Steiner's Strategic Move: Acquiring Tech3 MotoGP Team

A New Horizon: Steiner's Bold Entry into MotoGP Leadership
The Imminent Acquisition of Tech3 MotoGP Team
Guenther Steiner, widely recognized for his tenure as team principal for Haas in Formula 1, is reportedly nearing the completion of a deal to purchase the Tech3 MotoGP team. Sources suggest the transaction for the team, established in 1990 by Hervé Poncharal and Guy Coulon, is valued at approximately €20 million.
Tech3's Legacy and MotoGP Journey
Tech3, a team with a rich history, first entered the top tier of motorcycle racing in 2001. Their debut followed a successful period in the 250cc world championship, where they notably secured a title with rider Olivier Jacque. This long-standing presence in the paddock makes Tech3 a respected entity in the MotoGP community.
Shifting Dynamics in Motorsport Ownership
This development signifies a pivotal moment in motorsport, occurring shortly after Liberty Media, the current owners of Formula 1, finalized their substantial €4.3 billion takeover of Dorna, the commercial rights holder for MotoGP. This major consolidation hints at a future where Formula 1 and MotoGP interests may become increasingly interconnected, potentially leading to further cross-discipline investments and collaborations.
Steiner's Influence and Strategic Backing
Steiner's charismatic personality and extensive experience in motorsport, especially amplified by his public profile from the Netflix series Drive to Survive, are expected to be instrumental in this new venture. His bid for Tech3 is reportedly bolstered by significant financial backing from Apex, an investment firm managing assets for numerous professional athletes, including notable figures from Formula 1. Apex's previous high-profile investments, such as a 20% stake in the Alpine F1 team, underscore their strategic interest in motorsport.
Transition and Future Outlook for Tech3
Hervé Poncharal, Tech3's long-time principal, has openly discussed his plans for the team's future, expressing a positive view of Steiner's potential involvement. The transition is anticipated to be gradual, with Steiner assuming operational leadership over time. The deal includes a commitment to retain the existing team personnel, riders, and the team's headquarters in France, ensuring continuity and stability. The acquisition also comes at a crucial time for KTM, Tech3's current prototype supplier, amidst financial restructuring with the intervention of Bajaj. Despite these changes, KTM has affirmed its commitment to MotoGP until 2026, assuring the new Tech3 ownership access to their RC16 bikes for the upcoming seasons.
A New Era of Investment in MotoGP
The current landscape of MotoGP is ripe for investment, with Liberty Media's recent acquisition catalyzing interest from various corporations, investment funds, and wealthy individuals. This burgeoning interest reflects a shifting perception of MotoGP's commercial potential. Past attempts at team acquisitions, such as Andrew Fox's near-purchase of Gresini, highlight the competitive nature of these deals and the strategic considerations involved for team owners navigating this evolving market.