The BMW Group has experienced a significant 32.4% increase in fully electric vehicle (EV) sales during Q1 of 2025 compared to the same period the previous year, highlighting growing consumer interest in its EV lineup. The group delivered a total of 586,149 vehicles globally in Q1, with Europe and the US seeing growth rates of 6.2% and 4.0%, respectively. Excluding China, the company achieved an impressive 5.9% growth. Notably, BMW Group sold 109,516 EVs worldwide across all brands, including BMW, Mini, and Rolls-Royce models. In Europe, EV sales surged by 64.2%, while one-third of Mini vehicles sold were fully electric.
Besides overall EV success, the BMW brand specifically reported a 9.9% increase in global sales of fully electric vehicles, delivering 86,449 EVs between January and March. Additionally, the M division experienced a 5.0% sales boost due to strong demand for high-performance models like the BMW M5 sedan and M3 sports car. The Mini brand also contributed positively, with a 4.1% rise in sales and 64,626 units sold globally. Fully electric vehicles constituted 35.3% of all Mini sales in Q1. The BMW Group aims to deliver 1.5 million fully electric vehicles worldwide this year as part of its ambitious electrification strategy.
Electric Success Across Brands
BMW Group's diverse EV lineup is driving substantial growth in various regions. With over 109,516 EVs sold globally, the company's brands have seen remarkable adoption. In Europe, EV sales increased dramatically by 64.2%, reflecting a strong preference for sustainable mobility solutions. Key markets such as Europe and the US witnessed steady growth, contributing significantly to the overall delivery numbers. Furthermore, the Mini brand played a pivotal role in this success, achieving a 4.1% increase in sales, with 35.3% of these being fully electric.
In detail, BMW Group's technology-open strategy has been instrumental in this achievement. This approach allows customers to choose from a wide range of drive technologies, appealing to different preferences and needs. The Mini brand exemplifies this strategy, with one in three Minis sold in Europe being fully electric. In China, the proportion is even higher, surpassing 50%. These figures underscore the effectiveness of the new Mini models, especially their fully electric variants, which are resonating well with environmentally conscious consumers. As a result, the Mini brand not only boosts EV sales but also strengthens the company's commitment to sustainability.
Ambitious Electrification Goals
Beyond current achievements, BMW Group is setting bold targets for its electrification journey. The company aims to reach a cumulative total of three million electrified vehicles since the launch of the BMW i3 and i8. Simultaneously, it plans to deliver 1.5 million fully-electric vehicles globally this year. Such aspirations highlight the company's dedication to transitioning toward a more sustainable future. By leveraging innovative technologies and expanding its EV lineup, BMW Group is positioning itself as a leader in the automotive industry's shift toward electrification.
To achieve these goals, BMW Group continues to enhance its product offerings and refine its production processes. The integration of cutting-edge technologies ensures that each model meets the highest standards of performance and efficiency. For instance, the BMW brand reported a 9.9% increase in global sales of fully electric vehicles, delivering 86,449 EVs in Q1. Similarly, the M division experienced a 5.0% sales boost, driven by robust demand for high-performance models like the BMW M5 sedan and M3 sports car. These developments demonstrate the company's ability to balance innovation with tradition, ensuring continued success in both conventional and emerging markets. Through sustained investment in research and development, BMW Group remains committed to delivering exceptional value to its customers while reducing its environmental footprint.