Petra Labs' Odyssey: From Apartment Lounges to a Dream SoHo Office












Petra Labs embarked on a whirlwind journey, navigating through five distinct office spaces within a year, ultimately discovering its ideal base in SoHo. This rapid evolution, recounted by co-founder Sami Akkawi, underscores the dynamic and often challenging path of a burgeoning startup. What began in the casual confines of apartment lounges transformed into a quest for a more permanent and inspiring environment, reflecting the company's growth and evolving needs.
The Odyssey of Petra Labs: A Chronicle of Five Workspaces
In the vibrant landscape of startup incubation, Petra Labs, co-founded by Sami Akkawi, has experienced a remarkable transition, moving through a series of five different office environments in just one year. This journey, beginning in the relaxed setting of a Dumbo apartment lounge, highlights the adaptable and persistent spirit essential for entrepreneurial success. The early days saw Akkawi and his team improvising with portable monitors and strategic entries due to a single key fob, celebrating initial client acquisitions with games of pool. This initial phase, characterized by informality and collaboration, quickly outgrew its residential roots.
The second relocation brought Petra Labs to Akkawi's Lower East Side apartment lounge, a step up with dedicated meeting rooms and phone booths. This period, spent amidst an outdoor terrace during the summer, proved unexpectedly fruitful, leading to a significant contract through a chance encounter with a neighboring remote worker. Despite the vibrant atmosphere and unexpected networking opportunities, the team's intense, nearly round-the-clock work schedule led to occasional friction with building management.
A pivotal moment arrived with their move to Afore Capital's San Francisco offices. Following a pre-seed investment, the team enjoyed the luxury of dedicated desks, monitors, and an endless supply of their preferred snacks, like coconut water and Chomps. This environment, shared with other ambitious startups, fostered a motivating atmosphere of shared dedication. However, the inability to expand their team within the existing setup and the discomfort of overheated phone booths prompted yet another search.
Returning to New York, Petra Labs settled into a WeWork space in SoHo. Designed for eight people, this served as their base for five months. While offering amenities like free kombucha and a lively community of fellow startups, the space's cramped conditions and lack of natural sunlight, especially during the winter months, presented new challenges. The team's walking treadmills lay unused due to space constraints, underscoring the limitations of their WeWork tenure.
Finally, with the help of a real estate agent and under the pressure of an impending deadline, Petra Labs secured its current 'dream office' in SoHo. This independently leased space, technically comprising two units, boasts a spacious conference room with a large, comfortable couch, a well-appointed kitchen, and an open layout bathed in natural light. The added bonus of a fire escape provides a unique recreational spot. This move symbolizes a significant milestone, offering a stable and inspiring environment for the team to thrive, even as they acknowledge the potential for outgrowing this space in the future.
Petra Labs' journey underscores the critical importance of a suitable workspace for a startup's evolution. It illustrates how environments, from casual lounges to shared co-working spaces, and ultimately to a custom-fitted office, reflect and influence a company's culture, productivity, and growth trajectory. The experience highlights the flexibility required in the early stages and the strategic planning needed as a startup matures. Finding the 'dream office' is not just about physical space but about securing a foundation that supports collaboration, innovation, and employee well-being, even if that 'dream' continues to evolve with the company's success.