Genesis GV90: Luxury SUV Redefines In-Car Entertainment with Retractable OLED Display














Experience Cinematic Luxury: The Genesis GV90 Transforms Your Journey
The Pinnacle of In-Car Entertainment: A Retractable Cinematic Display
The Genesis GV90 redefines luxury travel by transforming its cabin into a private movie theater. This is achieved through a remarkable pop-up OLED cinematic display that extends to 24.6 inches, providing an expansive viewing experience. Complementing this visual feast is a 25-speaker Bang & Olufsen 3D Sound System, meticulously engineered to deliver rich, immersive audio with Dolby Atmos technology, making every journey feel like a premium cinematic event.
Unveiling the Future of Automotive Luxury: The GV90's Grand Debut
Just weeks after its grand unveiling at the prestigious Palace of Fine Arts in San Francisco, the Genesis GV90 continues to captivate. While its innovative B-pillarless Neolun Arch Gate coach doors and swivel seats initially garnered significant attention, the retractable Cinematic Display emerged as another standout feature, showcasing Genesis's commitment to pushing the boundaries of automotive design and technology. The SUV's striking presence is even more impressive in person, solidifying its status as a true flagship.
Revolutionary Infotainment: Pleos Connect System in the GV90
The GV90 marks a significant milestone as the first Hyundai Motor Group vehicle to incorporate the innovative extendable display and the debut of Genesis's Pleos Connect infotainment system. This integration ushers in a new era of "display expandability," offering a customizable and intuitive user experience. While other Hyundai vehicles, such as the IONIQ 3, also utilize Pleos Connect, the GV90 boasts an exclusive version tailored to its luxury specifications, emphasizing enhanced functionality and seamless interaction.
Dynamic Display Modes: Tailored Experiences for Driving and Parking
The GV90's advanced display system intelligently adapts to various scenarios, offering distinct experiences depending on vehicle status. When in motion, the infotainment screen measures 23.6 inches, providing essential information and entertainment. Upon parking, the display seamlessly expands to a full 24.6 inches with a simple button press, activating the Cinematic Display mode. This transformation caters to diverse user needs, ensuring optimal engagement whether on the road or at a standstill.
Creating an Immersive Environment: The Vision Behind the GV90's Entertainment
Inho Yoon, the visionary behind the GV90's Pleos Connect system, explains that modern vehicles are evolving beyond mere transportation. Electric vehicles, in particular, are becoming versatile platforms, akin to mobile power banks. Genesis's ambition was to create a "highly immersive, movie theater-like experience," offering occupants a premium entertainment environment that enhances their time spent within the vehicle, whether for short commutes or longer journeys.
Media Home Mode: Seamless Access to Digital Content While Parked
When the GV90 is stationary and its cinematic screen fully extended, the system seamlessly transitions into Media Home mode. This feature provides access to a wide array of third-party applications, allowing users to stream popular services like Netflix, enjoy live television, listen to music, and more. To further enrich this experience, Genesis has equipped the GV90 with a 25-speaker Bang & Olufsen Premier 3D Sound System, featuring Dolby Atmos, which replicates the acoustics of a high-end cinema.
Intuitive Infotainment Interface: A Smartphone-Like Experience
Lee Min-ah, a Senior Researcher on the Infotainment UX Development Team, meticulously designed the GV90's Pleos Connect system to mirror the intuitive experience of a smartphone. This user-centric approach ensures effortless navigation and simultaneous use of various applications. Min-ah emphasized the considerable effort invested in optimizing the display's app screen policies, guaranteeing a fluid and seamless experience when utilizing navigation and other functions concurrently.
Advanced Controls and AI Integration: Enhancing Driver and Passenger Interaction
Unlike other Hyundai vehicles, the GV90's Pleos Connect infotainment system features a unique menu bar on each side of the screen, providing individualized control. The driver's side manages navigation, vehicle functions, and climate control, while the passenger side focuses on apps and media. Additionally, the integration of Gleo AI, Hyundai's in-car companion, allows users to control vehicle functions and access information through voice commands, such as finding nearby restaurants or searching for news and sports updates.
Physical Controls and Diverse Model Offerings: Blending Tradition with Innovation
Despite the dominance of large digital displays, Genesis thoughtfully retained physical buttons for essential functions like climate control and media. This ensures a balanced user experience, combining tactile feedback with advanced digital interfaces. The Genesis GV90 will be available in two distinct variants: the GV90 Neolun, featuring the iconic coach doors, and the standard GV90, equipped with traditional swing doors, catering to diverse preferences while maintaining the brand's commitment to luxury and innovation.
Exceptional Range and Spacious Design: Power and Comfort in the GV90
Equipped with a robust 123.5 kWh battery, the largest in Hyundai Motor's electric vehicle lineup, the Genesis GV90 is projected to achieve an impressive range of approximately 310 miles (500 km) for its 7-seater configuration. Beyond its powerful performance, the GV90 boasts substantial dimensions, surpassing both the Hyundai IONIQ 9 and Kia EV9. Measuring 208.1 inches (5,285 mm) in length, 79.9 inches (2,030 mm) in width, and 71.5 inches (1,815 mm) in height (71.4 inches with 24-inch tires), with a 127.8-inch (3,245 mm) wheelbase, the GV90 offers ample space and comfort for all occupants.