Hyundai to Introduce New Electric D-Segment SUV, Expanding EV Lineup Beyond IONIQ 5








Hyundai's Electrified Future: A Vision for Innovation and Growth
Hyundai's Ambitious Vision: A Fleet of 100 New Vehicles by 2030
Hyundai Motor Company's President and CEO, José Muñoz, recently highlighted the company's robust performance, reporting a substantial 3% increase in revenue for the first half of 2026, totaling 95.2 trillion won (approximately $69 billion) from two million vehicle sales. This strong financial standing has propelled Hyundai Motor Group, including Kia and Genesis, to become the second most profitable automotive entity globally, trailing only Toyota, and ranking third in overall sales volume. The company is actively investing in cutting-edge technologies such as artificial intelligence, robotics, advanced software, and battery development. These investments are central to Hyundai's transformation from a conventional automaker into a leader in technology and physical AI, while continuing to produce high-quality vehicles. By 2030, Hyundai aims to achieve global sales of 5.5 million vehicles, a notable increase from 4.1 million in 2025. Electrified vehicles, encompassing hybrids, fully electric models, and extended-range electric vehicles (EREVs), are projected to constitute 60% of this sales mix, a significant leap from 23% in 2025. Hyundai and Genesis are collectively planning to unveil 100 new or updated models worldwide by 2030, with 58 designated for North America, 49 for South Korea, 41 for Europe, and 26 for India.
Expanding the Green Portfolio: New Electric, Hybrid, and EREV Models
In the coming eight months, Hyundai is scheduled to launch seven new vehicles. This lineup includes an updated Elantra (known as Avante in Korea), the IONIQ 3, a redesigned Tucson and its hybrid variant, the brand's inaugural Santa Fe EREV, a new electric A-segment SUV for the Indian market, a global B-segment SUV, and another B-segment SUV specifically for Europe. During a recent presentation, Muñoz also disclosed plans for five new electric vehicles destined for the European market. These include two B-segment SUVs, two light commercial vehicles, and a mysterious D-segment SUV. A covered prototype of this D-segment SUV was displayed, positioned strategically between the IONIQ 5 and Santa Fe models within Hyundai’s product range. While specific details about this new electric D-SUV remain under wraps, its unveiling coincided with a discussion of Hyundai's strategic approach to the Chinese market. Muñoz emphasized Hyundai's intensified commitment to China, the world's largest and most competitive automotive market, through its "In China, for China" strategy. This strategy focuses on establishing local partnerships for technology and development, a model successfully initiated with the IONIQ V earlier this year. Looking ahead to 2027, Hyundai plans to introduce new B- and C-segment SUVs, followed by the D-SUV, a D-MPV, and a D-sedan as part of its "Phase II" initiatives, which will also feature premium New Energy Vehicles (NEVs) and advanced technologies.
Revolutionizing Driving: The Shift Towards Software-Defined Vehicles
The upcoming D-segment SUV will be built on a new, comprehensive software-defined vehicle (SDV) platform. Hyundai is collaborating with NVIDIA to integrate Level 2 Advanced Driver-Assistance Systems (ADAS) into its first mass-produced SDV model by 2028. Furthermore, Hyundai's proprietary autonomous driving AI, Atria AI, is slated to commence data collection on Korean roads by the close of 2026. This data will be crucial for advancing the technology, with the ultimate goal of offering autonomous driving capabilities ranging from Level 2 to Level 4. The new D-segment SUV will also feature Hyundai's next-generation Pleos Connect infotainment system, which was first introduced in the IONIQ 3, making it the first European model to incorporate this advanced setup. Operating on the Android Automotive OS, Hyundai's new infotainment system offers a user experience akin to a smartphone, complete with customizable screens, a variety of applications, and Gleo AI, an integrated in-car AI assistant. While an official confirmation for the new electric D-segment SUV's availability in the US has not yet been made, reports from TheKoreanCarBlog indicate that it will be a global model. The US market has seen remarkable growth for Hyundai Motor over the past decade, outpacing other automakers. In the first half of the current year, Hyundai Motor achieved record retail sales of 490,000 vehicles, largely due to its expanding lineup of electrified vehicles. The IONIQ 5 emerged as the third best-selling EV in the US, behind the Tesla Model Y and Model 3. A slightly larger, technologically advanced D-segment SUV could potentially fill a critical market niche with an appealing price point.