Range Rover Discontinues Entry-Level SUVs, Pivots to New Electric GT











Embracing Electric Elegance: Range Rover's Bold New Era
The End of an Era: Range Rover's Strategic Discontinuation of Evoque and Velar
Range Rover has announced the discontinuation of its two most budget-friendly SUV offerings, the Evoque and Velar, with production scheduled to cease in 2027. These models, introduced in 2011 and 2017 respectively, marked a period where the prestigious British luxury brand sought to extend its reach to a wider demographic. The Evoque, starting at $49,900, and the Velar, beginning at $61,600, provided a more attainable entry point into the Range Rover family compared to their pricier siblings, the Sport and the flagship Range Rover SUVs, which command starting prices of $83,700 and $107,400.
Introducing the Future: The All-New Range Rover GT as the Brand's New Entry Point
As the Evoque and Velar depart, Range Rover is ushering in a new era with the introduction of the Range Rover GT, which will serve as the brand's new foundational model. Revealed in July, the GT stands out as the fifth and latest addition to the lineup, diverging significantly from Range Rover's traditional SUV aesthetic. This low-slung grand tourer is hailed by the company as a captivating and technologically advanced expression of the brand, signaling a bold new direction in design and engineering. It represents a pivot towards innovative design and advanced technology, setting a new benchmark for what consumers can expect from the luxury automaker.
Technological Advancements and Production Plans for the Electric GT
The Range Rover GT is expected to be one of the inaugural vehicles built on Jaguar Land Rover's (JLR) advanced EMA platform. Initially launching as a battery-electric vehicle (BEV), Range Rover has plans to integrate a full-hybrid (HEV) option later in its lifecycle, offering versatility to future consumers. Production of this groundbreaking model is slated to commence in the first half of 2027 at JLR's facility in Halewood, UK. This follows the production of the brand's flagship electric SUV and the smaller Sport EV model, reinforcing Range Rover's accelerated push into the electric vehicle market and solidifying its commitment to a sustainable future.
Redefining Entry-Level Luxury: Pricing and Market Positioning of the Range Rover GT
With an anticipated starting price of approximately $90,000 in the US and an estimated EPA range of at least 300 miles, the Range Rover GT is poised to launch as a 2028 model. While this price point may not align with conventional notions of an “entry-level” vehicle, especially when compared to the flagship electric SUV at $140,450 and the Sport EV at around $120,000 to $130,000, it reflects Range Rover's strategic move towards more premium and lucrative models. This move signifies the brand's ambition to elevate its market position and concentrate on high-profit luxury segments, aligning with its vision for an all-electric, high-end future.