Koji Watanabe Stepping Down as Honda Racing Corporation CEO, Keiichi Yasuda to Take Helm

Koji Watanabe, the long-standing President and CEO of Honda Racing Corporation (HRC), is set to retire from his position on January 1, 2027. His successor will be Keiichi Yasuda, who currently serves as the Executive Vice President and Representative Director. Watanabe's leadership since 2022 has been marked by pivotal transformations, including the integration of Honda's motorsport operations across both car and motorcycle divisions. A significant achievement during his tenure was Honda's re-entry into Formula 1, committing to a partnership with Aston Martin for the 2026 season. This strategic move solidified Honda's presence in top-tier global motorsport, reinforcing its dedication to competitive racing. The upcoming change in leadership signifies a new chapter for HRC as it looks to build upon the foundations laid by Watanabe and further enhance its global impact in motorsport.
Keiichi Yasuda, with his prior experience as head of HR within Honda's racing division and as president of international entities, is poised to lead HRC into its next phase. His appointment emphasizes a renewed focus on internal development and organizational strength, with a clear vision to foster talent and achieve sustained success in racing. The transition is part of Honda's broader strategy for periodic personnel rotation, designed to adapt to global industry shifts and accelerate business growth. Yasuda has expressed his commitment to upholding Watanabe's legacy while driving innovation and maintaining HRC's competitive edge on the global stage. This leadership change comes at a crucial time as Honda prepares for its return to Formula 1, promising an exciting future for the brand in motorsport.
A Legacy of Unification and F1 Return
Koji Watanabe, who has served as the President and CEO of Honda Racing Corporation (HRC) since 2022, is scheduled to retire from his role on January 1, 2027. His leadership tenure has been characterized by significant strategic decisions that have reshaped Honda's global motorsport endeavors. Notably, he oversaw the comprehensive merger of Honda’s previously separate four-wheel and two-wheel racing divisions into a single, unified entity under HRC. This consolidation aimed to streamline operations, enhance synergy, and foster a more cohesive approach to Honda's competitive racing programs. A crowning achievement under Watanabe's guidance was the reversal of Honda's earlier decision to exit Formula 1. Instead, he spearheaded the negotiations that confirmed Honda's return to the pinnacle of motorsport in 2026, where it will serve as a works power unit supplier for Aston Martin. This pivotal move underscored Honda's enduring commitment to F1 and its ambitious plans for future success in the sport.
Watanabe's impact extends beyond structural changes, as he also focused on expanding HRC's global footprint. This involved reorganizing Honda Performance Development (HPD) in the United States into HRC US and establishing HRC UK, initiatives designed to bolster Honda's international motorsport infrastructure and presence. His efforts were instrumental in reinforcing HRC's brand worldwide, preparing the organization for future challenges and opportunities in the highly competitive world of racing. As he approaches his retirement, Watanabe expressed profound honor in serving alongside his colleagues at HRC, emphasizing his dedication to pursuing victory until his final day. His steadfast commitment to excellence and strategic foresight have left an indelible mark on Honda's motorsport history, setting a strong precedent for his successor.
New Leadership and Future Vision
Keiichi Yasuda has been named as Koji Watanabe's successor, taking over as CEO of Honda Racing Corporation (HRC) on January 1, 2027. Yasuda brings a wealth of experience to this critical role, having previously held the position of Executive Vice President and Representative Director, as well as leading the HR department within Honda's racing division. His appointment is part of a deliberate and planned executive rotation strategy by Honda, aimed at strengthening the company's management structure and ensuring its adaptability to global transformations in the automotive and motorsport industries. Yasuda's mandate includes not only inheriting and building upon the robust foundation established by Watanabe but also accelerating business expansion and driving HRC towards future victories.
Yasuda's vision for HRC is clear: to unite the collective efforts of the organization towards the singular goal of winning races, thereby making HRC an even stronger global force. Leveraging his extensive management experience, particularly from overseeing international local entities and his background in human resources, Yasuda plans to prioritize investment in people and further strengthen the organizational framework. His leadership will focus on nurturing talent, enhancing team capabilities, and fostering a culture of excellence to ensure HRC remains at the forefront of motorsport innovation and performance. This strategic focus on human capital and organizational development is expected to play a crucial role in Honda's sustained success, especially as the company gears up for its significant return to Formula 1 in 2026 and continues its diverse engagements across various racing disciplines worldwide.