Electric Cars

In an evolving landscape where monthly subscriptions govern an increasing array of services from entertainment to meal kits, the automotive sector is now embracing this model, particularly for enhanced vehicle functionalities. A notable instance comes from Volkswagen UK, which has introduced a subscription-based approach to unlock additional horsepower in its ID.3 electric vehicle. This development signals a significant shift in how car manufacturers are monetizing features that were once standard inclusions or one-time purchases. As consumers become accustomed to recurrent payments for digital amenities, carmakers are exploring similar revenue streams, raising discussions about the long-term implications for vehicle ownership and access to inherent capabilities.

The integration of subscription models into the automotive industry is becoming more prevalent, with car manufacturers identifying new avenues for revenue generation beyond the initial sale. Volkswagen UK's decision to offer a horsepower boost for its entry-level ID.3 'Pure' model via a paid subscription is a prime example. While the base model is advertised with 170PS (approximately 168 horsepower), a discreet note in the online configurator reveals that this power output is contingent on activating an optional upgrade. This upgrade provides an increase from 150kW to 170kW and can be accessed through various subscription durations—monthly, yearly, or as a perpetual one-time purchase.

Reports from British motoring publications, such as Auto Express, shed light on the pricing structure for Volkswagen's power subscription. The monthly fee is approximately £16.50 (around $22.30), which is considerably higher than many popular digital streaming services. For those preferring a permanent enhancement, a one-time payment of £649 (approximately $877.98) is available, granting the additional horsepower for the vehicle's lifetime. A key aspect of this offering is that the upgrade is tied to the car itself, meaning the enhanced performance remains with the vehicle even if it changes ownership in the used market. This approach contrasts with some previous subscription models that were linked to the individual owner.

Volkswagen is not alone in exploring this subscription-based strategy. Other prominent automakers, like Mercedes, have also implemented similar models for performance enhancements. Mercedes, for instance, offers an 'Acceleration Increase' feature as part of its 'Digital Extras' package for certain EQE models. This upgrade significantly boosts horsepower and improves 0-60 mph acceleration times. The pricing for these enhancements can vary, with options for monthly, annual, or one-time payments, reflecting a growing trend of segmenting and monetizing vehicle capabilities. The industry's move towards software-defined vehicles facilitates such practices, as features can be enabled or disabled remotely based on subscription status.

This emerging trend of subscription-based features in the automotive sector raises important considerations for consumers and the future of vehicle ownership. As more functionalities become subject to ongoing payments, the overall cost of owning and operating a car could increase. The idea of paying extra for features that are already physically present in the vehicle, but electronically restricted, might challenge traditional perceptions of value and ownership rights. The long-term impact on the used car market, particularly for electric vehicles with activated or transferable digital upgrades, remains an intriguing area for observation, as these practices could reshape how vehicles are valued and transacted in the future.

Acura's groundbreaking RSX Prototype, revealed at the prestigious Monterey Car Week, signals a bold new direction for the luxury brand's performance SUV lineup. This innovative concept, a close precursor to a production model arriving next year, moves beyond the traditional two-door coupe form of its namesake, embracing an all-electric future. It showcases a refined evolution of last year's Performance EV Concept, presenting a sleek design coupled with a tangible electric drivetrain. Notably, the RSX Prototype marks the inaugural vehicle built on Honda's internally developed global EV architecture. This visionary prototype is set to transform the electric vehicle market, offering both robust performance and intelligent features, embodying Acura's commitment to cutting-edge automotive advancements.

A Glimpse into Acura's Electric Future: The RSX Prototype Takes Center Stage

In mid-August 2025, during the distinguished Monterey Car Week in California, Acura proudly debuted the RSX Prototype. This event, spanning both The Quail, A Motorsports Gathering and the Pebble Beach Concours d'Elegance, provided the perfect platform for this pivotal concept vehicle. Unlike its historical predecessor, the new RSX redefines expectations, emerging as a high-performance electric SUV rather than a front-wheel-drive hot hatch. While officially a 'Prototype,' its near-production readiness is evident through its sophisticated design and integrated electric propulsion system.

A standout feature of this revolutionary vehicle is its ability to function as a mobile power source, akin to Ford's Pro Power Onboard system, capable of energizing various devices or even a household. Powering the intelligent core of the RSX is the groundbreaking ASIMO OS, a pioneering operating system designed to adapt and learn the driver's preferences, thereby crafting an exceptionally personalized in-car experience. Although interior details remain under wraps, the driving dynamics promise excitement: the RSX will arrive standard with a formidable dual-motor all-wheel-drive system, precision double wishbone front suspension, and high-performance Brembo brakes. The strategic placement of the battery ensures a low center of gravity, translating into exceptional handling that lives up to its striking aesthetics. Furthermore, the vibrant 'Propulsion Yellow Pearl' exterior color, a distinctive hue, is anticipated to be an available option from its initial production, distinguishing it from competitors and solidifying its unique identity.

Looking ahead, the production version of the RSX is slated for a grand unveiling in the latter half of 2026. This electric marvel will be proudly manufactured in the United States, specifically at the Honda EV Hub in Ohio, sharing the assembly line at the Marysville Auto Plant with the Integra. This strategic move to produce gasoline, hybrid, and all-electric vehicles domestically is expected to maintain competitive pricing, offering a compelling alternative to rivals like the Mustang Mach-E and Chevy Blazer EV, even amidst potential trade tariffs. Given its standard all-wheel drive, premium Brembo braking system, and the esteemed Acura badging, initial estimates suggest a starting price potentially around $50,000 or higher. As the launch date approaches, Acura is poised to release further details and visuals, building anticipation for what promises to be a significant addition to the performance electric SUV landscape.

Anticipating the Electric Horizon: A New Benchmark for Performance SUVs

From a journalist's perspective, the unveiling of the Acura RSX Prototype is more than just another car launch; it signifies a pivotal moment in the automotive industry's electrification journey. Acura's commitment to leveraging its rich performance heritage in the electric vehicle space is truly inspiring. The integration of advanced technologies like the ASIMO OS and the dedication to a genuinely driver-focused experience, coupled with the impressive technical specifications, suggest that the RSX is poised to be a game-changer. It's refreshing to see a brand embrace the electric future without sacrificing the exhilarating performance and refined luxury that consumers expect. This prototype doesn't just preview a new vehicle; it sets a new benchmark for what an electric performance SUV can achieve, challenging existing perceptions and paving the way for a more dynamic and intelligent driving era.