LiveWire, Harley-Davidson's electric vehicle subsidiary, appears poised to introduce a new electric motorcycle, possibly named \"S4 Honcho.\" This indication stems from a recent trademark registration with the United States Patent and Trademark Office. The \"S4\" prefix suggests a larger, more upscale electric motorcycle, potentially signaling LiveWire's expansion into touring or adventure-oriented categories, a departure from its current city-centric offerings. This strategic move could broaden the brand's appeal and market presence.
While companies often register trademarks for future concepts that may or may not reach production, the \"S4 Honcho\" filing suggests a concrete direction for LiveWire. The company's existing portfolio includes the flagship LiveWire One and the more accessible S2 line, which features models like the S2 Del Mar, S2 Mulholland, and S2 Alpinista. LiveWire has also hinted at upcoming S3 platform models, indicating a consistent evolution of its product range. The introduction of an S4 platform, particularly one with the evocative \"Honcho\" name, could mark a significant step towards competing in new electric motorcycle segments.
The "S4 Honcho": A Glimpse into LiveWire's Future
LiveWire, the electric motorcycle brand spun off from Harley-Davidson, seems set to introduce a new model, potentially known as the \"S4 Honcho.\" This development is inferred from a recent trademark application submitted to the United States Patent and Trademark Office. The specific designation \"S4\" within LiveWire's naming convention points towards a larger, more premium electric motorcycle, hinting at a strategic shift towards expanding their product line. This potential new model could represent LiveWire's foray into different segments of the motorcycle market, moving beyond its current focus on urban-friendly electric bikes. The choice of the name \"Honcho\" itself evokes a sense of authority and ruggedness, further fueling speculation about the motorcycle's intended capabilities and target audience.
The trademark application for \"S4 Honcho\" specifically mentions its use for \"electric motorcycles and structural parts therefor,\" a broad but definitive statement. This move aligns with LiveWire's established product development trajectory, which includes the flagship LiveWire One and the more recent S2 series, encompassing models like the S2 Del Mar, S2 Mulholland, and S2 Alpinista. Furthermore, LiveWire has previously teased the development of an S3 platform, suggesting a systematic progression in its model hierarchy. The emergence of an \"S4\" platform implies a natural evolution towards more powerful or specialized electric motorcycles. Such a vehicle could potentially challenge heavier-weight gasoline motorcycles, cater to long-distance touring, or even venture into the adventure touring (ADV) segment, offering a full-size electric cruiser experience. This expansion could be crucial for LiveWire to diversify its offerings and attract a broader range of riders in an increasingly competitive electric vehicle market.
Strategic Expansion and Market Implications
The potential introduction of the \"S4 Honcho\" signifies LiveWire's strategic intent to broaden its appeal and penetrate new market segments. The name \"Honcho,\" with its connotations of leadership and robustness, suggests that this new model might be designed for more adventurous or demanding riding conditions, possibly a departure from the brand's current lineup which primarily caters to urban commuters. This could mark LiveWire's entry into the adventure touring (ADV) segment or the full-size electric cruiser market, directly appealing to traditional Harley-Davidson enthusiasts who are considering a transition to electric. Expanding into these categories could significantly enhance LiveWire's market footprint and address the need for a more diverse range of electric motorcycle options as the industry continues to evolve and new competitors emerge.
While the filing of a trademark does not guarantee immediate product release—companies often secure intellectual property well in advance—the application for \"S4 Honcho\" suggests more than just a conceptual idea. LiveWire's current challenge involves increasing sales of its existing full-sized electric motorcycles, leading some analysts to believe that the upcoming, more affordable S3 line holds greater potential for short-term success. However, an S4 model, particularly one designed for touring or adventure, could serve as a flagship offering that showcases LiveWire's engineering capabilities and commitment to innovation. Such a premium, high-performance electric motorcycle could attract a different demographic of buyers, those seeking an electric alternative for long-distance travel or off-road excursions. This dual strategy of introducing both more affordable and more premium models could ultimately strengthen LiveWire's position in the rapidly expanding electric motorcycle market, allowing it to cater to a wider spectrum of consumer preferences and riding styles.
A Washington-based car dealership recently highlighted a 2017 Tesla Model S for sale at approximately $20,000, drawing significant interest on social media. The appealing price point is partly due to its eligibility for a federal electric vehicle rebate, which is set to conclude soon. The vehicle, likely a Model S 75D variant, boasts an estimated range of 259 miles, rapid acceleration, and a comfortable interior with modern amenities such as a digital touchscreen, panoramic sunroof, and a high-quality sound system. While the prospect of owning a Tesla at this price is tempting, particularly if it includes free supercharging, potential buyers must weigh these benefits against several crucial considerations.
