Electric Cars

Kia is demonstrating an unwavering commitment to the electric vehicle revolution, with its top European official strongly advising against any alteration to existing policy frameworks. The company has made substantial financial and strategic investments in developing and rolling out a comprehensive fleet of electric models, viewing any deviation from the planned transition as a costly setback that would disrupt the industry's progression towards a sustainable future.

Marc Hedrich, Kia's senior executive in Europe, recently articulated the automaker's firm belief in maintaining the European Union's target of prohibiting the sale of new internal combustion engine (ICE) vehicles by 2035. He underscored the imminent arrival of a vast array of new electric vehicles from Kia, likening it to an 'avalanche,' and cautioned that any abrupt halt to these ambitious EV launches would lead to immense financial detriment for the company. This stance directly counters the appeals from certain other car manufacturers, particularly those based in Germany, who are advocating for a re-evaluation of the ICE vehicle ban.

This steadfast commitment from Kia is particularly noteworthy given the broader industry discussions. Just a week prior to Hedrich's remarks, Kia marked a significant milestone with the production commencement of its EV4, the first European-manufactured electric vehicle, at its Zilina plant in Slovakia. This facility, which saw an investment exceeding 100 million euros, is poised to become a central hub for Kia's EV production, with plans to assemble the new entry-level EV2 there starting next year. These strategic moves highlight Kia's deep integration into the European EV market and its reliance on the established policy timelines.

The contrast between Kia's position and that of Mercedes-Benz CEO Ola Kallenius is stark. Kallenius had previously voiced criticism regarding the EU's policy, suggesting it could disadvantage European brands against Chinese competitors and calling for alternative measures such as tax incentives and reduced power prices. Hedrich, in a pointed response, recalled Kallenius's earlier pledge for Mercedes-Benz to exclusively sell EVs in Europe by 2030, underscoring the shift in some automakers' commitment to the electric transition.

As the European automotive landscape evolves, with EU President Ursula von der Leyen engaging with industry leaders to strategize for competitiveness, Kia's message remains clear: any delay in the electric transition is not supported. With the successful market entry of models like the EV3, which has quickly become a top-selling retail EV in the UK, and the impending releases of the EV4 and EV5 this year, followed by the EV2, Kia's accelerated rollout of electric models underscores its belief that the path forward lies in full electrification. The company also dismisses the long-term viability of plug-in hybrids (PHEVs) as a primary solution, citing their dependence on inconsistent regional regulations and the difficulty in building a sustainable business case around them.

Kia’s strategic direction emphasizes the necessity of competitive EV models to stimulate demand and cautions that any procrastination in the shift to electric vehicles will only cede further ground to rapidly advancing Chinese manufacturers who are increasingly dominating the market with cost-effective and technologically advanced EVs. European manufacturers' heavy reliance on Asian battery suppliers further accentuates the urgency of this transition. Kia is fully aligned with the forward momentum, demonstrating a clear vision for the future of transportation.

Hyundai's Electrifying Family Haulers: Defying Expectations

The IONIQ 9's Unexpected Triumph in Early Sales

Hyundai's first three-row electric SUV, the IONIQ 9, has surprised industry analysts with its robust performance in the market. Introduced with pre-orders in its home country in February, and subsequently entering production in Georgia in March, this spacious electric vehicle quickly gained traction. In just a few months, global sales surpassed 14,000 units, with a notable portion sold in Korea and overseas markets. Even in the competitive US landscape, the IONIQ 9's sales have exceeded initial forecasts, suggesting a strong consumer appetite for its blend of utility and electric power.

Competitive Pricing and Tax Incentives Driving Adoption

A key factor contributing to the IONIQ 9's appeal is its strategic pricing and eligibility for US federal tax credits. Starting at over $60,000 with a substantial driving range, Hyundai has made the vehicle more accessible through aggressive leasing programs. These offers, including monthly payments as low as $299 with a down payment, align with a broader trend of EV buyers capitalizing on federal incentives before their September expiry. The fact that the IONIQ 9 is manufactured in Hyundai's Georgia facility enables it to qualify for the full $7,500 tax credit, further enhancing its value proposition.

The IONIQ 5's Enduring Popularity and Affordability

Beyond the IONIQ 9, Hyundai's other electric model, the IONIQ 5, continues to demonstrate strong sales momentum. Following its best sales month in July, the refreshed 2025 IONIQ 5 remains a top performer in the US EV market. Its affordability, highlighted by lease deals starting from $129 per month in certain states, makes it an attractive option for a wider range of buyers. The availability of both the IONIQ 9 and IONIQ 5, manufactured domestically and eligible for tax credits, positions Hyundai as a formidable contender in the rapidly evolving electric vehicle segment. As promotional offers conclude, the sustained interest in these models underscores Hyundai's effective strategy in navigating the complexities of the EV transition.