Car Show

Return of Detroit Auto Show Sees Significant Drop in Attendance

The long-awaited return of the Detroit Auto Show to its traditional January slot has witnessed a substantial decline in visitor numbers. Only 275,000 people attended the event at Huntington Place last month, marking a significant decrease from previous years. The economic impact is also noted, with projections indicating a lower financial contribution compared to pre-pandemic levels. Despite these challenges, organizers express optimism and emphasize the show's importance to the community.

Reduced Visitor Numbers Highlight Changing Trends

The recent Detroit Auto Show experienced a notable drop in attendance, reflecting broader changes in consumer behavior and industry dynamics. Compared to the 2019 event, which saw nearly 774,000 visitors, the latest edition attracted only 275,000 attendees—a decrease of about 65%. This trend began even before the pandemic, with a steady decline in participation over the past few years. The shift underscores the evolving nature of automotive exhibitions and their relevance in today’s market.

In detail, the 2025 Detroit Auto Show's reduced attendance highlights several factors contributing to this change. The global health crisis significantly impacted public gatherings, leading to a reevaluation of how and when such events are held. Additionally, the move away from the traditional January schedule in recent years may have influenced visitor turnout. Organizers acknowledge that the 2019 event marked a turning point, with a drop of 35,000 visitors from the previous year. Since then, the show has experimented with different dates, including September for the 2022 and 2023 editions. However, the return to January did not bring back the expected crowds, raising questions about the future format and timing of the event.

Economic Impact and Community Engagement Remain Strong

Despite the lower attendance figures, the Detroit Auto Show continues to play a vital role in the local economy and community engagement. The estimated economic impact of the 2025 show is projected at $370 million, down from $430 million in 2019. Nonetheless, the event remains a significant contributor to the city’s financial landscape. Moreover, the Charity Preview, an annual black-tie fundraiser, raised $1.7 million for children’s charities, showcasing the show's commitment to giving back.

The Charity Preview, often referred to as the "auto prom," has been a cornerstone of the Detroit Auto Show since 1976. This year’s event, held on January 11, drew approximately 7,000 attendees and raised funds for six local children’s charities. Although the number of participants was lower than the 10,000 recorded in 2019, the event still managed to generate substantial support. Over the years, the Charity Preview has raised more than $125 million, underscoring its enduring importance to the community. Despite the challenges faced by the auto show, these initiatives highlight the event's ongoing value and its ability to adapt while maintaining its core mission.

The Legacy and Evolution of the Chicago Auto Show

For over a century, the Chicago Auto Show has been an iconic event that showcases automotive innovation and design. This year, as the 117th edition prepares to open its doors at McCormick Place, it's worth reflecting on the rich history that has made this show one of the largest and most anticipated events in the United States.

One of the earliest memories associated with the Chicago Auto Show dates back to the 1960s. A Tribune business reporter, who has covered the event for decades, recalls attending his first auto show as a young boy. Fascinated by the muscle cars emerging from Detroit, he and his friends were captivated by the spectacle. The show was held at the International Amphitheatre after a fire destroyed the original McCormick Place in 1967. Despite the crowds and the thick air filled with cigarette smoke, the highlight of the day came when he won a small radio in a drawing—a prize that brought immense joy to the young attendee.

The origins of the Chicago Auto Show trace back to 1901 when it was held at the Chicago Coliseum. At that time, automobiles were still referred to as "horseless carriages," and the exhibition featured about 65 vehicles from various manufacturers. The event attracted nearly 30,000 visitors and generated significant sales, laying the foundation for what would become an annual tradition. Over the years, the show has evolved, moving to different venues and expanding its offerings to include not only new models but also entertainment spectacles like patriotic pageants and celebrity appearances.

In the 1950s, the show became a stage for elaborate presentations, with emcees describing each vehicle as it was driven onto the floor. Ronald Reagan, then a television actor, served as grand marshal in 1954, adding star power to the event. By 1961, the show had moved to the newly constructed McCormick Place, setting new attendance records with almost 800,000 visitors. The introduction of import cars and innovative exhibits further enhanced the experience, making it a must-see event for automotive enthusiasts.

The Chicago Auto Show has always been more than just a display of cars; it represents the spirit of innovation and progress. From the early days of the automobile industry to modern times, the show has adapted to changing tastes and technologies, while maintaining its core mission of bringing together manufacturers and consumers. As we look forward to this year's event, it's clear that the Chicago Auto Show continues to inspire and excite, embodying the best of American ingenuity and ambition.

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Classic Car Show Evolves in Escanaba: A New Era Begins

In a significant transition, the beloved Krusin’ Klassics Fun Run Car Show in Michigan is set to undergo a transformation after four decades of tradition. The event, which has been a cornerstone of community engagement and automotive enthusiasm, will now be managed by the Downtown Development Authority (DDA) under a fresh name. Despite the change, organizers assure enthusiasts that the spirit of the show will remain intact, with plans to enhance its appeal and expand its reach.

A Golden Era Comes to an End, but the Legacy Continues

In the heart of Michigan, the city of Escanaba has witnessed the growth of an iconic car show that began modestly in 1985. What started as a gathering of about 50 vehicles has blossomed into a grand spectacle featuring up to 600 cars annually, attracting thousands of visitors. This year marks the final chapter of the Krusin’ Klassics Fun Run Car Show under its original moniker. However, the tradition will live on, rebranded as "The Ludington Street Cruise" in 2026.

The decision to pass the torch to the DDA was driven by the natural evolution of the organizing team. Club president Mark Caswell noted that the demands of orchestrating such a large-scale event have become increasingly challenging. "As much as we love it, the event requires immense physical and mental effort," he explained. The new format promises to maintain the excitement while introducing innovative elements, such as expanding the parade route through downtown streets and enhancing activities for children.

Craig Woerpel, Director of the DDA, envisions an even more spectacular event. "We aim to fill as many blocks as possible with cars," he said. "Imagine the thrill of seeing 800 vehicles stretching from Ludington Park all the way to Lincoln Road."

Reflections on Change and Growth

Change can be daunting, especially when it involves long-standing traditions. Yet, this transition offers a unique opportunity for growth and innovation. By embracing new leadership and a fresh perspective, the car show can continue to thrive, adapting to the evolving interests of both participants and spectators. The legacy of Krusin’ Klassics will not be forgotten but will instead pave the way for a new era of automotive celebration in Escanaba. As the city prepares for this exciting chapter, one thing remains clear: the passion for classic cars and community spirit will endure.

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