Cars

A Look Back at the 1998 Mid-Size Sedan Market

In 1998, the mid-size sedan segment was a fiercely contested arena, featuring a diverse array of vehicles that, while seemingly similar at first glance, offered distinct driving experiences. This retrospective analysis delves into some of the prominent contenders, including the Ford Contour, Oldsmobile Cutlass, Mazda 626, Dodge Stratus, Nissan Altima, Toyota Camry, and Honda Accord. Each model brought its own blend of strengths and weaknesses to the market, influencing consumer choices and shaping the automotive landscape of the late 1990s. From ride quality to interior design and engine performance, these sedans showcased the varied approaches manufacturers took to capture the attention of family car buyers.

This review further explores the unique attributes of each sedan, providing insights into their design philosophies and market positioning. For instance, some prioritized a plush, comfortable ride, while others aimed for a more engaging and responsive driving feel. Interior ergonomics, material quality, and technological features of the time also played crucial roles in differentiating these vehicles. Understanding these nuances helps to paint a comprehensive picture of the automotive trends and consumer expectations that defined the mid-size sedan category over two decades ago.

Dissecting the Contenders: Performance and Practicality

The 1998 mid-size sedan market presented a fascinating mix of vehicles, each attempting to strike a balance between performance, comfort, and affordability. The Ford Contour, for example, despite its attractive price point, was often criticized for a harsh ride and an outdated radio interface with small, difficult-to-operate buttons. Its interior also suffered from limited rear-seat space and uncomfortable front seating, yet it was propelled by a modest 125-hp inline-four engine. In contrast, the Oldsmobile Cutlass GLS stood out with its larger dimensions, offering superior interior space and comfort, though its leather seats were noted for being firm and somewhat slippery. Powering the Cutlass was a more robust 150-hp 3.1-liter V-6, and it retailed at a competitive price for its segment.

Meanwhile, the Mazda 626LX was characterized by its soft suspension and overall compliant feel, which translated to a comfortable but somewhat unengaging ride. Its driving position was a point of contention, often described as low and lacking adequate support, and it featured a 125-hp 2.0-liter four-cylinder engine. The Dodge Stratus ES, on the other hand, exuded a confident and lively demeanor. Despite a potentially shiny interior finish, its panoramic visibility was a notable positive. Equipped with a 168-hp 2.5-liter V-6 engine, it was paired with a four-speed automatic transmission that included an AutoStick feature for manual gear selection, offering a more dynamic driving experience. Lastly, the Nissan Altima GXE, despite having the most compact wheelbase and overall length among its rivals, compensated with strong performance and a high-quality interior, featuring supportive cloth seats and appealing faux wood trim.

Interior Insights and Driving Dynamics

Examining the interiors of these 1998 mid-size sedans reveals a range of design philosophies, each impacting driver and passenger experience. The Ford Contour, for instance, despite its budget-friendly appeal, presented challenges with its dated radio design and cramped rear seating, suggesting that functionality and passenger comfort were not its strongest suits. This illustrates how even in vehicles from the same segment, significant disparities could exist in user-friendliness and interior ergonomics. The driving experience, marked by a stiff ride, further underscored its utilitarian approach over luxury or refined comfort.

In contrast, vehicles like the Oldsmobile Cutlass GLS and Nissan Altima GXE prioritized interior quality and comfort, even with their own unique characteristics. The Cutlass offered ample room, albeit with somewhat firm leather upholstery, indicating a focus on space and perceived luxury. The Altima, despite its smaller exterior footprint, was praised for its well-appointed cabin, featuring comfortable seating and tasteful design elements like simulated wood trim. This highlights a trend where manufacturers aimed to provide an inviting and pleasant environment for occupants, even within the constraints of a mass-market segment. The Dodge Stratus, with its commanding road presence and innovative transmission, further demonstrated how driving dynamics and visibility were also key differentiators, providing a more engaging and spirited option for consumers seeking a balance between everyday usability and a touch of driving pleasure.

Piazza Affari: Milan's Unconventional Car Enthusiast Gathering

A recent journey to Milan, Italy, presented an opportunity to explore a spontaneous car exhibition known as "Quelli di Piazza Affari." This weekly event, hosted every Sunday in the square fronting the Italian stock exchange, gathers a diverse array of classic and contemporary automobiles, from Alfa Romeos and Ferraris to Ford station wagons and turbo Porsches. The founder, Carlo Vulnera, expressed that the assembly aims to promote the appreciation and usage of collector cars, while also providing an informal setting for both residents and visitors to encounter and perhaps develop an affection for these mechanical marvels.


