The Detroit Auto Show, one of North America's premier automotive exhibitions, is set to make a triumphant return this January after a year-long hiatus. The event, which has been a cornerstone of the city's cultural calendar since 1899, will once again take place at Huntington Place, formerly known as Cobo Hall. This edition promises a blend of historical significance and modern innovation, featuring over 500 vehicles from more than 30 brands across a sprawling 700,000-square-foot showroom. Attendees can expect immersive experiences, luxury car displays, and special exhibits that celebrate both the past and future of the automotive industry.
The show's executive director, Sam Klemet, emphasized the importance of returning to its traditional January slot. "This timing allows us to bring back the excitement that has defined the Detroit Auto Show for decades," he said. The event had faced challenges in recent years, including cancellations due to the pandemic and a shift to September dates. However, the organizers have worked diligently to restore the show to its former glory, ensuring it remains a key attraction for automotive enthusiasts and industry professionals alike.
This year's exhibition will showcase an impressive array of vehicles, from classic muscle cars to cutting-edge electric vehicles. One of the highlights will be the Gallery, which features over $10 million worth of luxury cars from renowned brands like Aston Martin, Ferrari, and Rolls-Royce. "These are not everyday vehicles," Klemet noted. "They represent the pinnacle of automotive craftsmanship and design."
In addition to the static displays, visitors can engage in various interactive experiences. Four indoor courses will offer ride-and-drive opportunities, including Bronco Mountain and Camp Jeep, providing attendees with a hands-on feel for the latest models. Racing Day on January 17 will feature Indy 500 champion Josef Newgarden, who will give select attendees a once-in-a-lifetime ride experience. "It's an incredible opportunity to connect with the racing community," Klemet added.
Another notable feature is the Modded Detroit exhibit, which will highlight the Motor City's underground car scene with over 150 vehicles that push the boundaries of automotive engineering. Classic muscle cars, supercars, and tuner vehicles will be on display, offering a glimpse into the innovative spirit of Detroit's automotive culture. In collaboration with the Hagerty lifestyle group, the show will also showcase iconic movie and TV cars, such as the Ferrari from "Ferris Bueller's Day Off."
The Detroit Auto Show's public portion opens on Saturday and runs through January 20. Tickets are available online, with prices ranging from $10 for children to $20 for adults. Despite the absence of special transit services this year, regular bus routes will provide convenient access to the venue. As the city prepares to welcome thousands of visitors, the return of the Detroit Auto Show signifies a renewed commitment to celebrating automotive excellence and innovation in the heart of Motor City.
During a media event ahead of the 2025 Detroit Auto Show, Ford Motor Company showcased an array of special edition vehicles, including two striking Mustang models. CEO Jim Farley highlighted Ford's commitment to being America's leading car company and emphasized the importance of collaboration with the incoming administration. Farley discussed various challenges facing the automotive industry, such as global supply chain dependencies and policy decisions like tariffs. The company is also focusing on improving vehicle quality and reducing costly recalls. Additionally, Ford unveiled plans for electric and software-defined vehicles in the near future, aiming to provide customers with diverse options in powertrain and lifestyle choices.
On the evening of Thursday, Ford Motor Company took center stage at a pre-Detroit Auto Show event, unveiling a series of limited-edition vehicles that captivated the audience. Among the highlights were two specially designed Mustangs, one tailored for drift racing and another boasting an impressive 815 horsepower. CEO Jim Farley addressed reporters, stressing Ford's position as the top vehicle assembler in the United States and its significant contributions to the U.S. auto industry. He expressed optimism about working with the new administration to strengthen the sector amid complex global economic shifts. Farley noted that while Ford leads in U.S. vehicle production, the company relies heavily on international supply chains, making tariffs particularly challenging. Despite these hurdles, he remained confident about overcoming difficulties through cooperation.
The executive team also touched upon Ford's ongoing efforts to enhance vehicle quality. Reducing recalls has been a priority, with notable improvements seen over recent years. Farley described this "quality journey" as both rewarding and demanding. Beyond addressing recall issues, the company is investing in more robust transmission and engine systems, along with innovative hybrid technologies. This investment underscores Ford's commitment to delivering high-quality products that meet customer expectations. The introduction of special edition vehicles serves multiple purposes: maintaining interest in existing models, attracting new buyers, and showcasing the brand's versatility. For instance, the Mustang special editions aim to reinvigorate interest in the iconic muscle car, especially as it transitions into electric versions.
In addition to highlighting current achievements, Farley hinted at exciting developments on the horizon. Ford is actively developing next-generation electric and software-defined vehicles, which will offer unprecedented choices in powertrains and functionalities. The automaker is constructing a state-of-the-art product development center near its headquarters in Dearborn, Michigan, where engineers and designers are working tirelessly to create vehicles that resonate with future consumer preferences. Farley reiterated Ford's guiding principle: no boring products. By adhering to this mantra, the company ensures that every vehicle launched is not only functional but also captivating and innovative.
The unveiling of these special edition vehicles signifies Ford's strategic direction towards diversifying its offerings and staying ahead in the competitive automotive market. Through continuous innovation and collaboration, the company aims to address both immediate challenges and long-term goals. As Ford prepares for the launch of groundbreaking electric and software-defined vehicles, it remains committed to delivering exceptional quality and meeting the evolving needs of its customers. The event demonstrated Ford's readiness to embrace change and lead the industry into a new era of automotive excellence.
The 2025 Detroit Auto Show is poised to kick off on January 11, presenting a comprehensive display of the latest automotive advancements. Running through January 20, this annual event will highlight emerging technologies and iconic vehicles, offering visitors an immersive experience with interactive exhibits, rides, and demonstrations. The show will also feature exclusive industry events, luxurious vehicle showcases, and a special tribute to classic Motor City cars. Additionally, attendees can look forward to thrilling activities like Racing Day and the Charity Preview, which has historically raised substantial funds for local children’s charities.
This year's Detroit Auto Show promises to be a spectacle of innovation and tradition. Spanning over ten days, the event will welcome enthusiasts from all walks of life to explore the future of mobility. From cutting-edge electric vehicles to legendary Hollywood icons, the exhibit will offer something for everyone. Industry professionals will gather for dedicated sessions that delve into global mobility trends, while luxury car aficionados can admire a collection of ultra-exotic automobiles. Meanwhile, motorsports fans will enjoy Racing Day, featuring renowned drivers and historic race cars.
One of the highlights of the event is the return of the Gallery, showcasing a curated selection of 50 exceptional vehicles from 12 leading brands. This section will provide visitors with an up-close look at some of the most sought-after models in the world. On January 17, Racing Day will bring excitement with appearances by top motorsport stars such as Josef Newgarden and David Malukas. Fans can catch these activities for free in the Atrium area adjacent to the Detroit River. For those interested in the business side of the industry, Industry Days on January 15 and 16 will offer exclusive insights into the future of mobility and electrification.
The Charity Preview on January 10 will serve as a glamorous kickoff to the event, raising funds for children’s charities in Southeastern Michigan. Headlined by rapper Flo Rida, the preview aims to continue its legacy of generous contributions. Tickets for this prestigious evening start at $400, reflecting the event's commitment to philanthropy. Throughout the show, organizers recommend booking parking in advance and exploring travel discounts to enhance the visitor experience.
The 2025 Detroit Auto Show not only celebrates the automotive industry's rich history but also looks ahead to its promising future. With a diverse range of attractions and activities, it offers a unique platform for both professionals and enthusiasts. Visitors can anticipate a memorable journey through the world of cars, technology, and culture, making this edition a must-see event for anyone passionate about the automotive sector.