Tesla Co-Founder Criticizes Cybertruck and Affordable EV Cancellation
The original vision for Tesla, as laid out by its early architects, aimed for a progressive expansion from high-end luxury electric vehicles to more universally accessible models. However, recent strategic shifts, particularly the discontinuation of plans for a more affordable electric car and the introduction of the controversially designed Cybertruck, have sparked considerable debate and disappointment among the company's foundational figures and automotive enthusiasts alike. This divergence from the initial roadmap prompts a critical examination of the company's current trajectory and its long-term impact on the electric vehicle market and consumer expectations.
Former Tesla Visionary Expresses Disappointment Over Strategic Shifts
On a significant day, July 28, 2025, Martin Eberhard, one of the original co-founders who laid the groundwork for the electric vehicle giant Tesla, publicly shared his profound disappointment with the company's current direction. In a candid interview, Eberhard voiced strong objections to two pivotal decisions made under the leadership of Elon Musk: the cancellation of the highly anticipated $25,000 affordable electric vehicle project and the development of the distinctive, yet divisive, Cybertruck. Eberhard critically described the Cybertruck's aesthetic as resembling a "dumpster," underscoring his belief that the company has veered off its intended path.
Eberhard, alongside Marc Tarpenning, established Tesla with a clear, multi-phase strategy. Their ambitious plan envisioned starting with a high-performance sports car, the Roadster, followed by the introduction of higher-volume luxury models such as the Model S and Model X. The ultimate goal, crucial to their initial blueprint, was to democratize electric vehicle technology by developing mass-market cars like the Model 3 and Model Y, and subsequently, even more budget-friendly options. This progressive approach aimed to make electric transportation accessible to a broader demographic, driving widespread adoption.
Eberhard's critique extends beyond design and product strategy. He also raised concerns about the prevalent overconfidence in autonomous driving systems, stating that he is "skeptical" about the much-hyped "Robotaxi Model 2." He finds it alarming that the industry appears to accept the risks associated with putting prototype autonomous technologies on public roads, even when these systems might lead to fatalities. From his perspective, such an approach is morally questionable and deviates from a responsible innovation pathway. Eberhard's comments serve as a poignant reminder of the foundational principles that guided Tesla's inception and highlight the stark contrast with its contemporary strategic choices.
As a reflective observer, one cannot help but ponder the profound implications of a company straying from its foundational principles. Martin Eberhard's candid criticisms serve as a potent reminder that innovation, while crucial, must be tempered with a steadfast commitment to original values and market needs. The decision to prioritize niche, high-cost vehicles over universally accessible options, coupled with bold but potentially risky technological advancements like autonomous driving, raises significant questions about Tesla's long-term vision. Perhaps, in the pursuit of rapid progress and distinctive products, the core mission of widespread electric vehicle adoption, originally envisioned by its founders, has been overshadowed. This situation offers a valuable lesson: true leadership lies not just in groundbreaking invention, but also in honoring the strategic foresight and ethical considerations that define a company's initial purpose.