Kia Discontinues the Distinctive Soul Model, Pivoting Towards an Electric and Hybrid Future






Kia is concluding the production of its iconic Soul model by the end of 2025, signaling a significant shift in the manufacturer's product strategy. The distinctive 'box car' played a crucial role in establishing Kia's presence in the US market. Its departure paves the way for an expanded lineup of electric and hybrid vehicles, reflecting the company's commitment to innovation and sustainability in the automotive industry.
Kia's Strategic Shift: Farewell to the Soul, Hello to Electrification and Hybrids
In a notable announcement, Kia America's VP of Sales, Eric Watson, confirmed that the characteristically designed Kia Soul will cease production following the 2025 model year. This decision, disclosed on October 6, 2025, comes as Kia prepares to usher in a new era of automotive excellence, prioritizing electric and hybrid vehicle development. The Soul, renowned for its quirky design and memorable advertising campaigns, was instrumental in propelling Kia to its current status, boasting impressive sales records and market share in the United States. Despite its pivotal role, the company is eager to fill the void with a suite of new, compelling vehicles.
Replacing the Soul as Kia's entry-level offering will be the K4 sedan, available at a slightly higher starting price of $23,165, compared to the Soul's $21,935. Furthermore, Kia is aggressively expanding its electric vehicle portfolio. The all-electric EV4 sedan is anticipated to launch in early 2026, with an estimated price range of $35,000 to $40,000. This model will join the refreshed EV6 and EV9, both of which are assembled at Kia's manufacturing facility in Georgia. Additionally, the compact electric SUV, EV3, is slated for a US release in 2026, projected to start between $30,000 and $35,000. The EV3 has already garnered significant popularity in various international markets, including the UK and Europe. Kia also plans to leverage its strong hybrid lineup, featuring models like the Niro, Sportage, and Sorento, to further solidify its market position. Production of the Soul is expected to conclude in October, with only a limited number of units remaining for sale at dealerships as the brand transitions its focus entirely to its future-oriented vehicle offerings.
The retirement of the Kia Soul marks a pivotal moment for the automotive industry, underscoring the rapid shift towards electric and hybrid propulsion. While bidding farewell to a beloved and iconic model might evoke nostalgia for some, Kia's proactive strategy to embrace electrification demonstrates a forward-thinking approach. This move is not merely about discontinuing a product; it reflects a broader commitment to environmental stewardship and technological advancement, promising a future with more diverse and sustainable transportation options. This strategic pivot highlights the evolving consumer demand and regulatory pressures driving manufacturers to innovate and adapt, setting a precedent for other automakers to follow in the race towards a greener automotive landscape.