Niterra North America Announces Premier Virtual Automotive Training Event

Niterra North America is poised to launch its highly anticipated \"Shop 2 Shop 2025\" (S2S25) virtual training event, a three-day immersive experience tailored for individuals across the automotive sector. This significant online gathering, running from September 16 to 18, is spearheaded by Shop Squad and features specialized content from Niterra's esteemed brands, NGK Spark Plugs and NTK Sensors. The core objective is to significantly enhance the technical capabilities and knowledge base of automotive experts, whether they are working hands-on in the garage, providing customer consultations, or shaping the minds of future generations in educational settings.
This pioneering event promises a rich and diverse program, catering specifically to the varied needs of automotive professionals, counter staff, and educators. Participants will benefit from engaging live panel discussions with industry leaders, access to a library of on-demand technical sessions covering critical automotive topics, and a wealth of practical tips and essential tools. Beyond the educational offerings, S2S25 will also feature various opportunities for participants to win prizes and experience unexpected delights, ensuring a dynamic and rewarding virtual environment.
The comprehensive agenda for the three-day event has been meticulously structured to address different segments of the automotive community. September 16 will focus on technicians and shop professionals, featuring an in-depth session on \"Late Model Drivability Diagnostics\" with special guest John Thornton, complemented by real-world case studies and an industry panel discussion on troubleshooting. The second day, September 17, is dedicated to parts and field sales professionals, offering detailed sessions on ignition systems, sensors, and related advancements to bolster their product knowledge. Finally, September 18 will be a pivotal day for educators and students, highlighting the future trajectory of automotive education with keynote addresses from Jay Goninen of WrenchWay and Dave Johnson from ASE, alongside a webinar on ADAS Systems Tips by Richard Da Cruz, providing valuable resources for academic and career development.
This initiative by Niterra North America underscores a commitment to fostering continuous learning and skill advancement within the automotive industry. By providing accessible and high-quality training, the event empowers professionals to adapt to evolving technologies and maintain excellence in their respective fields. Such proactive efforts are vital for nurturing talent, ensuring a skilled workforce, and collectively driving the automotive sector towards a more innovative and efficient future.