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Hyundai's Stunning Ioniq 9 and Hydrogen Initium at LA Auto Show

New Delhi witnessed Hyundai Motor's remarkable showcase at the Los Angeles Auto Show. The Ioniq 9, the company's first large electric SUV, took center stage along with over 40 other models. Set to launch in early 2025, it will start in South Korea and then expand to the US, Europe, and other regions. For the US market, it will be manufactured at Hyundai Motor Group Metaplant America in Georgia. This vehicle boasts a spacious and lounge-like interior capable of accommodating up to seven occupants. Its "sleek aerosthetic" exterior design showcases the company's dedication to merging aerodynamic innovation with sophisticated, futuristic styling. The car's innovative E-GMP architecture enhances the power electric system, acting as both an engine and power inverter for hill climbing and efficient driving.

Hyundai's Hydrogen Initium: A Glimpse into the Future

In North America, Hyundai unveiled the Initium, a hydrogen fuel cell electric vehicle (FCEV) concept car. This gives a peek into the design and product direction of Hyundai's passenger FCEV, which is set to debut in the first half of 2025. It represents a significant step forward in hydrogen technology and showcases Hyundai's commitment to sustainable mobility.
Hyundai's booth at the auto show was a sight to behold, featuring 42 vehicles including the Ioniq 9, Initium, Ioniq 5, Ioniq 6, and the Santa Fe SUV. The Santa Fe has been named a finalist for the 2025 North American Utility Vehicle of the Year.
Jose Munoz, Hyundai's global chief operating officer, emphasized the company's strong US performance and its anticipation of achieving the highest annual retail sales in the US market this year.
Meanwhile, Kia also made a splash at the LA Auto Show by unveiling the high-performance version of its flagship EV9 electric SUV. The EV9 GT, debuting at the LA Convention Center, features a 160 kilowatt front motor and a 270 kilowatt rear motor, delivering a targeted maximum output of 508 horsepower. As the first Kia SUV equipped with an advanced suspension system, it ensures stable handling and ride comfort. Its electronic stability control functionality optimally adjusts the shock absorbers' damping force using road surface data from the front camera and navigation inputs. The EV9 GT is scheduled for release in South Korea in the first half of 2025. Kia also showcased revamped versions of the EV6 and Sportage SUVs, both making their North American debut. The EV6, a finalist for the 2023 North American Utility Vehicle of the Year, and the Sportage, Kia's best-selling model in the US, are expected to perform well in the market after their updates.
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The Detroit Auto Show is set to make a significant mark in 2025 with its partnership with the Detroit Grand Prix. This 10-day event, scheduled from January 10 to 20, 2025, at Huntington Place, is set to feature a Racing Day presented by the Detroit Grand Prix on January 17. The public will have the unique opportunity to interact with top racing drivers competing in the NTT INDYCAR SERIES and INDY NXT by Firestone. For the first time in history, the auto show will have two indoor tracks, with one dedicated to Racing Day, allowing the public to witness the exciting intersection of automotive innovation and competitive motorsports. Sam Klemet, co-executive director of the Detroit Auto Show, expressed his excitement, stating, "The Detroit Grand Prix embodies innovation and the spirit of Detroit. We are thrilled to have a partnership with the Detroit Grand Prix and bring this amazing experience of Racing Day to the 2025 Detroit Auto Show."

Returning to January and Beyond

After a three-year hiatus, the auto show made a triumphant return in September 2022. Organizers announced earlier this year that the event would be returning to its January slot, and now, with the 2025 partnership, it is set to be an even more memorable experience. The 2025 event includes a charity preview on January 10 and Industry Days on January 15-16, open to the public from January 11 to 20. This showcases the show's commitment to not only providing entertainment but also giving back to the community.

Indoor Tracks and Racing Excitement

The addition of two indoor tracks is a game-changer for the 2025 Detroit Auto Show. These tracks will serve as a platform for the public to get up close and personal with the world of racing. On Racing Day, January 17, attendees will be able to witness the intense competition up close, feeling the adrenaline rush as the drivers push their limits. It is a unique opportunity to see the marriage of automotive innovation and motorsports in action.

Partnership and Innovation

The partnership between the Detroit Auto Show and the Detroit Grand Prix is a perfect match. Both entities share a common vision of innovation and excellence. The Detroit Grand Prix's reputation for high-octane racing and the auto show's showcase of automotive innovation will combine to create an unforgettable experience. This partnership not only benefits the event but also contributes to the growth and development of both the auto show and the Grand Prix.

The Los Angeles Auto Show stands as one of the most significant automotive events globally. It opens its doors to the public on Friday, offering a plethora of exciting features. From the unveiling of the latest models and auto technology to displays from manufacturers worldwide and the opportunity to test-drive the latest off-road vehicles, this event is a must-visit for automotive enthusiasts.

Unparalleled Automotive Experience

Terri Toennies, president and chief operating officer of the Los Angeles Auto Show and AutoMobility LA, emphasizes the show's importance. "The Los Angeles Auto Show is the preeminent, global stage for the latest trends and innovations in automotive. Overlanding is one of our most exciting categories," she said. The event covers over 1 million square feet at the Los Angeles Convention Center, attracting thousands of spectators over its 10-day run, including Thanksgiving.

Manufacturer Showcase

A diverse range of manufacturers is participating. Acura, Alfa Romeo, Buick, Cadillac, Chevrolet, Dodge, Fiat, Ford, Genesis, GMC, Honda, Hummer, Hyundai, Ineos, Jeep, Kia, Lucid, Nissan, Polestar, Porsche Downtown LA, RAM, Rivian, Subaru, Tesla, Toyota, VinFast, Volkswagen, and Volvo are all on display. Alongside the standard models, an array of custom vehicles, exotics, classic cars, lowriders, and off-road vehicles will also be showcased.

Test Drive Opportunities

Attendees will have the chance to take both indoor and outdoor test drives. One of the highlights is Ford's "Bronco Mountain," an indoor-outdoor off-road course that allows people to experience the power of the Bronco while learning about the brand's rich legacy. Additionally, "Camp Jeep" offers a 30,000-square-foot exhibit where visitors can take a Jeep through a series of obstacles simulating the rigorous testing required before customers can get behind the wheel. Professional drivers will demonstrate the capabilities of the Jeep Wrangler Rubicon 4xe, Grand Cherokee Trailhawk 4xe, and Jeep Gladiator Rubicon.

Outdoor Vehicle Recreation Area

The show features a dedicated display area known as the OVRland Outpost, sponsored by OVRMag.com. This exhibit includes 31 overlanding rigs, three camping trailers, and exhibits from various companies and influencers. It provides a comprehensive look at outdoor vehicle recreation.The Auto Show will continue through December 1, offering an immersive experience for all automotive lovers.