Mercedes-Benz Reintroduces Physical Buttons, Prioritizing User Experience
Mercedes-Benz is making a significant shift in its vehicle interior design strategy by reintroducing physical buttons and switches. This move, prominently featured in the latest GLC model, marks a departure from the industry's trend towards large, screen-only interfaces. The decision is rooted in extensive data analysis, which clearly indicates a consumer preference for tactile controls. This initiative not only addresses user comfort and ease of use but also aligns with growing safety concerns and regulatory demands regarding in-car interfaces.
Mercedes-Benz Reverts to Tactile Controls in GLC, Influencing Future Models
In a notable development, Mercedes-Benz recently unveiled its new GLC, a crossover vehicle that, despite featuring an expansive digital display, incorporates a suite of traditional physical buttons, switches, and rollers directly on the steering wheel. This design choice is not coincidental; rather, it is a direct response to comprehensive user data. Magnus \u00d6stberg, Mercedes' software chief, revealed during the Munich Motor Show, as reported by Autocar, that internal research overwhelmingly supports the superiority of physical controls. \"The data shows us the physical buttons are better, and that's why we put them back in,\" \u00d6stberg stated.
The automaker's findings indicate that tangible controls are particularly valued by certain demographics. This insight was gathered from data collected through the CLA, Mercedes' first software-defined vehicle. Consequently, the button-laden steering wheel from the GLC is set to become a standard feature across future Mercedes-Benz models. The company also anticipates customizing these configurations to suit different global markets. While the return of physical controls to the steering wheel is confirmed, a full-scale reintroduction of buttons and knobs throughout the entire cabin might be reserved for larger vehicles, which offer more design flexibility.
This strategic pivot by Mercedes-Benz reflects a broader industry trend where car manufacturers are increasingly acknowledging the importance of physical interfaces. BMW, for instance, learned during the development of its iX3 that certain controls, like the volume knob, were indispensable. Similarly, Volkswagen is actively reincorporating buttons into its new models, and Hyundai has consistently championed the use of physical controls for enhanced safety. The shift is also being driven by regulatory bodies, such as the Euro NCAP, which has indicated that it may penalize vehicles lacking sufficient physical controls starting in January 2026, potentially leading to reduced safety ratings. This growing emphasis on user-friendly and safe control interfaces suggests that the era of purely touch-based car interiors may be nearing its end.
The return of physical buttons by Mercedes-Benz is a compelling reminder that sometimes, innovation lies not just in advancing technology, but in refining the user's interaction with it. It highlights a critical balance between digital sophistication and ergonomic practicality, ultimately prioritizing driver safety and satisfaction. This move could set a new standard for luxury automotive design, influencing how other manufacturers approach cabin layouts and control systems in an increasingly digitized world.