A UK-based startup, Longbow, is set to introduce lightweight electric sports cars that promise both style and sustainability. Founded by former Tesla employees Jenny Keisu, Daniel Davey, and Mark Tapscott, this innovative company aims to redefine the luxury electric vehicle segment. With two models, the Speedster and Roadster, planned for release next year, Longbow positions itself as a direct competitor to industry giant Tesla. The exclusive Speedster will be priced above $110,000 with limited production, while the more affordable Roadster will cost around $84,000. Both vehicles feature powerful 240-kilowatt motors. Although initially available only in the UK, Longbow plans global expansion, signaling its ambition to capture a significant share of the growing electric vehicle market.
Longbow's journey began under the leadership of three visionaries: Jenny Keisu, Daniel Davey, and Mark Tapscott. Notably, Davey and Tapscott bring extensive experience from their tenure at Tesla. Davey played a crucial role in commercializing the original Roadster and scaling operations with the Model 3, while Tapscott contributed to multiple product launches over seven years at Tesla, even enduring rigorous interactions with Elon Musk. Their combined expertise has driven Longbow’s development of two highly anticipated models—the Speedster and Roadster—designed to challenge existing standards in the EV sector.
The Speedster stands out as an ultra-luxury option, with a price tag exceeding $110,000 and a strictly limited production run of just 150 units. This exclusivity appeals to discerning buyers who value rarity and sophistication. On the other hand, the Roadster offers a more accessible entry point into the world of high-performance electric sports cars, priced at approximately $84,000. While no specific production numbers have been disclosed for the Roadster, indications suggest it will enjoy a broader manufacturing scale compared to its sibling model. Both vehicles boast impressive 240-kilowatt motors, ensuring they deliver exhilarating performance on par with top-tier competitors.
Tesla faces increasing competition not only from Longbow but also within its own lineup. Rumors persist regarding the imminent release of Tesla’s second-generation Roadster, which has experienced delays spanning several years. Despite these challenges, the overall trend remains favorable for electric vehicles. Since 2016, EV sales have surged globally, with over one million units sold in the United States alone in 2024. Factors such as reduced maintenance costs and environmental benefits continue to drive consumer interest toward electric alternatives.
Although Longbow’s initial focus lies within the UK market, the company envisions a broader reach. As stated by Tapscott, efforts are underway to extend availability beyond domestic borders and into Europe and potentially further afield. This strategic approach underscores Longbow’s commitment to becoming a major player in the international EV landscape. For enthusiasts eager to embrace sustainable luxury, Longbow represents an exciting new chapter in automotive innovation.
A recent post on the Mustang Mach-E Owners Facebook group highlights an incident where the vehicle demonstrated its impressive safety capabilities. Michael Sasser recounted how his car was struck at an intersection by a driver who ran a red light. Despite the impact, he emerged unharmed, showcasing the robust construction of the Mach-E. The aftermath revealed that while airbags deploying in electric vehicles often leads to them being declared total losses, the community rallied around Michael, sharing insights about the use of boron steel in the Mach-E’s build, which contributes to its strength. This event sparked discussions about EV repair costs and the broader implications for the electric vehicle market.
In a bustling intersection during a crisp autumn afternoon, an unexpected collision occurred involving Michael Sasser's Ford Mustang Mach-E. A red Subaru failed to stop at a traffic signal, colliding with Michael's vehicle. Miraculously, thanks to the advanced safety mechanisms embedded within the Mach-E, Michael escaped without injury. Subsequent updates from Michael revealed the extent of the damage, emphasizing the unfortunate reality that once airbags deploy in electric cars, they are frequently deemed totaled due to the high cost of repairs. Within the supportive online community, Alessandra Valle expressed sympathy for the accident but praised the quality of the Mach-E. Gerald Siew provided technical insight, explaining the use of boron steel, a material renowned for its strength, akin to that utilized in older Volvo models. As Michael contemplates his next move, considering whether to purchase another Mach-E or explore other options based on insurance settlements, the story underscores the reliability and safety of this particular electric vehicle.
Michael's experience serves as a poignant reminder of the importance of safety features in automobiles, particularly in electric vehicles. While the financial implications of such accidents can be daunting, the assurance provided by the robust design of the Mach-E is invaluable. This narrative not only highlights the resilience of the vehicle but also fosters a sense of camaraderie among its users. It encourages potential buyers to weigh the pros and cons carefully, keeping in mind the balance between safety, cost, and personal preference when choosing their next ride. For anyone contemplating a shift from traditional vehicles to EVs, Michael's journey offers a compelling perspective on what to expect and consider before making the leap.