Polestar's Ambitious Expansion: New Models and Roadster Delay
Polestar, the electric performance car brand, has laid out an ambitious product strategy for the coming years, building on a robust sales performance in the past year. The company is set to launch a series of new vehicles, including an updated Polestar 4, a redesigned Polestar 2, and the entirely new Polestar 7 compact crossover. However, enthusiasts eager for the Polestar 6 roadster will have to wait longer than initially anticipated, as its launch has been postponed.
Following a successful 2025, where retail sales saw a notable 34 percent increase, Polestar is now focusing on the introduction of its Polestar 5 model this summer. This move is part of a broader strategy to significantly expand its product line-up. Towards the end of the year, a new variant of the Polestar 4 will debut. This revised model aims to appeal to a wider demographic by offering enhanced versatility and, notably, a rear window. This design modification is expected to merge the practicality of an estate with the adaptability of an SUV, suggesting a lifted wagon aesthetic.
Looking further into the future, the next-generation Polestar 2 is slated for release in early 2027. This refreshed model will be followed by the introduction of the Polestar 7, a compact crossover, in 2028. The Polestar 7's launch signals the brand's intent to broaden its appeal within the rapidly growing compact SUV segment. These new additions are crucial for Polestar as it seeks to solidify its position in the competitive electric vehicle market.
The Polestar 6 roadster, which first appeared as the O2 convertible concept in 2022, was initially expected to enter production in 2026. However, Polestar's Head of Corporate Communications, Theo Kjellberg, confirmed that the company's current priorities lie with bringing the Polestar 4 variant, the Polestar 2 successor, and the Polestar 7 to market. Consequently, the Polestar 6 will not see production before 2028. This delay highlights the brand's focus on foundational models before introducing more niche offerings.
When the Polestar 6 was first announced, it carried an estimated price tag of $200,000, positioning it as the brand's most premium offering to date. For context, the Polestar 1 plug-in hybrid coupe launched in the US at $156,500. While original plans suggested a limited production run of 500 units for the roadster, Polestar later indicated a willingness to increase production based on market demand. Despite the postponement, the Polestar 6's anticipated specifications remain impressive: a 2+2 convertible with a retractable roof, boasting 884 horsepower and 664 lb-ft of torque from a dual-motor, all-wheel-drive system, capable of accelerating from 0 to 62 mph in 3.2 seconds with a top speed of 155 mph.
The Polestar 6's delay echoes similar situations seen with other high-profile electric vehicles, such as the second-generation Tesla Roadster. A halo model like the Polestar 6 is vital for enhancing brand recognition and differentiating Polestar from its parent company, Volvo. While it may not be a high-volume product, its presence would undoubtedly elevate Polestar's image and appeal within the luxury EV segment.