In a surprising shift, North Korea is experimenting with car rental services in Pyongyang’s Hwasong district. This development marks an effort to introduce new service industries into the country. Former vehicle repair centers are transitioning into multipurpose facilities offering both rentals and maintenance services. The Amisan Automotive Technology Service Center, which was previously known as the Hwasong Vehicle Maintenance Center, now leads this initiative by providing hourly and extended-period rentals for cars and electric vehicles. Under central government direction, these services aim to promote modern transportation culture while adhering to strict guidelines.
Pioneering Car Rentals in Pyongyang
Amidst the transformation of traditional repair shops into comprehensive service hubs, the Amisan Automotive Technology Service Center has emerged as a leader in this innovative venture. Located near Amisan Mountain behind the Ministry of State Security, the center not only focuses on repairs but also offers rental options for passenger cars and electric vehicles. Established following Kim Jong Un's inspection and praise, the facility operates under collaboration between various state entities including the Workers’ Party Economic Department and local committees.
Renting a vehicle costs approximately $100 per day within city limits, with additional charges for out-of-town travel. Customers must provide identification and a valid driver’s license. Long-term rentals come with discounts, making it appealing for those seeking extended use. Interestingly, private entrepreneurs known as "donju" play a crucial role in purchasing and registering vehicles, sharing profits with state institutions. However, entry into this business remains restricted to select groups.
Currently, five such centers exist across Pyongyang, with pilot programs underway in Hamhung and Wonsan regions. While each center functions independently without unified regulations, discussions at the Cabinet level focus on implementing safety measures like restricted driving hours and designated roads.
From a journalist's perspective, this initiative reflects North Korea's cautious yet significant step towards integrating modern conveniences into its society. It showcases how economic reforms can coexist with state control, potentially paving the way for broader changes in other sectors. As authorities continue evaluating public demand over the next few years, the success of these pilot projects could influence future nationwide implementations, signaling a gradual shift toward embracing global trends while maintaining internal stability.
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