Ram Dakota Returns, Targeting South America First with Distinct US Version on the Horizon
After an absence spanning more than a decade, the Ram Dakota is poised for a significant reintroduction to the automotive landscape. This revival sees the Dakota transitioning from its former identity as a compact Dodge utility vehicle to a more substantial midsize pickup under the Ram brand. While the nameplate’s return signals an exciting development for truck enthusiasts, its initial launch strategy focuses on the South American market, acknowledging the burgeoning demand for midsize pickups in that region. This regionally tailored approach underscores a broader global strategy for Ram, with a distinct version of the Dakota also planned for North America, highlighting the brand's commitment to diverse market needs.
The journey to the new Dakota's unveiling began earlier this year with the Nightfall Concept, which offered a glimpse into its design direction. The production model for Latin America, now revealed through teaser images and videos, showcases a design that closely adheres to the concept's bold proportions and unmistakable Ram aesthetic. Manufactured at Stellantis' Córdoba Assembly Plant in Argentina, the truck is slated for an Argentinian debut later this year, followed by an expansion into Brazil in early 2026. This South American model, despite sharing architectural foundations with the Fiat Titano, distinguishes itself with unique styling cues such as advanced LED lighting and a prominent front fascia, establishing its own robust identity.
Inside, the new Dakota aims to blend comfort, quality, and advanced technology. The cabin is anticipated to feature premium soft-touch materials, a spacious infotainment display, and a modern digital gauge cluster, offering a refined driving experience. Initial trim levels are expected to include Big Horn and Laramie Night Edition, with a particularly rugged Warlock 4x4 variant drawing inspiration from Ram's larger off-road offerings. Under the hood, all versions will be powered by a 2.2-liter Multijet II turbodiesel engine, delivering 200 horsepower and 332 lb-ft of torque. This powerplant will be coupled with a ZF 8-speed automatic transmission and a standard 4x4 system, a reliable configuration already proven in models like the Ram Rampage and Jeep Compass.
It is important to note that this Argentine-built Dakota will not be making its way to North American dealerships. Stellantis CEO Antonio Filosa has confirmed that a separate, distinct version of the Dakota is being developed specifically for the American market. This US-bound model will utilize a body-on-frame platform, positioning it as a direct competitor to established players such as the Toyota Tacoma, Ford Ranger, and Chevrolet Colorado. Filosa expressed admiration for the design of the American model, having reviewed its clay prototype. Production for the US market is rumored to commence around 2027, potentially at a Stellantis facility in the United States, with an estimated starting price point below $40,000.
Therefore, as the South American Dakota prepares to hit the roads, it rekindles the legacy of the Ram midsize pickup. This dual-market approach not only addresses specific regional demands but also lays the groundwork for a comprehensive global re-entry of the Dakota nameplate, each version tailored to its respective market while upholding Ram's reputation for capable and robust trucks.