Honda Prologue EV Sales Soar by 83% in July, Outpacing Key Rivals




In a significant development for the electric vehicle market, the Honda Prologue has recorded an impressive 83% increase in sales for July, solidifying its position as a major contender in the US. This surge enabled the Prologue to outperform key rivals such as the Ford Mustang Mach-E and the Hyundai IONIQ 5, signaling a strong entry for Honda's electric SUV which only began deliveries in March. This success contributes to Honda's broader achievements, including new sales records for light trucks and electrified vehicles, encompassing both EVs and hybrids.
Honda's electric SUV, the Prologue, achieved sales of 6,318 units last month, marking an 83% increase from July of the previous year. This performance is particularly noteworthy given that the Prologue, launched only in March, has quickly gained traction. While its sales volume doesn't match the traditional dominance of models like the Honda CR-V, which sold over 32,000 units, the Prologue's ascent in the EV segment is undeniable.
Comparing its performance to competitors, Ford reported 5,308 units for the Mustang Mach-E in July, setting a new July sales record for the model. Simultaneously, the Hyundai IONIQ 5 reached an all-time monthly sales high with 5,818 units sold. Despite these robust figures from established EV players, the Honda Prologue managed to surpass both in July's sales. Year-to-date, the Mach-E still leads with 27,093 units, followed by the IONIQ 5 at 24,910, with the Prologue rapidly catching up at 22,635 units through July.
The Acura ZDX, another electric SUV, also demonstrated strong sales, having sold 11,000 units year-to-date, exceeding the Cadillac Lyriq, which shares the same GM Ultium Platform. Many electric vehicles, including these models, are currently available with significant discounts, largely due to the federal tax credit of $7,500, which is scheduled to conclude at the end of September.
Further enhancing the appeal of Honda's electric offerings, the company recently announced that owners of the Prologue and Acura ZDX now have access to over 23,500 Tesla Superchargers. This expanded charging network accessibility is facilitated by a new NACS to CSS DC fast charger adapter, available for purchase through Honda's DreamShop.
The remarkable sales growth of the Honda Prologue in July underscores Honda's effective strategy and increasing competitiveness within the rapidly evolving electric vehicle landscape. The model's ability to outsell seasoned competitors shortly after its market introduction suggests a positive trajectory for Honda's electrification efforts and its commitment to a sustainable automotive future.