However, acquiring an older Tesla Model S comes with potential drawbacks, primarily concerning battery longevity and range accuracy. Many online discussions reveal that used Tesla owners frequently face substantial battery replacement costs, with the original eight-year, 150,000-mile warranty for the 2017 model likely expired or nearing its end. Additionally, Tesla's reported range estimates have been a point of contention, with some owners experiencing significantly less actual range than advertised. This issue is serious enough that the U.S. Department of Justice is reportedly investigating Tesla regarding these claims. Furthermore, consumer reports indicate that the 2017 Model S may be less reliable than newer vehicles, citing various recalls related to its electrical system, seat belts, steering, and even issues with its forward collision avoidance system causing unexpected stops. The infotainment system in older models might also require costly upgrades, adding to the overall expense.
The financial implications of maintaining a used Tesla, particularly concerning its battery, can be significant. Industry sources suggest that replacing a Tesla's lithium-ion battery can cost anywhere from $12,000 to $22,000, a sum comparable to purchasing a new entry-level car. While Tesla CEO Elon Musk once stated that battery modules should last for 300,000 to 500,000 miles, some owners have reported failures much earlier. Fortunately, a growing market of independent repair shops offers battery repair services at a fraction of the replacement cost, potentially around $5,000 to $6,000. Therefore, anyone considering a used Tesla should thoroughly research potential high-cost repairs and seek out reputable third-party service centers.
Considering these factors, prospective buyers should approach the purchase of a used Tesla with a clear understanding of both its advantages and the potential long-term financial commitments. Thorough research into vehicle history, remaining warranty coverage, and local repair options is essential to ensure a positive ownership experience. By being well-informed and prepared for potential maintenance needs, buyers can still enjoy the benefits of electric vehicle ownership and contribute to a more sustainable future.
Lucid Motors is expanding its electric vehicle lineup by introducing a new mid-size EV with an anticipated price point of approximately $50,000. This new addition follows the success of its luxury sedan, the Air, and an upcoming electric SUV. This strategic move is poised to increase the accessibility of Lucid's advanced electric technology to a broader market, directly challenging popular models in the mid-size EV segment, such as the Tesla Model 3 and Model Y. The company's vision involves democratizing sophisticated electric mobility, building on its foundational commitment to innovation and cost reduction in EV production.
Lucid's former CEO, Peter Rawlinson, previously articulated the company's ambition to significantly lower EV manufacturing costs through breakthroughs in battery and powertrain technologies. This objective has already been demonstrated with the Lucid Air, which has seen its entry-level price substantially decrease since its 2021 debut. Initially launched at $169,000 for the Dream Edition, the 2025 Lucid Air is now available for under $70,000, illustrating the company's progress in making its vehicles more affordable. This new $50,000 mid-size EV represents the next phase of this strategy, leveraging an entirely new platform designed to support a family of more budget-friendly electric vehicles.
The newly confirmed mid-size EV is expected to draw inspiration from the Gravity X concept, an all-terrain, enhanced version of Lucid's electric SUV. The Gravity X, revealed last month, features robust off-road enhancements including all-terrain tires, a lifted suspension, and a more aggressive stance, along with a unique roof rack system integrated with LED lights. The interior of the Gravity X concept boasts premium amenities such as leather seats, high-performance floor mats, and a microsuede steering wheel, signaling Lucid's intention to maintain a high standard of luxury and capability even in its more affordable offerings. The confirmation of a production model based on this concept underscores Lucid's commitment to delivering versatile and adventurous electric vehicles.
Lucid's interim CEO, Marc Winterhoff, recently confirmed at the Munich Motor Show that the company has secured sufficient funding to sustain operations until the latter half of the upcoming year, when production of the mid-size platform is scheduled to commence. While the standard mid-size SUV will be the initial focus, further capital will be necessary to scale up production effectively. This rugged mid-size SUV is projected to launch in early 2027, with a sedan variant to follow shortly thereafter. This competitive offering is anticipated to rival vehicles like the Rivian R2/R3, Jeep Recon, and Scout Terra, aiming to capture a significant share of the expanding market for affordable, capable electric vehicles. Furthermore, discussions hint at the potential availability of the mid-size platform for fleet applications, including Lucid's Gravity robotaxis, as part of its collaboration with Uber.
Lucid is strategically positioning itself to address a broader consumer base by introducing this more accessible electric vehicle. This move signifies not only a commitment to scaling production and diversifying its portfolio but also a bold step towards reshaping the electric vehicle landscape. By offering a compelling combination of performance, luxury, and affordability, Lucid aims to solidify its standing as a key innovator in the automotive industry, making sustainable transportation a reality for more individuals.