Cars

Turo Introduces Flexible Monthly Rentals as Alternative to Car Ownership

Turo, a prominent car-sharing platform, is rolling out an innovative service designed to tackle the escalating costs and commitments tied to personal vehicle ownership. This new offering provides a flexible, subscription-like model for accessing cars, aiming to alleviate the financial pressures many individuals face with traditional car possession.

Embrace Freedom, Not Financial Strain: Turo's New Path to Vehicle Access

The Steep Cost of Modern Car Ownership

In today's economy, acquiring an automobile, whether brand-new or pre-owned, presents a substantial financial challenge for many individuals. With new vehicle prices approaching significant figures, most buyers resort to loans or leases. Beyond the initial purchase or monthly payments, car owners are consistently burdened by an array of additional expenses. These include insurance premiums, road tolls, registration fees, parking charges, and ongoing maintenance suchabilities like oil changes, tire rotations, replacements, wiper blade upkeep, and even regular car washes. For those who don't rely on a car daily, these cumulative costs can transform vehicle ownership into an oppressive financial weight, despite the occasional need for personal transport to simplify certain tasks.

Turo's Innovative Solution: Redefining Vehicle Access

Turo, recognized for its peer-to-peer car-sharing model akin to Airbnb, is unveiling a suite of new functionalities. These enhancements are crafted to deliver what the company terms an \"economical, convenient, and adaptable substitute for conventional car ownership,\" effectively addressing the common issues associated with it. The updated service streamlines the process for users to lease a diverse selection of vehicles, encompassing both gasoline and electric models of various types and dimensions, for periods extending a month or longer. This arrangement offers the flexibility to modify rental durations as needed and facilitates payments through comprehensive monthly installments.

Shifting Consumer Priorities: Access Over Ownership

Turo asserts that this new service provides a low-commitment option for vehicle access, liberating drivers from the necessity of dealership visits. The company highlights its role in fostering a significant consumer trend where individuals increasingly prioritize immediate access to goods and services over outright ownership. Internal research conducted by Turo reveals that 57% of American car owners express interest in long-term vehicle access without the financial encumbrances of ownership. Furthermore, Turo has observed a \"triple-digit annual growth\" in rentals spanning three months or more, identifying this as their most rapidly expanding service segment. Concurrently, data from Edmunds in Q3 2025 indicated that the average down payment for a new vehicle fell to $6,020, suggesting a strain on affordability among new car purchasers. Tim Rossanis, Senior Vice President of Turo US, articulated the company's vision, stating, \"While a car should symbolize autonomy, it has become a significant financial stressor for many. We are committed to changing this. Turo offers a novel, more adaptable method for consumers to obtain the exact vehicle they require, for the duration they need it, free from the complexities of long-term leases.\"

Navigating the Competitive Landscape of Flexible Mobility

The introduction of Turo's flexible monthly rental option will undoubtedly spark interest in how it competes within the evolving landscape of mobility services. While Turo already offers the convenience of short-term rentals extending into longer durations, its new features position it directly against established players. Competitors such as Zipcar, which maintains a significant presence in numerous American urban and metropolitan areas, and Stellantis-backed Free2move, operating in Washington, D.C., and fifteen European cities, offer similar car-sharing and rental solutions. A distinguishing factor for Turo's platform is its renowned offering of a broad spectrum of vehicles, including luxury and high-performance sports cars, providing a diverse selection that sets it apart. Rossanis underscored the mutual benefits of this new service, describing it as a \"win-win for all\" and a \"powerful new avenue\" for Turo vehicle owners to expand their businesses and for users to experience enhanced flexibility.

Bespoke 1949 Bentley Mark VI Roadster: A Blend of Classic Elegance and Modern Performance

Once a stately saloon, this 1949 Bentley Mark VI has undergone a remarkable metamorphosis into a distinctive roadster. This bespoke creation, born from a 1992 conversion by Jack Buckley Coachwork, now presents a captivating fusion of vintage British luxury and spirited performance. It retains the iconic Bentley elegance while embracing a more dynamic character, setting it apart as a truly unique automotive specimen.

The journey of this particular Bentley Mark VI began as a right-hand-drive saloon, epitomizing the grandeur of postwar British motoring. However, in 1992, it embarked on a new chapter, being meticulously reshaped into a custom roadster. This transformation, carried out by the esteemed Jack Buckley Coachwork in Oldham, England, replaced its original body with a striking red exterior complemented by a luxurious tan leather interior. The conversion focused on enhancing its athletic appeal, giving it a more assertive stance and a lighter, more nimble feel on the road.

Under the extended hood, this roadster houses a replacement 4.25L F-head inline-six engine, inherited from another Mark VI. This powerhouse is equipped with twin SU carburetors, meticulously rebuilt and synchronized in 2025 to ensure optimal performance. The engine is paired with a four-speed manual transmission, featuring synchromesh on the top three gears, allowing for a more engaging and responsive driving experience. Recent maintenance in October 2025 further guarantees its readiness for the open road, including a fuel tank cleaning, a new battery, wiring harness repairs, and fresh oil and coolant.

