In a surprising turn of events, Stellantis has reportedly discontinued plans for an extended-range version of the Ram 1500 REV electric pickup truck. The decision to cancel the model with a larger battery pack, which was previously set to achieve 500 miles of range, has led to adjustments in the company's electric vehicle (EV) strategy. Instead, Stellantis is prioritizing the launch of the Ramcharger, a series-hybrid variant, as part of its response to shifting consumer interests and market demands. This shift highlights the automaker's adaptability and strategic reorientation in the competitive EV landscape.
The original vision for the Ram 1500 REV included an ambitious target of 500 miles of range using a 229-kWh double-layer battery pack. However, this plan has now been scrapped, leaving the 168-kWh battery pack, which offers up to 350 miles of range. Despite this reduction, the REV still boasts impressive features like 800-volt charging capability, which can add 110 miles of range in just 10 minutes. The delay in the REV's launch, initially slated for 2024 but now pushed to 2026, reflects Stellantis' commitment to ensuring product quality over rapid deployment.
Initially announced at the 2023 New York Auto Show and featured in a Super Bowl ad, the Ram 1500 REV faced several setbacks. The decision to discontinue the larger battery option underscores the challenges automakers face in balancing technological innovation with practical market readiness. While the REV may not match the range of some competitors, its advanced charging technology remains a significant selling point. The delays also highlight the complexities involved in developing cutting-edge electric vehicles, particularly when aiming for ambitious performance metrics.
With the cancellation of the high-capacity battery version of the REV, Stellantis has shifted focus to the Ramcharger, a series-hybrid model set to debut in the first half of 2024. The Ramcharger utilizes a 92-kWh battery pack combined with a 3.6-liter V-6 engine acting as a range extender, providing 145 miles of pure electric driving and a total range of 690 miles. This hybrid approach offers a compelling alternative to fully electric pickups, addressing consumer concerns about range anxiety while delivering robust performance.
The Ramcharger's strategic importance cannot be overstated. By launching this model ahead of the all-electric REV, Stellantis aims to capture early market interest and establish a foothold in the growing electric vehicle segment. The Ramcharger promises comparable acceleration, towing, and payload capabilities to the REV, offering consumers a viable option without waiting for the delayed electric model. This pivot also allows Stellantis to introduce innovative features and technologies that may not have been immediately available in the REV, positioning the brand as a leader in both hybrid and electric vehicle development.