unplugged Performance Proposes to Revitalize Cybertruck Production Amidst Tesla's Shift to Cybercab
Unplugged Performance, a leading name in Tesla's aftermarket modification scene, has stepped forward with a bold proposal to take over the manufacturing of the Cybertruck. This initiative follows closely on the heels of Elon Musk's declaration that Tesla intends to reduce Cybertruck production at its Giga Texas facility by mid-2027, shifting focus primarily to the Cybercab. Unplugged Performance believes in the Cybertruck's potential and has assembled an investment consortium to finance this ambitious endeavor, aiming to not only maintain but also broaden the Cybertruck's product range.
Details of the Proposed Cybertruck Production Takeover
In November 2026, Unplugged Performance presented its proposition to Tesla, specifically outlining its readiness to manage Cybertruck production without imposing any financial burden on Tesla's existing infrastructure, workforce, or operational attention. The company emphasized its full support for Tesla's strategic pivot towards autonomous Cybercab development, stating it would patiently await its turn for battery cell allocation. In return, Unplugged Performance suggested a licensing fee for Tesla, alongside a share in the revenue generated from Full Self-Driving (FSD) and Robotaxi network services for every vehicle manufactured under its stewardship.
Ben Schaffer, the founder of Unplugged Performance, articulated his commitment to preserving the Cybertruck program, even as Tesla prioritizes autonomy. Beyond the initial pickup model, Unplugged Performance envisions an expanded lineup that includes a three-row 'CyberSUV' and an autonomous 'CyberCargo' hauler, concepts that Tesla has previously alluded to but never officially unveiled. This proposal quickly garnered significant attention on social media, with numerous Cybertruck owners and Tesla shareholders expressing their hope for Musk to accept the offer. At the time of this report, neither Musk nor Tesla had issued a public response.
Unplugged Performance's considerable investment in the Cybertruck ecosystem, including its 'UP Invincible' lift and armor kits, and successful contracts to convert Cybertrucks into police vehicles, underscores its deep engagement with the product. Schaffer once characterized his company's mission as executing initiatives that Tesla desires but lacks the capacity to pursue, a philosophy that this offer exemplifies in its most extreme form.
Musk initially cited the need for factory space for increased Cybercab production as the reason for discontinuing the Cybertruck. However, this explanation has been met with skepticism, given the ample space at Giga Texas and the relatively low production volume of Cybertrucks compared to its installed capacity. Analysts suggest the primary challenge lies in subdued consumer demand, rather than space constraints. Despite efforts to stimulate sales, including adjusting pricing and introducing different trims, demand has not met Tesla's initial projections.
Reflections on the Cybertruck's Future and Market Dynamics
Unplugged Performance's proposition cleverly challenges Tesla's narrative surrounding the Cybertruck's potential demise. If the issue truly revolves around manufacturing capacity, then Unplugged Performance is offering a direct solution. While the path forward is undoubtedly complex, the initiative highlights a significant segment of the market—particularly existing Cybertruck owners—who are passionate about the vehicle and its unique characteristics, such as its distinctive steer-by-wire system. The possibility of wealthy enthusiasts collaborating with Unplugged Performance to fund this venture, potentially expanding the range with an SUV variant and other enhancements, could give the Cybertruck a renewed lease on life.
The scenario of an automaker selling a vehicle program to a specialized tuner, while unprecedented in scale, is not entirely without historical parallels. Unplugged Performance's established relationship with Tesla, having collaborated on projects like a modified Model S Plaid, positions it as more than just an average aftermarket firm. The prospect of Unplugged Performance evolving into an equivalent of AMG for Mercedes-Benz, managing a distinct vehicle line that originated within Tesla, presents an intriguing, albeit remote, possibility for the Cybertruck's continuation. Despite the long odds, the initiative underscores a strong desire within certain circles to see the innovative, albeit polarizing, Cybertruck concept endure.