Rosmerta Ventures into Physical Automotive Services with Cutting-Edge Garage

A major milestone in the automotive service industry has been achieved by Rosmerta Group as it unveils its state-of-the-art facility, MyRaasta COCO Garage, in Gurgaon. This expansive 11,000-square-foot establishment signifies a strategic pivot for the company from solely mobile services to incorporating physical garage operations. The new venture provides an all-encompassing solution for vehicle maintenance needs, catering specifically to Indian car owners. By integrating both home-based and in-facility repair options, customers now have access to a wider range of services, including advanced diagnostics, air conditioning solutions, dent removal, painting, and routine upkeep.
Underpinning this initiative is Rosmerta’s commitment to customer satisfaction and innovation. Hariansh Nagpal, President of Rosmerta Group, emphasized the importance of adapting to the dynamic requirements of vehicle owners. “We are dedicated to delivering forward-thinking, consumer-focused automotive resolutions,” he stated, highlighting the significance of MyRaasta Garage as a reflection of their vision. Moreover, the synergy between the garage and the MyRaasta mobile app offers users seamless interaction through booking, real-time updates, and service history tracking. An innovative AI feature within the app allows users to upload photos of their vehicles for initial issue assessments, enhancing convenience and efficiency.
The launch of this hybrid service model marks a pivotal phase in Rosmerta’s growth strategy within the automotive aftermarket sector. With a robust network of over 300 certified partner workshops across India, the company plans to replicate the success of the Gurgaon model in other urban centers. As a prominent player in mobility technologies, Rosmerta Group boasts a commanding 50% share in India's High-Security Registration Plate market and ranks second globally in HSRP manufacturing. Additionally, the group has diversified into intelligent transport systems, automated testing stations, scrapping facilities, and smart card technology for various vehicular documents.
Through its innovative approach, Rosmerta Group not only meets but anticipates the increasing demand for comprehensive and convenient vehicle maintenance solutions in India. This hybrid model sets a benchmark for how companies can adapt to consumer preferences while expanding their presence in competitive markets. It exemplifies the power of combining cutting-edge technology with traditional service models to deliver superior value and enhance user experience, thus paving the way for future advancements in the automotive service industry.