Genesis Unveils Flagship GV90 Electric SUV in Korea, Starting Above $100,000










Genesis, Hyundai's premium division, has officially launched its new all-electric, three-row flagship SUV, the GV90, in its home market of South Korea. Following its initial reveal in San Francisco, the ultra-luxury vehicle is now available for order, with initial pricing set at over $100,000. This highly anticipated model signifies Genesis's ambitious step into the high-end electric vehicle segment, showcasing advanced engineering and lavish design.
The GV90 stands out with several groundbreaking features, emphasizing both luxury and innovation. It is offered in two main configurations: the GV90 Standard, featuring conventional swing doors, and the GV90 Neolun, which incorporates Genesis's unique 'Neolun Arch Gate' hidden B-pillar coach door system. Inside, the GV90 boasts a pioneering 12-airbag roof system, genuine wood floors with integrated radiant heating, and an interior designed for ultimate comfort and flexibility. The front seats can even swivel 180 degrees when parked, transforming the cabin into a 'face-to-face lounge-like configuration,' ideal for social interaction or relaxation. Furthermore, the GV90 is the first Hyundai Motor Group vehicle to feature an extendable display and Genesis's next-generation Pleos Connect infotainment system, which can expand to a 24.6-inch Cinematic Display for an immersive media experience, complemented by a 25-speaker Bang & Olufsen Premier 3D Sound System with Dolby Atmos.
Beyond its luxurious amenities, the GV90 is also a powerhouse of performance and size. It measures an impressive 208.1 inches in length, making it larger than its counterparts like the Hyundai IONIQ 9 and Kia EV9. Powering this substantial SUV is a 123.5 kWh battery, the largest in Hyundai Motor's EV lineup, providing an estimated driving range of 310 miles for the 7-seater version. The GV90 is equipped with a new dual-motor all-wheel-drive system, delivering a combined 657 horsepower and 590 lb-ft of torque, positioning it as Hyundai Motor Group's most potent electric vehicle. Fast charging capabilities allow the battery to replenish from 10% to 80% in approximately 22 minutes using a 350 kW fast charger. With orders now open in Korea, Genesis anticipates a global rollout, including the US, in early 2027, with US pricing for the GV90 Standard model expected to start around $100,000, and the Neolun variant potentially exceeding $150,000.
The introduction of the Genesis GV90 heralds a new era for luxury electric vehicles, setting a high benchmark for design, technology, and performance. Its commitment to innovation and passenger comfort reflects a forward-thinking approach to automotive excellence, driving the industry towards a more sustainable and technologically advanced future. This vehicle not only showcases Genesis's capabilities but also inspires confidence in the ongoing evolution of electric mobility, proving that environmental consciousness and unparalleled luxury can indeed coexist harmoniously.