Kia's EV4 Fastback: A New Contender in the Electric Vehicle Market






Kia's latest offering, the EV4 Fastback, is poised to make a significant impact in the electric vehicle landscape. This sleek four-door electric car, designed for efficiency and style, promises an extended driving range and a compelling price point. With its advanced features and aerodynamic design, the EV4 Fastback represents a strong challenge to existing market leaders.
Detailed Report on the Kia EV4 Fastback's Debut
In mid-2025, specifically on July 17th, Kia officially unveiled its new EV4 Fastback, marking a pivotal moment in the automotive industry. This innovative model is the four-door counterpart to the EV4 Hatchback, which debuted earlier that month, expanding Kia's burgeoning electric vehicle portfolio. The Fastback, a testament to Kia's commitment to sustainable mobility, immediately garnered attention for its compelling blend of performance, range, and affordability.
Priced from an accessible £40,895 (approximately $55,000) in the United Kingdom, the EV4 Fastback is positioned competitively. It comes equipped with a robust 81.4 kWh battery system, enabling an impressive maximum driving range of up to 380 miles on a single charge. Unlike its hatchback sibling, the Fastback variant exclusively offers this larger battery capacity, emphasizing its long-distance capabilities.
Distinguishing itself with superior dimensions, the Fastback measures 4,730 mm in length, 1,860 mm in width, and 1,480 mm in height, making it notably longer and slightly lower than the hatchback. Its exceptionally low drag coefficient of just 0.23 Cd is a key factor in achieving its remarkable range, showcasing Kia's meticulous engineering.
The EV4 Fastback is offered in two refined trim levels: GT-Line and GT-Line S. Both versions are powered by a front-mounted motor delivering a robust 201 horsepower and 283 Nm of torque, allowing the vehicle to accelerate from 0 to 62 mph in a brisk 7.9 seconds. Charging is equally efficient, with the 400V architecture enabling a 10% to 80% recharge in approximately 29 minutes, a slight variation for long-range models at 31 minutes.
Inside the cabin, the EV4 Fastback mirrors the sophisticated layout of the EV3, a model that has already achieved considerable popularity in the UK's retail EV market. The interior is dominated by Kia’s innovative Connected Car Navigation Cockpit (ccNC) system, featuring nearly 30 inches of screen real estate. This includes dual 12.3-inch displays for the driver and infotainment, complemented by an additional 5-inch touchscreen for climate controls. Furthermore, the EV4 series introduces novel entertainment options such as 'Rest mode' and 'Theatre mode', enhancing the overall user experience.
Orders for the EV4 Fastback opened on a Thursday, with deliveries scheduled to commence in the autumn, coinciding with the launch of the hatchback variant. The base GT-Line trim starts at £40,895 ($55,000), while the premium GT-Line S begins at £45,395 ($60,100). When compared to the Tesla Model 3 RWD, which starts at £39,990 ($54,600) with a 323-mile range, the EV4 Fastback presents a competitive and attractive option. The Model 3 Long Range, with its 436-mile range, is priced from £44,990 ($60,300), underscoring the EV4 Fastback's strong value proposition. Following its successful launch in Korea earlier in the year, where it quickly became the top-selling domestic EV sedan in May, the question remains whether the EV4 Fastback will replicate this success in international markets, particularly given the stiff competition from vehicles like the Tesla Model 3.
The introduction of the Kia EV4 Fastback signals an exciting phase in the ongoing electric vehicle revolution. As consumers increasingly prioritize sustainability without compromising on performance or affordability, vehicles like the EV4 Fastback are crucial. Its competitive pricing, impressive range, and thoughtful interior design suggest that Kia is not merely participating in the EV market but actively shaping its future. This vehicle could very well broaden the appeal of electric sedans, enticing a new wave of buyers to embrace electrified mobility. The automotive industry is clearly evolving at a rapid pace, and Kia's strategic move with the EV4 Fastback demonstrates a keen understanding of shifting consumer demands and technological advancements.