Lucid Gravity SUV: Expanding EV Tax Credit Amidst Surging Demand






Lucid Motors has declared its intention to prolong the availability of the $7,500 federal electric vehicle tax credit for purchasers of its Gravity SUV. This decision comes as a direct result of the overwhelming number of reservations received for the electric utility vehicle, ensuring that a greater number of customers can benefit from this financial incentive.
Contrary to prior media speculation regarding sluggish initial sales figures, Lucid's leadership has clarified that demand for the Gravity SUV is experiencing a substantial surge. The company’s interim chief executive noted a significant increase in the daily rate of orders, particularly following the introduction of test drives and the integration of Gravity models into their showrooms. Production is also scaling up, with the aim of fulfilling these burgeoning orders efficiently.
Lucid perceives its electric SUV as a high-end alternative within the luxury automotive market, setting its sights on established German luxury manufacturers such as Mercedes, BMW, and Audi, rather than solely focusing on Tesla. The company remains committed to its all-electric strategy, envisioning a future where electrification is paramount, and is developing a new mid-size platform to introduce more accessible EV options in the coming years, including a crossover SUV, a robust variant, and potentially a sedan.
This move by Lucid Motors underscores a resilient commitment to customer value and a strong belief in the burgeoning electric vehicle market. By extending the tax credit, Lucid not only supports its customers but also reinforces its strategic position as a formidable contender in the premium EV sector, driving forward innovation and accessibility in sustainable transportation.