The Detroit Auto Show is set to return with renewed vigor this January, bringing together domestic and international automakers at Huntington Place. The event, which has faced significant challenges over the past few years, including pandemic-related cancellations and supply chain disruptions, aims to reconnect with its heritage. Attendees can look forward to test drives of new models, industry leader presentations, and a showcase of celebrity vehicles. The show's rebranding reflects a commitment to authenticity and simplicity, emphasizing Detroit's automotive legacy. Additionally, the presence of Chinese automakers continues to spark debate within the North American market.
Embracing Detroit's Automotive Legacy
The Detroit Auto Show is making a bold comeback by embracing its roots and core values. This year’s event will focus on showcasing the essence of Detroit, both past and present, while looking toward the future. The organizers have made a conscious effort to create an atmosphere that feels genuine and welcoming, rather than overly polished or commercialized. Visitors will experience a more intimate connection with the city’s automotive culture, allowing them to engage more deeply with the brands and innovations presented.
Phoebe Wall Howard, a seasoned automotive journalist, highlights that the 2025 show is all about returning to what truly defines Detroit. She emphasizes that the event will celebrate the city's identity and the way its residents see themselves moving forward. "This is who we are," she says, inviting visitors to join in and be part of something authentic. The show will not only highlight the latest automotive trends but also honor the traditions that have shaped Detroit's automotive history. By focusing on simplicity and community, the organizers aim to foster a more meaningful experience for attendees, encouraging them to connect with the heart of the city.
Navigating Global Competition in the Automotive Industry
The resurgence of the Detroit Auto Show comes at a time when the global automotive industry is grappling with intense competition, particularly from Chinese automakers. While these companies may not be a central focus this year, their influence on the North American market cannot be ignored. Some industry leaders express concerns about the potential impact of Chinese vehicles on U.S. manufacturers, especially given their competitive pricing and rapid adoption of new technologies.
Wall Howard explains that the presence of Chinese automakers presents both opportunities and challenges. On one hand, it offers a broader range of options for consumers, potentially introducing vehicles with appealing features and affordability. On the other hand, it raises concerns among U.S. automakers about maintaining their market share. CEOs of major American car companies have acknowledged the growing competition from China, citing factors such as quality and price as key drivers. Despite these concerns, Wall Howard argues that the Auto Show should embrace all aspects of the industry, including the global competition, to provide a comprehensive view of the automotive landscape. This approach could ultimately benefit consumers by fostering innovation and diversity in the market.
Discover the Thrill of Innovation and Adventure
Pioneering Off-Road Experiences
The return of Camp Jeep offers visitors an unparalleled opportunity to test their driving skills on a challenging 30-degree incline, simulating real-world off-road conditions. Participants can navigate through rugged terrains, gaining firsthand experience with the robust capabilities of Jeep's latest models. Meanwhile, Ford's Built Wild track invites attendees to ride shotgun in a Ford Bronco as it conquers a formidable 38-degree mountain. These interactive exhibits not only highlight the performance of these vehicles but also provide valuable insights into their engineering prowess.For those seeking more than just a test drive, the Overlanding Chicago exhibit transforms the indoor space into an outdoor adventure playground. Filled with camping gear, specialty vehicles, and accessories designed for long-distance travel, this area caters to the growing trend of overlanding enthusiasts who crave exploration beyond conventional roads. The exhibit aims to inspire visitors to embark on their own off-road journeys, equipped with the right tools and vehicles.Showcasing Electric Vehicle Innovation
Electric mobility takes center stage this year with the expansion of the Chicago Drives Electric indoor test track. Featuring two distinct tracks and a lineup of ten manufacturers, this section provides a comprehensive look at the future of battery-powered transportation. Attendees can explore a wide range of electric vehicles (EVs), from compact city cars to powerful SUVs, all while learning about the environmental benefits and technological advancements that make EVs a viable alternative to traditional gasoline engines.One of the key highlights includes live demonstrations by industry experts who explain the intricacies of electric vehicle technology. Visitors will gain a deeper understanding of how these vehicles operate, the infrastructure supporting them, and the role they play in reducing carbon emissions. For families considering making the switch to electric, this exhibit offers practical advice and showcases the versatility of EVs in everyday life.Family Entertainment and Interactive Zones
