O'Reilly Auto Parts to Sponsor NASCAR Xfinity Series from 2026

A new era dawns for NASCAR's secondary division, as the Xfinity Series is set to transition its naming rights to O'Reilly Auto Parts beginning in 2026. This change signifies a pivotal moment for the 33-race series, which serves as a vital pathway for aspiring drivers to reach the elite Cup level. The current broadcast partner, The CW, has observed a substantial 17 percent surge in viewership for the series this year, underscoring its growing popularity.
NASCAR's Xfinity Series Undergoes Major Sponsorship Shift
In a significant development for American stock car racing, the NASCAR Xfinity Series will be officially rebranded as the NASCAR O'Reilly Auto Parts Series, effective from the 2026 season. This announcement, made on August 18, 2025, marks the fourth title sponsor in the series' rich history, which commenced in 1982. Previously, the division was known as the Budweiser Late Model Sportsman Series upon its inception, evolving into the NASCAR Busch Grand National Series from 1984 to 2002, and subsequently the NASCAR Busch Series. Nationwide held the entitlement rights from 2008 until the conclusion of the 2014 season, followed by Xfinity's nearly decade-long tenure.
NASCAR President Steve O'Donnell emphasized the alignment between the sport's values and those of the new sponsor. "Just like the dynamic world of NASCAR, O'Reilly Auto Parts originated in the United States and thrived on the unwavering dedication and diligence of passionate individuals," O'Donnell stated. He added that this partnership will "continue to ignite that enthusiasm for the next generation of NASCAR's brightest talents and their dedicated fanbase, while celebrating the enduring journey we've shared for many decades."
Brent Kirby, President of O'Reilly Auto Parts, echoed these sentiments, highlighting the shared principles. "Our organization is built upon the same core values that define NASCAR\u2014collaboration, enthusiasm, and commitment," Kirby remarked. He assured fans that these values are evident in their customer interactions, promising swift service and expert assistance. The previous sponsor, Xfinity, also extended their congratulations via social media, acknowledging their successful 11-year collaboration and expressing anticipation for the series' future under the new title.
This strategic multi-year agreement ensures O'Reilly Auto Parts a prominent position within the sport, while Xfinity will maintain its involvement as a premier partner, continuing its support for the NASCAR community. The transition underscores the evolving landscape of sports sponsorships and the continued appeal of NASCAR's intermediate series.
The transition of the NASCAR Xfinity Series sponsorship highlights the dynamic nature of commercial partnerships in professional sports. For a series that has consistently served as a proving ground for future Cup Series stars, a new title sponsor injects fresh energy and resources. This move not only promises continued growth for the series but also reflects the enduring appeal of NASCAR to major brands, driven by its passionate fanbase and growing viewership. It emphasizes the importance of aligning corporate values with sporting identity, fostering a symbiotic relationship that benefits all stakeholders.