Green SM Launches EV Ride-Hailing Service in Los Angeles with VinFast Fleet





Revolutionizing Urban Mobility: Green SM's Electric Vision for Los Angeles
Green SM's Distinctive Approach to Ride-Hailing in Los Angeles
On October 13, Green SM inaugurated its Los Angeles service with a substantial fleet of 500 VinFast VF 8 electric vehicles. Unlike traditional ride-hailing platforms that rely on independent contractors and their personal cars, Green SM distinguishes itself by owning its entire vehicle fleet and employing full-time drivers. This model aims to offer a more consistent and higher-quality service.
The 500-Strong VinFast VF 8 Fleet in the City of Angels
Green SM's inaugural fleet in Los Angeles consists exclusively of 500 VinFast VF 8 electric SUVs. These five-seater vehicles are central to the company's commitment to zero tailpipe emissions. The company's operations extend across Los Angeles County and into Orange County, marking its first foray into the US market after successful expansions across Asia and Europe since its 2023 launch in Vietnam. Globally, Green SM has facilitated approximately 850 million rides.
Accessing Green SM Services and Fare Structure
Customers can book a Green SM vehicle via the dedicated mobile application, by calling the company's hotline, or by hailing a car directly on the street. The pricing model is dynamic, adjusting based on time and distance, with initial reports suggesting fares are comparable to Uber Comfort rates. Green SM also plans to offer airport transportation services, though specific details regarding permits and operational timelines for Los Angeles International Airport are yet to be announced.
Prioritizing Driver Employment and Service Quality
A cornerstone of Green SM's strategy is its employment of all 500 drivers as full-time staff. Each driver undergoes a rigorous selection, training, and onboarding process, ensuring a standardized and professional service experience. This contrasts sharply with the gig-economy model, where drivers manage their own vehicles and schedules.
Commitment to Driver Welfare and Customer Trust
Green SM provides its drivers with company-owned vehicles, comprehensive maintenance, and professional training. This approach ensures drivers operate on predictable schedules with employer-backed benefits, a significant departure from the variable income often associated with gig work. Hoang Thanh Hang, Green SM's US chief executive, emphasized that this model is not merely a fleet upgrade but a strategic effort to build trust with customers, drivers, and local communities through consistent quality and intentional customer interactions.
Promotional Offers and the Competitive Landscape of Electric Ride-Hailing
To attract new users, Green SM is offering initial promotions, including a 50 percent discount (up to $12) on the first five rides and a Green Pass membership providing 10 monthly vouchers for 30 percent off (up to $10 per ride). The company plans to continuously expand its Los Angeles team as demand grows. This launch occurs in an increasingly competitive market, with the expansion of robotaxi services like Waymo One and Uber's ongoing electrification initiatives highlighting the dynamic evolution of electric ride-hailing in Southern Californi