The vehicle's underpinnings have also been significantly upgraded to match its new, sportier persona. It features a coil-sprung independent front suspension, alongside a live axle with leaf springs at the rear. These modifications, executed by Greenfield Engineering in England during the initial conversion, were designed to enhance handling and road dynamics. The front suspension received a fresh coat of black paint in 2022, and a new rear wheel bearing was installed in February 2024. While it relies on four-wheel drum brakes for stopping, drivers are advised to maintain a careful distance on the road, embracing the vintage braking characteristics.

The cabin of this unique Bentley offers a delightful blend of classic aesthetics and functional design. A beautifully crafted wood-paneled dashboard, complete with an integrated glovebox and a central rearview mirror, sets a sophisticated tone. Essential gauges for speed, amperage, water temperature, and oil pressure are prominently displayed, providing crucial information to the driver. A substantial three-spoke steering wheel, positioned on the right-hand side as befits its British heritage, commands attention, while door storage pockets offer practical stowage for personal items. Although the clock, fuel gauge, and five-digit odometer are currently non-functional, the overall presentation of the interior speaks volumes about its preserved charm and bespoke craftsmanship.

This bespoke 1949 Bentley Mark VI Roadster stands as a testament to the enduring appeal of classic automobiles, reimagined for a new era of driving enjoyment. Its vibrant red finish, complemented by the tan leather upholstery, creates a visually stunning profile that demands attention. The period-correct wire-spoke wheels, adorned with Bentley-branded knock-off hubs, further enhance its authentic vintage racing aesthetic. This vehicle offers a rare opportunity to own a piece of automotive history that seamlessly blends opulent design with enhanced performance, inviting its next owner to embark on a truly unforgettable journey.

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A Timeless American Icon: The 1977 Oldsmobile Toronado Brougham in Firethorn Red

Discover the enduring charm of the 1977 Oldsmobile Toronado Brougham, a vehicle that seamlessly blends luxury with groundbreaking automotive design. This particular model, showcased in a vibrant Firethorn Red, exemplifies the bold aesthetics and innovative spirit of its era, making it a highly sought-after classic for enthusiasts and collectors alike.

Experience the Legacy: American Luxury, Redefined.

Pioneering Engineering: Front-Wheel Drive and Advanced Safety Features

The Oldsmobile Toronado stood out as a premier luxury sports car of the 1960s and 70s, notable for its innovative use of front-wheel drive, a feature shared with its General Motors siblings, the Cadillac Eldorado and Buick Riviera. Introduced in 1966, the Toronado's production spanned four distinct generations until 1992, each contributing to its rich legacy. The second generation, produced from 1971 to 1978, introduced significant safety enhancements, including an early form of a third brake light positioned below the rear windshield and a precursor to modern airbags. These innovations underscore the Toronado's role as a testbed for safety technologies that would later become industry standards, cementing its place in automotive history.

The Dazzling Firethorn Red: An Exterior Masterpiece

This particular 1977 Oldsmobile Toronado boasts a stunning Firethorn Red finish that commands attention from every angle. This metallic hue, a hallmark of 1970s General Motors vehicles, was famously featured on the iconic Pontiac Firebird Trans Am. The Toronado wears it with equal elegance, exuding a distinct American luxury aesthetic. Its design, reminiscent of the Cadillac Eldorado, features a lengthy, broad body with gentle curves transitioning into a sharp, angular rear. Small wheels with thin white wall tires and chrome hubcaps perfectly complement its expansive profile, while square headlights, slender taillights, and robust bumpers define its classic 'land yacht' presence.

Sumptuous Comfort: The Brougham Interior

The 1977 Toronado Brougham trim elevates the driving experience to new levels of comfort and luxury. The cabin is adorned with plush, red cut-pile carpeting that extends into the footwells, perfectly matching the split 60/40 bench seat and its convenient folding armrest. Every interior detail, from the door panels to the dashboard, is bathed in a cohesive red, creating a warm and inviting atmosphere. The instrument panel is thoughtfully designed, offering a streamlined appearance that prioritizes functionality without overwhelming the driver. A matching two-spoke steering wheel, often accented with an American Flag cover, proudly embodies the quintessential American spirit of the 1970s.

Performance Dynamics: The V8 Engine Legacy

For the 1977 and 1978 models, the Toronado's original 455 cubic inch V8 engine was replaced with a smaller 403 cubic inch V8. This change was primarily driven by the need to meet evolving emissions regulations. While the downsized engine offered improved fuel efficiency, it still delivered a respectable 185 horsepower and 325 lb-ft of torque, all channeled to the front wheels via a smooth three-speed automatic transmission. Although perhaps not the most powerful iteration of the Toronado, these engines provided ample capability and maintained the vehicle's reputation for a comfortable and refined ride, upholding its status as a luxury performer.

A Distinctive Place in Automotive Heritage

The Oldsmobile Toronado occupies a distinctive position in both American and General Motors' automotive history. It was a vehicle that fearlessly embraced novel and unconventional technologies, such as front-wheel drive and advanced safety systems, which subsequently became industry benchmarks. This particular 1977 model, with its captivating Firethorn Red finish and a luxurious Brougham interior, offers an unparalleled blend of comfort and style. The Toronado is not merely a car; it's a piece of history, and it could very well be the perfect addition to your collection.

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