Toyota's Enduring Sedan Success in an SUV-Dominated Market
In a North American automotive landscape increasingly dominated by SUVs and trucks, Toyota's traditional sedans, the Corolla and Camry, are proving their enduring appeal with impressive sales figures in 2025. This robust performance, alongside the unexpected comeback of the Prius, underscores a vital segment of the market that values dependability and efficiency over utility vehicles.
Detailed Report on Toyota's 2025 Sales Performance
The year 2025 marked a significant period for Toyota in North America, with the automaker reporting an overall sales increase of 8.1 percent, culminating in 2,147,811 vehicles delivered. While SUVs and trucks predictably formed a large portion of these sales, the passenger car division showcased remarkable resilience and growth.
The Toyota Corolla, a compact sedan, saw its sales climb by 6.5 percent, reaching a substantial 248,088 units. This figure includes both the hatchback variant and the high-performance GR Corolla, but excludes the Corolla Cross, which recorded nearly 100,000 units independently. This growth is particularly noteworthy given the model's mature lifecycle.
Equally impressive was the performance of the Toyota Camry, which experienced a 2 percent increase in demand, selling 316,185 vehicles. This made the Camry the second-highest selling Toyota model in the United States, surpassed only by the omnipresent RAV4 SUV. The RAV4 itself continued its market dominance, with a 0.9 percent sales rise to 479,288 units, even as its current generation made way for a new model introduced in December.
The year 2025 also celebrated record-breaking sales for several hybrid models, including the Corolla Hybrid, GR Corolla, and Camry Hybrid. The Toyota Prius, despite not holding the same commanding market position it did a decade ago, demonstrated a significant resurgence with a 26.3 percent increase, totaling 56,488 vehicles sold. Even Lexus's long-standing IS model witnessed modest growth of 4.1 percent, selling 19,714 units, while the outgoing ES model saw a 7.5 percent decline to 39,926 units, anticipating the arrival of its next-generation counterpart later in the year. The flagship Lexus LS, however, experienced a substantial sales reduction, with figures halved to just 1,082 examples in 2025. Nevertheless, the robust sales of its SUV lineup propelled Lexus's luxury division to record sales, achieving 370,260 vehicles, an increase of 7.1 percent over 2024.
Toyota's sustained success with its sedan offerings serves as a compelling reminder that, even in an era fixated on SUVs, a significant consumer base remains loyal to well-executed, dependable sedans. This commitment to traditional car segments, while many competitors shift focus entirely to SUVs, is clearly yielding positive returns for the Japanese automaker. Looking ahead, the forthcoming Corolla, hinted at by a striking concept vehicle last year, is expected to receive a major aesthetic and technological overhaul, including an electric variant, further solidifying its broad market appeal.