Indeed's CEO Aims to Revolutionize Hiring: Breaking the 'Vicious Cycle' with Enhanced AI Matching

Indeed's CEO, Hisayuki Idekoba, is spearheading an initiative to overcome the inherent challenges plaguing modern hiring practices. He recognizes a prevalent 'vicious cycle' within the job market, characterized by job seekers' frustration from unanswered applications and employers grappling with an influx of AI-generated submissions. Idekoba's strategy involves leveraging artificial intelligence to create a more efficient and accurate matching system, aiming to guide candidates to relevant positions and assist employers in identifying genuinely interested and qualified individuals. This approach seeks to refine the recruitment process, making it more intuitive and effective for both parties.
The current recruitment ecosystem often leaves both job seekers and employers feeling disconnected. Many individuals report sending out numerous applications without receiving any feedback, creating a sense of despair. Simultaneously, employers are inundated with a high volume of applications, many of which may not be genuinely aligned with the role requirements, partly due to the widespread use of AI bots. This imbalance underscores the urgent need for a more sophisticated and discerning matching mechanism.
Idekoba's vision for a revamped Indeed involves enhancing the platform's intelligent matching capabilities to mimic the personalized assistance of a human recruiter. This means not only directing job seekers toward positions where their skills and experience are genuinely valued but also equipping employers with tools to filter out insincere or unsuitable applications. A practical example of this enhancement would be preventing a restaurant worker from applying for a highly specialized engineering role, instead guiding them towards more appropriate opportunities, such as a restaurant management position, thereby reducing unproductive applications.
Indeed recently conducted a limited test of an automated application submission tool called 'Apply For Me'. However, following user feedback, the company temporarily halted the feature to refine its functionality. The updated approach will focus on allowing users to review and approve AI-drafted applications before submission, ensuring human oversight and improving the quality of applications. This iterative process highlights Indeed's commitment to user experience and the responsible integration of AI in hiring.
The broader context for these changes is a dynamic labor market with low job mobility. Despite a slight increase in overall job postings on Indeed, specific sectors, like software development, continue to face challenges. Data from Indeed reveals that a vast majority of job changes last year—96% among individuals with at least a high school education—occurred without direct recruiter intervention. This statistic underscores the reliance of job seekers on self-directed application processes and the potential for a more guided approach to make a significant difference.
The surge in application volumes, coupled with a decrease in the number of recruiters, has intensified the need for technological solutions. Applicant-tracking software provider Greenhouse reported a more than twofold increase in applications per job between 2022 and 2025, while the average number of recruiters per organization dropped by 56%. This trend has led to an "AI-to-AI loop," where job seekers use AI to optimize their resumes and applications, and employers use AI to screen candidates. This reliance on AI, however, can sometimes lead to overlooking valuable transferable skills, as systems often focus on narrow keyword matching rather than comprehensive candidate evaluation.
To combat this, Indeed is emphasizing robust verification processes for both employers and job seekers. The platform verifies employers before job postings go live, often involving checks of work emails and third-party identity verification. Additionally, measures are in place to limit free job postings, requiring employers to take extra steps to maintain active listings. For job seekers, Indeed employs phone verification and is testing a feature allowing candidates to display independently verified professional licenses. Idekoba stresses that while verification is crucial, employers also need to re-evaluate their assessment methods, suggesting that a high volume of seemingly unqualified applicants may indicate flaws in the screening process rather than a lack of suitable candidates.