Genesis GV90's Advanced Coach Door System Unveiled Through New Patent Filings








Genesis, a marque synonymous with luxury, is poised to redefine the high-end SUV segment with its groundbreaking GV90, an all-electric vehicle featuring an advanced coach door system. Recent patent disclosures provide an in-depth understanding of how these sophisticated doors will operate. This innovative design, initially showcased on the Neolun concept, is confirmed for the production model, promising an unparalleled experience in vehicle ingress and egress. The GV90 is slated for a mid-2026 launch, manufactured at Hyundai's Ulsan facility in South Korea, and will leverage Hyundai's cutting-edge eM platform, promising substantial improvements in driving range and integrating state-of-the-art technology, connectivity, and autonomous driving capabilities.
Genesis GV90's Revolutionary Coach Door Mechanism Detailed in Latest Patent Submissions
In a significant revelation on August 22, 2025, new patent documents filed with the United States Patent and Trademark Office have illuminated the intricate workings of the coach door system for Genesis's forthcoming luxury electric SUV, the GV90. This highly anticipated feature, which first captivated audiences at the New York Auto Show in March with the unveiling of the full-size Neolun concept, is now confirmed for the production vehicle, dispelling earlier concerns about its transition from concept to reality.
The GV90, previously sighted with these distinctive doors on a car carrier in South Korea earlier this year, and more recently in California sporting rear-mounted hinges, is poised to offer an unmatched level of luxury and convenience. The patents, specifically titled 'Cinching Device For Door Latches in Vehicle' and 'Door Latch Device for Vehicles,' meticulously describe the operation. Unlike conventional vehicle doors that rely on the B-pillar for structural support, this novel system incorporates a door striker on the lower side, enabling a seamless hinge-like motion, with the device directly attached to the door itself. Furthermore, Genesis has engineered a unique cinching mechanism that can manage multiple units through a singular device, a testament to their commitment to innovation and pushing the boundaries of automotive design by enabling production-feasible B-pillarless coach doors.
While the coach doors are confirmed for the GV90, they are anticipated to be an exclusive feature, with other variants expected to retain traditional door handles, as observed during testing phases in both the US and South Korea. This strategic offering aligns with Genesis's vision for a flagship SUV that integrates luxury, advanced technology, and environmental consciousness, setting a new benchmark in the electric vehicle landscape.
The introduction of such an advanced coach door system by Genesis marks a pivotal moment in automotive design and engineering. From a reporter's perspective, this development underscores a bold commitment to innovation and luxury, challenging established norms in vehicle architecture. It prompts reflection on how luxury car manufacturers are increasingly differentiating their products not just through performance or interior opulence, but through unique and functional design elements that enhance the user experience. The GV90's coach doors are more than just a stylistic choice; they represent a significant engineering feat that promises enhanced accessibility and a grander sense of arrival. This move could inspire other premium brands to explore similar unconventional solutions, pushing the entire industry towards more creative and user-centric designs. It also highlights the growing convergence of aesthetic appeal and practical innovation in the high-stakes electric vehicle market.