The FIA is actively seeking a new commercial partner to helm the World Rally Championship's promotional endeavors. This initiative comes amidst widespread knowledge that the current promoter has been on the market for over a year, with significant interest already surfacing from diverse international investment groups.
The Federation Internationale de l'Automobile (FIA) has formally announced the commencement of a tender process to identify a new promoter for the World Rally Championship (WRC). This marks the first official confirmation from the sport's governing body regarding the sale of WRC Promoter, a German entity jointly held by Red Bull and KW25. Reports from Reuters in 2024 indicated that WRC Promoter was preparing for this transition, engaging the services of banking giant JPMorgan to scout for potential buyers. The reported valuation for this acquisition stands at approximately €500 million.
Multiple sources suggest a robust interest in this opportunity, with prospective investors from Europe, America, and the Middle East actively participating in the ongoing discussions. Many of these interested parties have even been observed attending WRC events throughout the current season, indicating serious intent.
A statement from the FIA underscored their commitment: \"The FIA's paramount objective is to ensure the WRC capitalizes on its inherent potential, delivering exceptional value to all its stakeholders, encompassing competitors, teams, manufacturers, event organizers, and fans. This pursuit also involves safeguarding the championship's storied legacy.\" The statement continued, emphasizing collaboration with Red Bull and KW25 to identify a commercial rights holder dedicated to sustained investment and securing a bright future for the WRC. This presents a unique opportunity for an incoming entity to elevate the championship and captivate a fresh demographic of enthusiasts.
This development is anticipated to accelerate the sale process, ideally finalizing a deal before the commencement of the 2026 season. Malcolm Wilson, the FIA's deputy president, has made the successful conclusion of this potential sale a key objective since assuming his role in June. Wilson remarked on the WRC's historical significance and future prospects, noting, \"The FIA World Rally Championship, as the longest-running motorsport series of its kind, represents an exhilarating competition globally, boasting a rich heritage and a promising growth trajectory.\"
Mohammed Ben Sulayem, President of the FIA, echoed this sentiment, highlighting the championship's current momentum and growing global appeal, particularly among younger audiences. He underscored the FIA's responsibility to foster this growth and ensure the WRC reaches unprecedented heights. Ben Sulayem expressed confidence that this strategic tender process, coupled with the right partnership, will define the long-term trajectory of the WRC, preserving its proud history while expanding its global footprint for generations to come.
WRC Promoter GmbH took over the commercial rights to the World Rally Championship in 2013, following the bankruptcy of the previous promoter, North One Sports, whose 10-year contract with the FIA was terminated before the 2012 season. Since then, WRC Promoter has been instrumental in enhancing the championship's media presence, notably by establishing WRC+ for select live stages and, more significantly, launching the 'All Live' platform in 2018, which provides comprehensive live coverage of every stage. The company further expanded its portfolio by incorporating World Rallycross in 2021 and the European Rally Championship in 2022. It is worth noting that the FIA has since reassumed promotional duties for the World Rallycross Championship this year.