Driving Innovation and Commitment to a Greener Tomorrow
Redefining Performance with Cutting-Edge Electric Vehicles
PEUGEOT has long been synonymous with cutting-edge design and performance. In 2025, the brand takes this legacy further by enriching its electric vehicle lineup. The introduction of the E-3008 and E-5008 Dual Motor models, boasting 325 hp, marks a significant milestone. These vehicles offer unparalleled power and efficiency, ensuring that PEUGEOT remains at the forefront of electric mobility.The E-5008 5-seater, set to launch in the first half of 2025, caters to families seeking spaciousness without compromising on driving pleasure. With a boot capacity of 994 liters, it offers ample room for everyday needs and can expand to 2310 liters when the second row is folded. This flexibility makes it an ideal choice for various customer segments, from urban dwellers to adventurous families.Setting New Standards in Efficiency
Efficiency is not just a buzzword for PEUGEOT; it's a promise kept. The ADAC Ecotest crowned the E-208 and E-308 as the most efficient cars on the market in 2024, solidifying PEUGEOT’s reputation. The E-3008 and E-5008 Long Range models boast impressive ranges of 700 km and 668 km respectively, making long-distance travel feasible with minimal stops.To enhance user experience, PEUGEOT has introduced a battery preheating system linked to cabin preheating. This feature optimizes charging during cold weather, ensuring that drivers can efficiently manage their journeys. Additionally, PEUGEOT offers a wide range of electrified powertrains, including hybrid, plug-in hybrid, and fully electric options, catering to customers at every stage of their transition to sustainable mobility.Enhancing Customer Experience with Seamless Integration
At PEUGEOT, the electric experience is designed to be both pleasurable and easy. The brand prioritizes dynamism, agility, and performance in its electric vehicles, ensuring that drivers enjoy every moment behind the wheel. To address common concerns like range anxiety and charging accessibility, PEUGEOT provides robust solutions through its ELECTRIC PROMISE program.This includes an 8-year/160,000 km warranty on both the vehicle and battery, a complimentary Wall Box for home charging, and access to nearly one million charging points across Europe via the Free2Move Charge pass. Moreover, PEUGEOT offers flexible finance solutions, making electric vehicles accessible to a broader audience.Empowering Education and Environmental Stewardship
PEUGEOT’s commitment extends beyond the road; it encompasses education and environmental stewardship. As the official Education Partner for Born Free and Under The Pole, PEUGEOT supports initiatives that promote wildlife conservation and ocean preservation. In 2024, Born Free launched the “Powered by Lions” campaign, transforming electric vehicle charging stations into lion sculptures, each symbolizing a saved lion.In 2025, PEUGEOT will provide Born Free with Landtrek pickups to assist in conservation efforts at the Kenya Feline Sanctuary. Similarly, PEUGEOT collaborates with Under The Pole to co-create educational content and facilitate logistics, contributing to better knowledge and preservation of marine ecosystems.Building a Sustainable Future for Generations to Come
PEUGEOT is dedicated to achieving Carbon Net Zero, aligning with STELLANTIS’ ambitious goals. Vehicle electrification is just one part of this strategy; the brand also focuses on adopting sustainable industrial methods and materials. Factories are transitioning to renewable energy sources, with 60% of electricity already decarbonized at Stellantis sites, aiming for 100% by 2030.The new E-3008 exemplifies these sustainable practices, with 85% of its materials being recyclable. The dashboard and carpets incorporate recycled materials, reducing the environmental footprint. By integrating these principles, PEUGEOT ensures that its vehicles are not only efficient but also environmentally responsible.Aznom, an Italian automotive company, has unveiled a new electric version of the classic Smart ForTwo, designed specifically for teenage drivers. This vehicle, classified as an L6e or L7e heavy quadricycle, allows young drivers starting at age 14 to legally operate it in certain European regions. The Smart 4Teen "Bespoke Edition" features a refreshed interior with premium materials and offers up to 87 miles of range on a single charge. Despite its high price point, the model emphasizes safety and environmental benefits through the use of recycled components.
An Electrified City Car for Young Drivers
The Smart 4Teen "Bespoke Edition" represents a significant transformation of the original Smart ForTwo. This compact city car, now fully electric, targets a younger demographic by allowing teenagers as young as 14 to drive it legally. Classified as an L6e or L7e heavy quadricycle, this model competes with vehicles like the Citroen Ami and Renault Mobilize Duo. Aznom aims to provide a stylish and safe driving experience for young people while maintaining the charm of the early Smart cars.
