Cars

Slate Electric Truck's Potential Price Revealed by Website Metadata

The automotive startup Slate, poised to introduce its spartan electric pickup truck later this year, appears to have prematurely revealed its initial selling price. Following earlier fluctuating price indications, a potential new figure of $24,950 has emerged from an unexpected source: the company's own website metadata. This discovery has sparked considerable discussion within the automotive community, raising questions about pricing strategy and marketing tactics, especially as the official unveiling approaches.

Details Unveiled: The Slate Truck's Price Journey

In a fascinating turn of events, a fan of the emerging automotive company Slate uncovered a hidden line of code within the website's metadata, hinting at a starting price of $24,950 for their highly anticipated electric truck. This discovery, initially reported by The Autopian, quickly circulated among enthusiasts. The metadata line, which has since been removed, explicitly stated: "The Slate Truck has all the essentials for the CONFIDENTIAL price of $24,950 (reminder: we're all still under NDA and prohibited from sharing this)."

This is not the first time Slate's pricing has been a subject of speculation. Initially, the bare-bones EV was rumored to launch at under $20,000, assuming the federal EV tax credit would apply. However, with the credit's expiration following President Donald Trump's legislative changes last year, the projected price climbed to $27,500. This put it in a competitive bracket with vehicles like the Ford Maverick, which offers more amenities for roughly $29,990.

Another corroborating detail surfaced from Slate's Frequently Asked Questions (FAQ) page, where a now-deleted section explicitly listed the truck's price at $24,950. Although other FAQ entries vaguely mention a price in the "mid-twenties," these direct disclosures provide a more concrete figure. The official pricing, along with pre-order information, is set to be released on June 24, with customer deliveries anticipated to commence in late 2026.

Slate, backed by notable investors including Amazon founder Jeff Bezos, is committed to delivering an accessible, utilitarian electric truck. The standard model will feature manual windows and mirrors, notably lacking built-in speakers or screens, though these can be added at an additional cost. The vehicle emphasizes customization, allowing for transformations such as converting the truck bed into a second row to create an SUV-like configuration.

The company's marketing approach has been unconventional. In April 2025, The Autopian provided a preliminary look at the Slate Truck after spotting it on a Venice, California street adorned with an eccentric wrap promoting a satirical rideshare service called "CryShare," complete with a giant pacifier hood ornament and baby car seats.

A Glimpse into the Future of Affordable EVs

The potential pricing leak for the Slate electric truck raises intriguing questions about market strategy and consumer expectations in the rapidly evolving EV landscape. If the $24,950 price point holds, Slate could position itself as a disruptor, offering an ultra-affordable option in a segment often characterized by higher price tags and advanced features. However, the success of a minimalist vehicle hinges on whether buyers are willing to trade premium amenities for cost savings and rugged utility. This situation also highlights the increasing trend of companies like Ford introducing their own budget-friendly EV trucks, suggesting a growing demand for more accessible electric transportation solutions. It will be compelling to see how Slate navigates these competitive waters and whether its no-frills approach resonates with a broad audience, potentially reshaping perceptions of what an electric pickup truck can be.

Slate Electric Truck: Customization and Price Updates

Slate Automotive's electric pickup is nearing its production phase, with initial deliveries anticipated later this year. This vehicle is designed to offer a highly customizable experience, allowing owners to personalize their trucks extensively. However, the initial pricing expectation has shifted, moving from an advertised sub-$20,000 tag to a mid-$20,000 range, with specific reports indicating a starting price of $24,950 before delivery fees. The official pricing and reservation details are expected to be announced soon, marking a significant step for the nascent automaker.

The manufacturing process for the Slate Truck involves a distinctive approach to aesthetics. Each vehicle will arrive from the production line with a base of gray plastic body panels, providing a blank canvas for personalization. Customers will have the opportunity to select from a vast array of wraps, including 54 standard options and an additional 50 with metallic finishes and unique designs, allowing for a truly bespoke exterior. This emphasis on customization aims to integrate owners into the design process, enabling them to tailor their vehicles to their individual tastes and needs.