Vulnera’s vision for a relaxed and unpretentious environment truly defines the spirit of the gathering. The casual atmosphere means there's no competition for parking spots, nor any scolding for children playing near high-value vehicles. Amidst the impressive cars, attendees shared food and conversation, embodying a sense of community. Despite the presence of awards, the participants' focus remained on the shared passion for cars rather than recognition. The event, which begins at 10:30 AM each Sunday and is conveniently located near the Duomo Milan Cathedral, offers a distinct and accessible experience for all.


From unexpected American muscle cars to a vibrant Meyers Manx perfectly suited for Milan's fashionable streets, and even a rare 1949 Lancia Aprilia, the meet showcases an eclectic mix of automotive history and design. The varying sizes of vehicles present a practical side to city driving, with smaller cars finding spots more easily. Even a rainy morning couldn't deter enthusiasts, highlighting their dedication. Each arrival was met with enthusiasm from the crowd, underlining the communal joy and appreciation that permeates this extraordinary car show, a testament to the enduring appeal of automotive culture.


This spontaneous gathering transcends a typical car show, becoming a vibrant community event that unites people through a shared love for automotive heritage. It highlights the importance of fostering accessible, inclusive spaces where passion can thrive, inspiring new generations to appreciate the beauty and engineering of classic and modern machines.

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The Unique Toyota Century V-12 Sedan: A Blend of Tradition and Engineering

The Toyota Century stands out as Japan's only production vehicle equipped with a V-12 engine, embodying a unique blend of discretion, luxury, and traditional automotive craftsmanship. This prestigious sedan, notably depicted in HBO's 'Tokyo Vice,' where it symbolizes the status of a traditional crime boss, offers an intriguing contrast to its more aggressive counterparts. Its design emphasizes comfort and subtlety over ostentation, featuring classic elements such as wool upholstery, lace seat covers, and side window curtains, reflecting a distinct 1990s Japanese aesthetic.

At the heart of the Toyota Century lies its remarkable 5.0-liter V-12 engine, a masterpiece of Japanese engineering. While rated at 276 horsepower, adhering to Japan's 'gentleman's agreement' among manufacturers, this engine is not about raw speed. Instead, it is meticulously tuned for unparalleled smoothness and robust torque, delivering over 80% of its 355 pound-feet of peak torque from a mere 1200 rpm. This focus on refined power delivery, coupled with an advanced-for-its-time variable valve timing system and a four-speed automatic transmission, ensures a serenely powerful driving experience.

The interior of the Century further underscores its dedication to passenger comfort and traditional luxury. Eschewing the more common leather, the car's upholstery is predominantly wool. This choice is deliberate, offering superior breathability and eliminating potential squeaks, particularly beneficial in Tokyo's humid summers. Additional bespoke features, such as lace seat covers and privacy curtains, enhance the sense of an exclusive, private cabin. These details transport occupants to a bygone era of Japanese automotive elegance.

Toyota engineers prioritized ride quality, outfitting the Century with 16-inch wheels providing ample sidewall cushioning, complemented by an electrically controlled air suspension system. The car boasts a suite of luxury amenities, including soft-close rear doors, a heated and massaging rear bench seat, and automatic climate control, all designed to cocoon passengers in ultimate comfort. The implication is clear: the only missing element for the complete experience is a personal chauffeur, emphasizing the vehicle's executive and ceremonial appeal.

A notable aspect of certain Century models, such as the one described, is the effort undertaken for proper certification and titling in regions like California, often at a significant cost. This convenience allows enthusiasts to acquire this rare gem without navigating the complexities of international vehicle importation and compliance. Owning a Toyota Century offers a unique opportunity to experience a piece of automotive history, harking back to an era when discretion and understated power were paramount, perhaps reminiscent of a CEO before the advent of smartphones or a respected figure operating under the radar.

While contemporary Toyota Century models feature a hybrid V-8 powertrain, even serving Emperor Naruhito in a specially constructed convertible variant, the V-12 engine remains exclusive to the second-generation models. This distinction makes the V-12 Century a coveted item for collectors and enthusiasts, offering more cylinders than even the Japanese emperor's current vehicle. This is a chance to possess a car that is truly 'ahead by a Century' in its unique blend of heritage, engineering, and luxurious subtlety. The opportunity to acquire such a distinguished vehicle is time-sensitive, with auctions concluding soon.

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