Tesla Advertises on X to Secure Musk's Trillion-Dollar Compensation Package






In a notable departure from its long-standing anti-advertising stance, Tesla has initiated a comprehensive marketing effort, including advertisements on Elon Musk's social media platform, X. The primary goal of this campaign is to garner shareholder approval for a substantial compensation package for Musk, valued at an astonishing $1 trillion in stock options, and to facilitate the release of new company shares. This strategic pivot highlights the company's determination to secure its CEO's proposed remuneration amidst ongoing debate and scrutiny.
Tesla Launches Ad Blitz on X and Other Platforms to Influence Shareholder Vote on Musk's Compensation
Tesla, under the leadership of its CEO, Elon Musk, has historically maintained a unique position against corporate advertising, with Musk himself publicly expressing disdain for the practice, often stating a preference for product focus over public relations manipulation. However, a significant shift in this philosophy is now evident, particularly following Musk's acquisition of Twitter, subsequently rebranded as X, a platform heavily reliant on advertising revenue. Reports from September 24, 2025, indicate that Tesla has commenced purchasing advertisements on X, Instagram, Facebook, and Reddit. These campaigns are specifically designed to encourage Tesla shareholders to endorse a new, unprecedented CEO compensation package for Musk, which could amount to $1 trillion in stock options, and to approve the issuance of more company shares. This aggressive marketing push follows an initial effort that saw Tesla place ads on Google to achieve the same objective. The company's board has asserted that the approval of this compensation plan is crucial for Tesla's future trajectory. Musk has further amplified this sentiment, linking his compensation not just to the company's future, but to the broader future of the world. He recently clarified that his pursuit of this package is not driven by financial gain, but rather by a desire to secure sufficient influence over Tesla to ensure safety, particularly as the company ventures into the development of millions of robots. Musk expressed apprehension about the possibility of being ousted by activist shareholder advisory firms, who may not even hold Tesla shares, thereby jeopardizing his vision for the company. This follows previous statements where Musk implied that, without a 25% controlling stake in Tesla, he would not proceed with certain critical AI product developments, despite their purported importance to the company's long-term success.
This unfolding situation presents a fascinating study in corporate governance and the evolving landscape of shareholder relations. The decision by a publicly traded company to expend corporate resources on advertising campaigns to sway shareholder votes for its CEO's compensation package, especially on a platform owned by the same CEO, raises pertinent questions about corporate ethics and the balance of power. It prompts contemplation on the potential implications when a leader of a major corporation leverages company assets to secure personal financial interests, particularly under the guise of maintaining strategic control for the company's future. The dynamic between leadership ambition, shareholder rights, and market influence warrants careful consideration in the context of contemporary capitalism.