Peter Faricy, CEO of Slate Automotive, has highlighted the profound importance of customization to the overall ownership journey. The company intends to facilitate the printing of these personalized designs for customers starting next year. A notable aspect of Slate's strategy is the provision for post-purchase modifications, allowing owners to add or alter features even after acquiring their truck. This flexibility extends to significant transformations, such as converting a pickup into an SUV. The system incorporates sensors within components like seats and seat belts to guide proper installation, with an accompanying app providing insights into the complexity of various modifications.

The pricing adjustments for the Slate electric truck represent a deviation from its initial promise. When first introduced, the vehicle was promoted with a starting price below $20,000. However, recent communications indicate a revised starting point in the mid-$20,000 bracket. Sources suggest a precise figure of $24,950, excluding any charges for delivery. Despite this increase, the company maintains its ambition to make the truck available across all 50 states, although the logistical details of achieving such widespread distribution remain to be fully clarified. The full, confirmed pricing structure is scheduled to be disclosed on June 24, when the company will also commence accepting reservations with a deposit of $300. This follows an earlier phase where $50 reservations were capped at 160,000.

The evolution of Slate Automotive's electric truck, from its initial concept to its impending market release, underscores a commitment to customizable electric mobility. Despite a revised price point, the vehicle's unique offering of extensive personalization options and the ability to adapt its form factor post-purchase set it apart. The company's innovative approach to design and ownership aims to create a strong connection between the vehicle and its owner, offering a novel experience in the electric vehicle market.

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Porsche Axes Taycan Wagon Variants in the US Market

Porsche has announced its decision to cease sales of the Taycan Sport Turismo and Cross Turismo models in the American market following the 2026 model year. This move reflects a broader trend of dwindling interest in station wagons among US consumers, who have shown a strong preference for SUVs and pickup trucks. The German automaker indicated that these wagon variants constituted only a small fraction of its overall sales in the region, prompting the strategic shift to streamline its product offerings.

The Taycan Cross Turismo, a ruggedized version featuring elevated ground clearance and protective wheel arch cladding, made its debut in 2021, a year after the initial launch of the Taycan sedan. Subsequently, the Sport Turismo joined the lineup in 2022, offered exclusively in the high-performance GTS trim for the US market, initially boasting 590 horsepower, later increasing to 690 horsepower. In contrast, the Cross Turismo was available across a wider spectrum of power outputs, ranging from the 409-hp Taycan 4 to the formidable 764-hp Turbo S. Despite these offerings, sales figures indicated a limited uptake for both wagon styles in the US.

According to Porsche's statement, their product strategy is heavily influenced by customer demand. The company observed that the Sport Turismo and Cross Turismo body styles of the Taycan consistently played a secondary role in the US market. This sustained low demand ultimately led to the decision to phase out these particular model variants. This illustrates the competitive nature of the automotive industry and the necessity for manufacturers to adapt their portfolios to prevailing market preferences.

While the wagon versions are being phased out, Porsche has concurrently introduced significant enhancements to the Taycan sedan for the 2027 model year. Notable updates include the elimination of the previous base battery option, with all Taycan sedans now featuring a standard 97-kWh battery pack. Additionally, Porsche has integrated a simulated shifting mode, designed to mimic an eight-speed gearbox, complete with a virtual rev limiter, controllable via paddle shifters. Deliveries of these updated 2027 Taycan sedans are slated to commence in the autumn, ensuring the core Taycan lineup remains competitive and appealing to its target audience.

The discontinuation of the Taycan Sport Turismo and Cross Turismo highlights the challenging environment for wagon body styles in the North American automotive landscape. Although these electric performance wagons offered a unique blend of practicality and Porsche's renowned driving dynamics, their niche appeal ultimately led to their removal from the US market. Porsche's focus will now concentrate on its more popular sedan variant, which continues to evolve with advanced technological and performance upgrades.

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