Kathleen Greenler Sexton, the CEO and Publisher of Subscription Insider, is a recognized expert in the world of digital subscription business models, market strategy, brand development, and digital information products. With a wealth of experience in leading successful digital media companies, Sexton has become a sought-after voice in the ever-evolving subscription economy.

Unlocking the Secrets of Subscription-Based Success

Pioneering Digital Brands and Driving Transformation

Sexton's career has been marked by her ability to launch and lead the growth of leading digital brands, including the iconic AltaVista, Individual.com, and HighBeam Research. Her expertise extends beyond just building successful digital properties; she has also played key executive roles in the successful sale of several companies, demonstrating her acumen in navigating the complex landscape of the digital media industry.Sexton's experience has given her a unique perspective on the dramatic changes that have swept through the content creation, business models, and technology sectors. As the former VP and General Manager of the SIIA Content Division, she helped media, publishing, and information companies navigate these turbulent waters, growing membership and revenue in the process.

Mastering the Subscription Economy

Sexton's deep understanding of the subscription economy has made her a sought-after speaker at industry conferences. She has become a recognized expert in the field, sharing her insights and strategies with businesses looking to capitalize on the growing demand for subscription-based products and services.At the helm of Subscription Insider, Sexton has honed her expertise in digital subscription business models, market strategy, and brand development. The company's mission is to deliver intelligence and guidance to organizations seeking to build, market, and sell successful subscription-based offerings.

Driving Turnarounds and Innovative Solutions

Sexton's versatility extends beyond her work in the digital media industry. She has also executed turnaround and new-to-market solutions for a diverse range of organizations, including SIIA, ZoomInfo, Business & Legal Resources, Inlumen, and OrderMotion.These experiences have given Sexton a deep understanding of the challenges and opportunities that businesses face in today's rapidly evolving landscape. Her ability to identify and implement effective strategies has made her a valuable asset to companies seeking to navigate the complexities of the modern business world.

A Passion for Sports and the Great Outdoors

When she's not immersed in the world of digital media and subscription-based business models, Sexton enjoys indulging in her passions for sports and the great outdoors. An avid skier, she can often be found hitting the slopes in the greater-Boston area, where she resides with her husband and son.Sexton's love for sports extends beyond the slopes, as she is also a devoted Boston sports fan, cheering on her favorite teams with the same enthusiasm she brings to her professional endeavors.

In the face of the ongoing cost-of-living crisis, a concerning trend has emerged among drivers: the prioritization of short-term financial savings over the long-term safety and well-being of their vehicles. The latest research from the RAC (Royal Automobile Club) sheds light on this alarming phenomenon, revealing the extent to which drivers are willing to compromise their vehicle's roadworthiness in a bid to cut costs.

Cutting Corners: The Risky Choices Drivers Are Making

Skipping the MOT and Neglecting Tire Replacements

The data from the RAC's report paints a concerning picture. One-in-five drivers under the age of 44 have resorted to driving illegally by neglecting to put their cars through the mandatory MOT (Ministry of Transport) inspection or replacing worn-out tires, all in an effort to save money. This reckless behavior not only jeopardizes the safety of the driver but also puts other road users at risk. The MOT is a crucial safety check that ensures a vehicle's roadworthiness, and tires are the sole point of contact between a car and the road, making their condition a critical factor in safe driving.

Delaying Necessary Repairs and Reducing Servicing

The problem extends beyond just the MOT and tire replacements. The report also reveals that a fifth (19%) of the surveyed drivers have tried to save money by delaying necessary repairs or reducing and even stopping their vehicle's servicing altogether. This short-sighted approach can lead to more breakdowns on the road, potentially compromising the safety of the driver, their passengers, and other motorists.

The Generational Divide: Younger Drivers at Greater Risk

The data also highlights a concerning generational divide, with the proportion of drivers delaying maintenance being significantly higher among those under the age of 25. More than a third (36%) of this age group have admitted to ignoring repairs and letting servicing slide, putting themselves and others at greater risk.

The False Economy of Neglected Maintenance

The RAC's findings suggest that the perceived savings from neglecting vehicle maintenance may be a false economy. The report reveals that six-in-ten (59%) drivers have faced unexpected repair costs for their main vehicle over the past 12 months, with the average total amount spent on these repairs reaching an incredible £617. While some were able to cover these expenses comfortably, a significant proportion (37%) faced difficulties, a figure that rises to 45% among the under-25s.

The Struggle to Afford Necessary Repairs

The financial strain of the cost-of-living crisis is also evident in the report's findings. Half (50%) of drivers under the age of 25 say they would struggle to meet a repair bill of £500, compared to just 25% of those aged 65 or older. This disparity highlights the disproportionate impact the current economic climate is having on younger drivers, who may be forced to make difficult choices between their vehicle's safety and their financial well-being.

The Importance of Prioritizing Vehicle Maintenance

The RAC's breakdown spokesperson, Simon Williams, emphasizes the critical importance of prioritizing vehicle maintenance and safety. He warns that skipping the MOT and driving on worn-out tires "jeopardises the safety of all road users, including the driver." He also cautions that neglecting routine servicing and repairs could lead to more significant and costly issues down the line, potentially trapping drivers in a cycle of financial strain.

Embracing Convenient and Affordable Maintenance Solutions

In response to the challenges faced by drivers, the RAC has introduced a nationwide team of Mobile Mechanics who can service or repair cars at the driver's home or workplace, offering a convenient and competitively priced alternative to traditional garage visits. This innovative approach aims to make routine maintenance and repairs more accessible, helping drivers maintain their vehicles' roadworthiness without compromising their financial well-being.As the cost-of-living crisis continues to put pressure on household budgets, it is crucial that drivers recognize the long-term consequences of neglecting their vehicle's maintenance. By prioritizing safety and embracing affordable maintenance solutions, drivers can ensure their cars remain in top condition, protecting themselves, their passengers, and other road users from the risks associated with poorly maintained vehicles.