Electric Cars

BMW's highly anticipated electric M3 will proudly carry the classic 'M3' emblem, defying earlier rumors that suggested an 'iM3' designation. This confirmation comes directly from Frank van Meel, the head of BMW M, who emphasized that the iconic M3 nameplate, celebrating its 40th anniversary this year, will transcend powertrain types. This move signals BMW's commitment to maintaining brand continuity and performance heritage as it transitions into the electric era.

The electric M3, which will be a production version of the striking M Concept Neue Klasse, is scheduled for its debut in 2027. Interestingly, it is anticipated to be the sole M3 variant available for approximately one year, filling the gap between the discontinuation of the current G80 model and the arrival of the next-generation inline-six M3 in 2028. This strategic timing ensures that the M3 legacy continues uninterrupted, offering a high-performance option for enthusiasts during this transitional period.

During an interview at the Goodwood Festival of Speed, van Meel clarified that the choice to retain the M3 badge reflects the brand's philosophy that the essence of an M3 lies in its performance and driving dynamics, rather than its engine type. He noted that historically, the M3 badge has adorned vehicles with various engine configurations—from four-cylinders to V8s, and models with M xDrive—without altering its core identity. This perspective underscores BMW M's focus on delivering an authentic M driving experience, regardless of whether it's powered by gasoline or electricity.

Furthermore, BMW M plans to continue offering M Performance variants with combustion engines, such as the rumored 2027 M350 xDrive, which is expected to feature a B58 inline-six engine. An electric M Performance i3, potentially named i3 M60 xDrive, is also on the horizon, expanding the electric portfolio. These diverse offerings aim to cater to a broad spectrum of consumers, balancing the demands of traditionalists with the growing interest in electric mobility, while solidifying BMW M's position in the evolving automotive landscape. The company is exploring options for a 3 Series Touring, though M versions of the wagon are yet to be confirmed.

The decision to christen the electric performance sedan with the enduring M3 badge underscores BMW's profound confidence in its electric platform's ability to uphold the revered performance standards associated with the name. While some purists may remain skeptical about an electric M3, this strategic branding move aims to bridge the gap between traditional internal combustion engine vehicles and the future of electric performance, ensuring that the M3 badge remains synonymous with exhilarating driving, regardless of the energy source.

Roush Performance has once again expanded its domain in the truck customization arena, now integrating the Ram 1500 into its esteemed lineup. The unveiling of the 2027 Ram 1500 Direct Connection by Roush marks a significant step, building on the foundation of the robust Ram 1500 Big Horn 4x4. This collaboration introduces a truck that is not only visually striking but also engineered for enhanced performance, particularly in off-road conditions. With a suite of specialized upgrades and a powerful Hemi V-8 engine, this vehicle aims to capture the attention of enthusiasts seeking both style and substance in their pickup.

The newly introduced Ram 1500 Direct Connection by Roush represents a comprehensive transformation, taking an already capable factory vehicle and elevating it with Roush's signature modifications. This includes a revamped suspension system, custom wheels, and an array of cosmetic enhancements designed to improve its off-road prowess and aesthetic appeal. The truck is built upon a Big Horn 4x4 crew cab platform, powered by a 5.7-liter Hemi V-8 engine and equipped with a 3.92 rear-axle ratio. Furthermore, it incorporates Ram's own Direct Connection package, adding features like a ventilated Sport Performance hood, the Night Edition blackout package, skid plates, Mopar leather seating, and a surround-view camera system, culminating in a vehicle that stands out both on and off the beaten path.

Enhanced Performance and Aesthetics

The Roush modifications bring a new level of ruggedness and sophistication to the Ram 1500. The suspension system is entirely overhauled with a Roush Performance 2.0 Coil-Over system, featuring twin-tube hydraulic dampers that noticeably boost ground clearance. The standard 20-inch wheels are replaced with custom 18-inch Roush-designed wheels, fitted with 33-inch General Grabber A/TX tires, ensuring superior traction and durability. Visual upgrades include a redesigned hood with prominent ventilation, new fender flares equipped with clearance lights, and a distinctive decal package adorning the hood, lower doors, and tailgate. The grille receives a trio of lights and a red-outlined Ram logo, complemented by a color-matched bumper with red tow hooks, offering a choice of vibrant paint finishes.

Beyond the visual and suspension enhancements, Roush has integrated an active cat-back exhaust system, delivering a commanding auditory experience. This system allows drivers to select different modes, controlling the volume and tone of the exhaust, a feature that pays homage to Roush's history of creating powerful and resonant engine sounds. The exhaust exits through black Roush-branded tips, adding a final touch of performance styling. Inside, the truck features Roush-branded floor mats and additional badging, reinforcing the exclusive nature of this collaboration. The total package, including the Roush upgrades, brings the price to approximately $80,300, positioning it competitively against other high-performance trucks in the market, all backed by a three-year/36,000-mile warranty and available through authorized Ram dealerships.

Superior Off-Road Capability and Distinctive Design

The 2027 Ram 1500 Direct Connection by Roush has been engineered to conquer challenging terrains with ease, offering a blend of robust mechanical upgrades and eye-catching design elements. The enhanced Roush Performance 2.0 Coil-Over suspension system, featuring advanced twin-tube hydraulic dampers, significantly improves the truck's ground clearance and handling over uneven surfaces. This crucial modification ensures that the vehicle maintains stability and comfort even in the most demanding off-road environments. Complementing the suspension are the specially designed 18-inch Roush wheels, which are paired with 33-inch General Grabber A/TX tires. These tires provide exceptional grip and durability, making the truck highly capable for rock crawling, mudding, and general trail driving. The overall effect of these performance enhancements is a vehicle that feels secure and responsive, regardless of the terrain, offering drivers confidence and control during their adventures.

Visually, the Roush edition of the Ram 1500 is a head-turner, boasting a series of distinct design cues that set it apart from its conventional counterparts. The aggressive stance is accentuated by a ventilated Sport Performance hood, which not only adds to its rugged aesthetic but also serves a functional purpose in engine cooling. New fender flares with integrated clearance lights enhance visibility and contribute to the truck's wide, commanding presence. A comprehensive decal package, meticulously applied to the hood, lower doors, and tailgate, provides a custom, race-inspired look. The front fascia is redesigned with a unique grille featuring three integrated lights and a red-outlined Ram logo, alongside a color-matched bumper equipped with prominent red tow hooks. Inside, the cabin receives subtle yet impactful touches, including Roush-branded floor mats and badging, which reinforce the vehicle's exclusive status. These aesthetic modifications are available in a variety of vibrant paint options, allowing owners to personalize their truck while maintaining its high-performance identity. The meticulous attention to both form and function ensures that the Roush Ram 1500 is not just a powerful off-road machine, but also a distinctive symbol of automotive craftsmanship.