The exterior of the Smart 4Teen has been refreshed with modern paint options and wheel designs, giving it a contemporary yet familiar appearance. Inside, the cabin has received substantial upgrades with premium materials such as leather, carbon fiber, and Alcantara. Each vehicle can be customized to meet individual preferences, ensuring a unique ownership experience. The electric motor produces 20 hp (15 kW), and the LiFePO4 battery pack provides a range of up to 87 miles. Speed is limited according to European regulations, with the L6e version capped at 28 mph and the L7e variant reaching 56 mph.
Safety and Sustainability at a Premium Price
Despite its small size, the Smart 4Teen prioritizes safety with features inherited from the original Smart ForTwo. These include a Tridion safety cell, airbags, ABS, ESP, and seatbelt pretensioners. The vehicle also boasts superior protection compared to other light and heavy quadricycles in its category. Additionally, Aznom highlights the reduced environmental impact through the recovery and remanufacturing of used cars, aligning with a growing trend towards sustainability in the automotive industry.
However, the Smart 4Teen comes with a hefty price tag of €24,339 ($25,500), which raises questions about its value proposition. For that amount, one could purchase a newer Smart EQ ForTwo for around half the price, though it requires a standard driver’s license. Comparatively, the Citroen Ami starts at just €6,025 ($6,300), making it nearly four times less expensive. This pricing disparity prompts a debate on whether bespoke craftsmanship and customization justify the premium cost for a vehicle intended for teenage drivers.
In a significant shift for the automotive rental industry, Hertz has announced substantial financial losses tied to its aggressive push into electric vehicles (EVs). The company’s decision to offload 30,000 EVs from its fleet underscores the challenges faced by rental firms in adapting to the evolving car market. CEO Gil West acknowledged the difficulties of 2024, emphasizing the need for strategic changes to ensure long-term success. This move reflects broader trends in the automotive sector, where companies are reassessing their strategies amid fluctuating consumer preferences and economic pressures.
Hertz's EV Experiment: A Year of Challenges and Necessary Adjustments
In the heart of a transformative year, Hertz found itself grappling with unprecedented challenges as it ventured deeper into the world of electric vehicles. After an ambitious foray into EVs, the company faced a staggering $2.9 billion loss in 2024. Higher-than-expected depreciation rates and increased maintenance costs proved too burdensome. To mitigate these issues, Hertz embarked on a mission to sell off thousands of EVs, aiming to recoup some of its investments.
CEO Gil West, who joined the company in mid-2024, reflected on the tumultuous period, stating that the company had taken decisive actions to pivot towards more sustainable models. "We've made tough but necessary decisions to realign our fleet with current market demands," he noted during a recent earnings call. Chief Financial Officer Scott Haralson added that while the fourth quarter saw adjusted earnings before interest, taxes, depreciation, and amortization (EBITDA) at negative $357 million, the company anticipates a return to profitability later this year.
The overhaul involves not only selling off high-depreciation models but also introducing vehicles that better align with consumer preferences. By the end of 2025, Hertz aims to have a fleet predominantly composed of cars with lower depreciation rates, such as compact SUVs. This strategic shift is expected to stabilize the company's financial health and set it on a path toward sustained growth.
From a broader perspective, Hertz's experience highlights the complexities of transitioning to new technologies in the automotive industry. While EVs represent a promising future, the transition requires careful planning and adaptability. For Hertz, this means learning from past missteps and focusing on a balanced approach that considers both innovation and practicality.
As the automotive landscape continues to evolve, Hertz's journey serves as a reminder of the importance of flexibility and foresight in navigating market changes. The company's efforts to reposition itself reflect a commitment to staying relevant and competitive in an ever-changing industry.
Reflections on Hertz's Strategy and Industry Implications
Hertz's experience with electric vehicles offers valuable insights into the broader challenges faced by the automotive rental sector. The company's bold but ultimately costly experiment underscores the risks associated with rapid technological shifts. While EVs hold great promise, they also come with unique financial and operational hurdles that must be carefully managed.
For other players in the industry, Hertz's story serves as a cautionary tale about the importance of balancing innovation with practical considerations. As more companies explore electric and alternative fuel vehicles, they must remain vigilant about potential pitfalls and maintain a flexible strategy that can adapt to changing market conditions.
Ultimately, Hertz's journey highlights the need for a measured approach to innovation. By learning from its experiences and making strategic adjustments, the company is positioning itself for a stronger future. The automotive industry as a whole would do well to heed these lessons, ensuring that progress is grounded in both vision and pragmatism.