Recognizing the importance of engaging younger audiences, the show introduces the Family Fun Zone, designed specifically for children aged 2-16. This area features a Power Wheels track, where kids can safely enjoy a scaled-down version of the thrill of driving. Beyond the track, there are numerous activities aimed at educating children about automotive safety, sustainability, and the science behind vehicle design.Additionally, themed days such as the Toyota Miles Per Hour Run and First Responders & Military Appreciation Day offer unique experiences for various groups. The Toyota event allows runners to traverse a 2.4-mile loop inside McCormick Place before the show opens to the public, combining fitness with automotive excitement. On Military Appreciation Day, service members and first responders receive complimentary entry, along with discounted tickets for accompanying guests. These initiatives underscore the show's commitment to inclusivity and community engagement.Charity Gala and Fundraising Initiatives
The black-tie charity gala, First Look For Charity, kicks off the festivities on February 7th. Thousands of guests will have an exclusive preview of the show, accompanied by gourmet dining and entertainment. Proceeds from the event support over a dozen local non-profits, contributing significantly to the community. Since its inception, the gala has raised more than $63 million, making a profound impact on organizations dedicated to health, education, and social welfare.This year's beneficiaries include institutions like Lurie Children's Hospital, Boys & Girls Clubs of Chicago, and Special Olympics Illinois. Attendees have the chance to win exciting prizes, including a brand-new 2025 Chevrolet Equinox EV or Hyundai Palisade. The event serves as a testament to the automotive industry's dedication to giving back and fostering positive change.Special Events and Ticket Information
Throughout the show, special events cater to diverse interests. Automotive Career Day invites students to explore potential career paths within the industry, offering presentations and interactive sessions. The Chicago Auto Show Food Drive encourages visitors to contribute to A Safe Haven’s Food Bank, rewarding participants with discounts on admission. Friday Night Flights brings together craft beer enthusiasts for an evening of tastings and access to the entire exhibition.Tickets are available online at ChicagoAutoShow.com, priced at $17 for adults, $12 for seniors, and $12 for children. Stay tuned to CBS News Chicago for live coverage of "Shifting Gears" on February 11th, providing an insider's look at the event's highlights and innovations.The Detroit Auto Show, running from January 10 to 20, not only showcases cutting-edge vehicles but also revs up appetites for visitors. To cater to this culinary demand, a plethora of dining options are available within a short distance from the convention center. From modern American cuisine to Lebanese flavors and fusion dishes, these eateries offer a diverse range of experiences that can satisfy any palate. The following highlights some of the best places to eat near the show, ensuring you have plenty of choices for meals during your visit.
American and International Flavors in Downtown Detroit
For those seeking a blend of traditional and contemporary tastes, several restaurants in downtown Detroit provide an excellent selection. One standout is a venue known for its New American cuisine paired with artisanal cocktails. This establishment offers a dynamic menu featuring heritage chicken, halibut, and braised beef short ribs. Another notable spot serves all-day brunch with a twist on classic dishes, including cheesesteak benedict and brioche French toast. Nearby, a casual Lebanese eatery caters to health-conscious diners with vegetarian, vegan, and gluten-free options.
This area boasts a vibrant food scene that reflects the city's rich cultural diversity. A restaurant inside a historic hotel presents an upscale dining experience with a focus on locally sourced ingredients. Its chef crafts seasonal menus that highlight fresh produce and sustainable seafood. Meanwhile, a lively brunch spot offers a full bar with sangria and espresso martinis, perfect for unwinding after exploring the auto exhibits. For Middle Eastern flavors, one fast-casual eatery provides quick and healthy meal options, such as falafel pitas and shawarma bowls, ideal for busy visitors on the go.
Modern Eateries and Historic Gems
Visitors looking for innovative dining concepts will find several modern establishments nearby. One restaurant specializes in contemporary American fare, offering sushi, Wagyu tartare, and prime filet. Another place takes inspiration from French and Mediterranean cuisines, redefining Detroit's culinary landscape with dishes like truffle fries and tomahawk ribeye. Additionally, a pub with over a century of history offers hearty comfort food in a charming setting, allowing guests to enjoy a slice of Detroit's past while savoring modern twists on classic dishes.
Beyond the trendy new spots, there are also historic venues that add character to the dining experience. An upscale steakhouse requires proper attire and serves premium cuts of meat alongside luxurious seafood options. Another restaurant located in a landmark building combines elegant ambiance with refined American cuisine, featuring lobster fettuccine and lamb shank. Lastly, a casual grill provides tavern-style fare in a laid-back atmosphere, perfect for relaxing with friends over wings and pretzel bites. Whether you're craving fine dining or a relaxed meal, these places ensure you'll leave satisfied and ready to explore more of what Detroit has to offer.