Electric Cars

The automotive sector in India is witnessing unprecedented growth, primarily driven by the increasing popularity of electric vehicles (EVs) and supportive government policies such as FAME II. With each new vehicle owner comes a potential customer for car care products aimed at cleaning, protecting, and extending vehicle life. This trend highlights the growing importance of comprehensive auto care services tailored to modern vehicle owners' needs. Sales figures from February 2025 show a significant rise in passenger vehicle sales, reflecting an expanding market influenced by rising middle-class income, increased competition, and accessible credit options.

The shift toward sustainability and EV adoption is reshaping car maintenance practices. Fewer moving parts in EVs reduce engine-related maintenance requirements but increase focus on exterior and interior upkeep. Consumers are increasingly opting for DIY solutions to manage costs and enhance vehicle appearance, creating opportunities for innovative car care products. The industry is adapting to these changes with a range of offerings that cater to evolving consumer preferences, marking a pivotal moment for sustainable and cost-effective maintenance solutions.

Growth Drivers in the Indian Car Market

Several key factors contribute to the expansion of the car market in India. Rising disposable incomes among the middle class and a youthful demographic profile play crucial roles in driving demand. Manufacturers are responding by tailoring their designs to meet local preferences, intensifying competition within the market. Additionally, the availability of financing options has made purchasing vehicles more accessible for consumers. These elements collectively fuel the growth of the car care product market, as more vehicles require regular maintenance and aesthetic attention.

A deeper examination reveals that the Make in India initiative, launched in 2014, has significantly boosted automobile production, including EVs. Projections indicate that by 2030, EVs will account for substantial portions of various vehicle segments. A survey conducted by the Indian Brand Equity Foundation (IBEF) suggests that the majority of consumers plan to transition entirely to New Energy Vehicles (NEVs) within the next decade. This transformation underscores the critical role of economic and policy drivers in shaping the future landscape of both the car and car care markets.

Impact of EV Growth on Car Care Products

The surge in EV adoption is prompting a reevaluation of traditional car maintenance practices. As Vivek Mohan, Director of Vista AutoCare, points out, the distinct characteristics of EVs necessitate a shift in maintenance priorities. With fewer mechanical components compared to internal combustion engine vehicles, there is reduced demand for certain conventional products like engine oil. Instead, the emphasis shifts toward preserving surfaces and enhancing overall vehicle appearance through specialized cleaners and protective agents.

This paradigm shift brings forth new opportunities within the car care sector. Advanced paint finishes and sophisticated electronic systems in EVs heighten the need for robust surface protection measures. Consequently, there is an anticipated rise in demand for long-lasting treatments against environmental hazards. Furthermore, the inclination of EV owners toward at-home maintenance opens avenues for DIY products such as shampoos, foam solutions, and microfiber cloths. Vivek Mohan emphasizes that aligning with these trends offers a pathway for businesses like Vista AutoCare to thrive. By providing a diverse array of cleaning, maintenance, and protective solutions, they aim to meet the burgeoning needs of passionate car enthusiasts while capitalizing on the broader mobility revolution. This strategic approach not only caters to current demands but also positions them favorably for future growth as the car care industry continues to evolve alongside technological advancements in transportation.

In Walnut Creek, California, a striking trend has emerged regarding the average age of vehicles on U.S. roads. According to S&P Global Mobility Data, the typical car is now approximately 12.5 years old. To combat potential breakdowns that can be both costly and inconvenient, AAA is urging drivers to prioritize vehicle maintenance during Car Care Month. In 2024 alone, AAA responded to over 27 million emergency roadside assistance calls across the nation. Among these, towing and battery-related issues were predominant, accounting for around 74% of all requests. Meanwhile, electric vehicles (EVs) accounted for only about 0.8% of total service events. John Walter, Executive VP of Auto Repair with AAA Northern California, emphasized that many problems could have been avoided with proper maintenance.

With the increasing longevity of vehicles, regular inspections become crucial. Drivers are encouraged to bring their cars to trusted repair shops for thorough checks. Oil changes provide an ideal opportunity for convenient evaluations of essential systems, including tires and batteries. Staying vigilant about unusual sounds, smells, or leaks from the vehicle is equally important. Ignoring such warning signs might lead to severe repairs that could otherwise have been prevented. Modern vehicles often come equipped with alerts to notify owners when it's time for oil changes or if any issues arise.

To ensure optimal performance, setting aside specific days for routine maintenance checkups proves beneficial. This includes monitoring tire pressure, condition, and fluid levels like oil, coolant, and windshield washer fluid. If necessary, replenish any low fluids and inflate tires to recommended levels. For those inclined toward self-sufficiency, AAA provides a comprehensive guide for do-it-yourself (DIY) car care tips.

AAA Approved Auto Repair facilities offer a complimentary vehicle inspection with paid repairs and other services. Members enjoy savings on maintenance, inspections, and repairs at more than 7,000 shops within the AAA network. Utilizing the AAA Repair Cost Estimator allows individuals to anticipate expenses related to car repairs, breaking down costs for parts and labor while factoring in member discounts available at approved repair locations.

As vehicles continue to age, maintaining them becomes increasingly vital. By adopting proactive measures and utilizing resources provided by organizations like AAA, drivers can enhance their driving experience, reduce unexpected expenses, and extend the lifespan of their vehicles. Proper care ensures smoother journeys and minimizes the risk of unforeseen breakdowns, making every trip safer and more enjoyable.