Subaru BRZ: An Electric Future on the Horizon?





Subaru's popular BRZ sports car, which saw its first generation withdrawn from the European market in 2020, is now poised for a potential resurgence as an all-electric vehicle. This strategic shift aligns with Subaru's ambition to secure a larger footprint in the sports car segment, indicating a strong desire to blend performance with sustainable mobility. The feasibility of this electric transformation is currently under scrutiny, with the automaker exploring various avenues to ensure its successful reintroduction.
The possibility of an electrified BRZ has been a topic of internal deliberation at Subaru, particularly in ongoing discussions with its long-standing partner, Toyota. While the concept of an electric BRZ has been extensively examined, achieving a mutually advantageous scenario for both companies has proven to be a complex challenge. Despite these hurdles, the consensus within Subaru leans towards an all-electric powertrain being a more practical and straightforward path than developing a hybrid version, primarily due to packaging complexities.
The future of an electric BRZ is closely tied to the market reception of Subaru's upcoming electric vehicles in Europe. Models such as the new Uncharted, the E-Outback (known as Trailseeker in the US), and an updated Solterra SUV are critical indicators. The success of these initial EV offerings, especially the Uncharted, will significantly influence the decision to proceed with an electric BRZ. Subaru's European leadership has expressed optimism regarding the enthusiasm of its customer base but emphasizes the need for strong sales performance from these pioneering electric models.
While European enthusiasts await the potential return of the BRZ as an EV, North American consumers need not worry, as Subaru has no immediate plans to discontinue the gasoline-powered BRZ in the US market. Should an electric BRZ eventually come to fruition, it would enter a competitive landscape, going head-to-head with established electric performance cars like the Hyundai IONIQ 6 N and the Tesla Model 3 Performance, signaling an exciting new chapter for the sports coupe and the broader EV market.
Subaru's consideration of an electric BRZ highlights the automotive industry's accelerating transition towards electrification. This move underscores the brand's commitment to innovation and sustainability, even within its niche sports car division. The decision to pursue an electric variant, rather than a hybrid, for the BRZ speaks to the increasing viability and appeal of fully electric platforms for performance vehicles, setting the stage for a dynamic evolution in Subaru's product lineup.