Guenther Steiner's Strategic Leap into MotoGP with Tech3 Acquisition

In a strategic move marking his return to top-tier motorsport management, Guenther Steiner, previously at the helm of the Haas Formula 1 team, has orchestrated a significant acquisition in the MotoGP arena. This past Friday, the racing world learned of Steiner's successful bid, leading an investment group, to take over Tech3, the satellite team aligned with KTM. The deal, reportedly nearing €20 million, positions Steiner as the Chief Executive Officer of Tech3 starting in 2026, with his business associate, Richard Coleman, stepping into the role of Team Principal. This leadership transition heralds a new chapter for Tech3, promising to build upon its rich history and secure its future trajectory within the competitive MotoGP landscape.
Steiner's venture into MotoGP follows his departure from Haas at the close of the 2023 season. He revealed that the inspiration for this bold step emerged after attending the United States Grand Prix in Austin in April 2024. Subsequent discussions with Hervé Poncharal, the long-standing owner of Tech3, evolved throughout 2025, culminating in the agreement. Poncharal expressed his confidence in Steiner's vision and leadership, affirming that Steiner was the ideal successor to carry forward the team's legacy. The transaction received official endorsement from Dorna, the commercial rights holder of MotoGP, and was formally announced in Barcelona. Both Steiner and Coleman intend to leverage Poncharal's extensive experience as they integrate into the paddock, aiming to uphold the team's established successful operations rather than enacting immediate radical changes. Steiner likened this new challenge to his 2006 experience of establishing Red Bull’s Cup Series operation in NASCAR, emphasizing a learning-first approach.
The leadership of MotoGP, represented by Carmelo and Carlos Ezpeleta, conveyed a clear message to Steiner: to ensure the continued success and growth of the sport. Steiner humorously recounted their direct admonition to not 'mess it up', underscoring the trust placed in him and his team to advance MotoGP's burgeoning popularity. While the entry of Liberty Media into MotoGP sparked heightened interest from various parties, Steiner clarified that his decision to acquire Tech3 was independently driven by his personal ambitions and passion for the sport, rather than being influenced by external corporate interest. The collective commitment of Steiner and Coleman is to build upon Tech3's strong foundation, ensuring its enduring contribution to the vibrant and expanding world of MotoGP.
The transition of leadership in a high-stakes competitive environment like MotoGP underscores the dynamic nature of top-tier sports, where experience and vision converge to drive future success. Guenther Steiner's journey from Formula 1 to MotoGP, marked by a thoughtful and deliberate acquisition, exemplifies the spirit of relentless pursuit of excellence and expansion. This new leadership promises innovation while respecting the rich legacy of Tech3, demonstrating that strategic foresight combined with a deep understanding of the sport's core values can lead to a positive evolution. It reminds us that progress in any field is often born from the courage to embrace new challenges, and the willingness to learn from and build upon the foundations laid by those who came before. Such endeavors contribute not just to the success of an individual entity, but to the broader flourishing of the community and industry they belong to.