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Everest: The American Dream SUV on the Horizon?

The Highly Anticipated Arrival of a Capable SUV

The possibility of the Ford Everest joining the American automotive landscape is generating significant excitement. This SUV, already established in regions including Asia Pacific, Latin America, Africa, and the Middle East, was recently observed undergoing evaluations on public roads in Dillon, Colorado. Constructed upon the proven Ford Ranger architecture, the Everest offers three rows of seating, blending rugged performance with practical family utility.

Evidence Ignites Market Speculation

Visual documentation of the prototype, which surfaced on Reddit, has intensified discussions about a potential launch in the U.S. While Ford has maintained silence regarding official plans, this sighting fuels hopes among American buyers for a durable, Ranger-derived SUV capable of competing with existing models in the segment. The vehicle was discreetly parked in Colorado, hinting at high-altitude performance assessments, and showcased resilient bumpers, specialized manufacturer plates, black alloy wheels, and all-terrain tires. A glimpse into the cabin revealed a refined all-black interior with leather seating and various testing instruments, underscoring its ongoing evaluation by Ford engineers.

Anticipated Features and Performance Specifications

The Everest is a mid-size, body-on-frame SUV that shares its T6 ladder-frame chassis with the Ranger pickup. It was globally introduced in 2022 and received an update for the 2025 model year. The vehicle, which offers three-row seating, boasts an impressive towing capacity of 7,700 pounds. Its off-road readiness is highlighted by features such as locking differentials, hill descent control, a standard 4-wheel-drive system, up to 10 inches of ground clearance, and a water wading depth of 31.4 inches. Powering the Ranger SUV are two diesel engine options: a 2.0-liter unit or a 3.0-liter V6, both paired with a 10-speed automatic torque converter transmission. The premier V6 engine delivers 247 horsepower and 442 lb-ft of torque, while the base engine provides 206 horsepower and 369 lb-ft of torque.

Obstacles Hindering the Everest's U.S. Introduction

Before celebrating the Everest's potential entry into the North American market, it's crucial to acknowledge that this isn't its first appearance in the U.S. Colorado frequently serves as a testing ground due to its elevated terrain and unpredictable weather conditions. Furthermore, Ford has yet to make any official announcements regarding the Everest's introduction to the American market. A primary challenge stems from its manufacturing location in Thailand, which would subject imported units to significant tariffs. To circumvent this, Ford would need to produce the Ranger SUV at a U.S. facility, such as its Michigan plant. However, this factory is currently operating near full capacity with the production of the Ranger and Bronco, leaving little room for an additional model without substantial financial investment. Another hurdle involves engine compliance, as the Everest is exclusively offered with diesel powertrains. Given U.S. emissions regulations and consumer preferences, Ford would need to develop gasoline or hybrid engine alternatives, which would entail considerable costs. Lastly, there's the concern of potential market overlap. Ford currently offers the four-door Bronco, favored by off-road enthusiasts, and the Explorer, which targets the family SUV segment. A three-row Everest could potentially impact sales of both existing models. Should Ford successfully navigate these complexities and launch the Everest, it would enter into direct competition with the highly popular Toyota 4Runner.