Tesla has announced plans to introduce new, cost-effective electric vehicle (EV) models in the first half of 2025 and will initiate testing for a fully autonomous ride-hailing service starting in June. Despite quarterly results falling short of Wall Street expectations, investors remain enthusiastic about these developments. The company's market value has seen significant growth, partly due to its alignment with U.S. policies under President Trump. However, Tesla faced challenges last year with a decline in vehicle deliveries, underscoring the need for more affordable models and advancements in autonomous technology. Shares rose by 5% as Tesla emphasized its focus on reducing costs and advancing new vehicles.
Elon Musk unveiled Tesla's ambitious plans to test a fully autonomous paid car service in Austin, Texas, within the next few months. This initiative aims to place self-driving Teslas on public roads without human drivers by June. Additionally, Tesla's advanced driver assistance software, known as Full Self-Driving (FSD), will undergo unsupervised trials in other states, including California, this year. These developments highlight Tesla's commitment to pioneering autonomous vehicle technology, which is crucial for the company's long-term financial strategy.
Musk stated that older Tesla models would require hardware upgrades to support full self-driving capabilities. Analysts are optimistic about the potential for FSD and robotaxis to become operational within the next couple of years. The commercial-scale production of robotaxis is slated for 2026 at Tesla's Texas facility. Investors are particularly encouraged by the prospects of self-driving technology, which could significantly enhance Tesla's market position and profitability. The energy storage unit is also expected to see a 50% increase in deployments, adding another layer of diversification to Tesla's business model.
Tesla's efforts to reduce costs have been successful, with the cost of goods sold hitting its lowest level ever in the fourth quarter, dropping below $35,000. This achievement has helped cushion the impact of lower-than-expected quarterly results. The company plans to leverage its existing EV platform and production lines to produce more affordable models this year, abandoning earlier plans for a dedicated cheaper vehicle platform. This strategic shift aims to address the growing competition from rivals like BYD, BMW, and Volkswagen, who have launched budget-friendly models to capture market share.
In response to rising borrowing costs and intense competition, Tesla has adopted strategies such as cheap financing to boost EV demand. However, analysts predict this approach may erode automotive profit margins in future quarters. Tesla's vehicle sales margin fell to 13.59% in the fourth quarter from 17.05% in the previous period, missing Wall Street's expectations. Despite these challenges, Tesla anticipates a return to growth in vehicle sales this year, following a slight dip in 2024. Musk had previously forecasted a 20% to 30% increase in vehicle sales for 2025, but the company did not reiterate this projection in its latest results announcement. Nonetheless, investors remain hopeful about Tesla's innovative projects and market expansion plans.